My presentation for BlueGlassFL.

1. Understanding the direct value
in the top
social media communities

4. • Figure out what fits you best
• Study the community
• Be a good community member

7. • Personal
• Engaging
• Occasionally mentions brand
• 204K followers

13. • “Single-serving” blogs
• Find their niche and stick with it
• Active in — and responsive to — the
community
• Click-throughs are not huge, but are
engaged

17. • Active in the community
• Submitting quality content
• Helping others in the community

20. • Rewards its readers
• Badges shows brand knows its readers
• Makes readers feel “in the know”

23. • Transformed large following into engaged following
• Readers ask questions
• Fans post photos of F&W recipes they’ve made

25. • Customers manage card accounts via Facebook
• Send friends digital drinks
• Fans write haikus
• Engagement off the charts

28. • Identified issue
• Offered solution (albeit weekly, not daily)
• Created way anyone, anywhere could participate

29. • Suits brand/personality
• Suits objectives
• Get educated