This document summarizes the social media plate of a company and cautions against taking on new social projects just for the sake of it. It lists current social media commitments across Facebook, Twitter, and video/photo projects. It recommends taking time to visualize the full plate of existing social responsibilities before taking on any new "something social" ideas and to create a parking lot for future ideas instead of taking them all on now.

1. Just say NO to “something social.”

2. “Photo sharing is so hot right now. Let’s do
that.”
“Check-ins are popular. Can we integrate check-ins?”
“They built a Facebook game. We should too.”
“We need a YouTube channel.”
“Just read a blog about iPad apps. Let’s build one.”
“We should be doing something on Google+.”

3. 1. Have a DAY.

4. 2. Visualize your full plate.
social full plate. january 2012
Social Sites: Social Stunts & Site Social Dev Video Photo
Regular Posts Promos Projects Production Galleries
1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A
2. Twitter 2 2 2. Video B 2. Gallery B
3 3. Video C 3
4 4
5

5. 3. that document with your team.

6. 3. Create a parking lot.
This is my parking lot. Very basic. Usually much more crowded.

7. Just say NO to “something social”
Have a DAY.
your full
plate.
that document with your team.
Create a for new ideas.

8. Join the revolution.
See you on Twitter.
@espn_prodgirl