1. RC Cola targets teens and families with its marketing focusing on being the preferred cola of "barkadas" or friend groups in Manila.
2. It positions itself as more affordable than Coca-Cola and Pepsi, pricing its products 10-15% lower.
3. RC Cola aims to be a low-cost producer, keeping operation costs low to offer lower prices to consumers while distributing worldwide.
Analyzing the brand performance of rc cola.Rizwan Khan
In Partex beverage industry MUM is one of the market leading mineral water product. On the other side Partex beverage is the manufacturer of RC Cola (Royal Crown Cola) as well. RC Cola, the soft drink that used to be one of the most popular soft drinks around 2009. But the product dramatically has been demonized by the strong competitors. Now a day the organization is trying to overcome their situation by new innovative strategies through knowing their market needs and satisfactory factors. While doing Internship work I had this significant opportunity to know about this challenging situation.
To identify the factors those are responsible for brand performance of soft drink markets in Bangladesh.
To measure the brand performance of Rc Cola brand of Partex beverage.
To provide some suggestion on the basis on the research findings
THIS IS AN ANALYTIC REPORT ON THE FUNCTIONS OF FINANCIAL MANAGER OF PEPSICO. THIS IS GIVEN IN CONTEXT WITH EACH FUNCTION OF A FINANCIAL MANAGER. EVRYTHING THEORITICAL THING HAS BEEN MENTIONED WITH LIVE AND PRACTICAL EXAMPLES FROM PEPSICO INC. ORGANISTATION .
HOPE IT WOULD BE BENEFICIAL TO YOU.
Analyzing the brand performance of rc cola.Rizwan Khan
In Partex beverage industry MUM is one of the market leading mineral water product. On the other side Partex beverage is the manufacturer of RC Cola (Royal Crown Cola) as well. RC Cola, the soft drink that used to be one of the most popular soft drinks around 2009. But the product dramatically has been demonized by the strong competitors. Now a day the organization is trying to overcome their situation by new innovative strategies through knowing their market needs and satisfactory factors. While doing Internship work I had this significant opportunity to know about this challenging situation.
To identify the factors those are responsible for brand performance of soft drink markets in Bangladesh.
To measure the brand performance of Rc Cola brand of Partex beverage.
To provide some suggestion on the basis on the research findings
THIS IS AN ANALYTIC REPORT ON THE FUNCTIONS OF FINANCIAL MANAGER OF PEPSICO. THIS IS GIVEN IN CONTEXT WITH EACH FUNCTION OF A FINANCIAL MANAGER. EVRYTHING THEORITICAL THING HAS BEEN MENTIONED WITH LIVE AND PRACTICAL EXAMPLES FROM PEPSICO INC. ORGANISTATION .
HOPE IT WOULD BE BENEFICIAL TO YOU.
World Class Benchmarking: Petron Corporation is the largest oil refining company in the Philippines, and also a leader in the downstream oil industry.
Learn more at: http://becomeabetterinvestor.net/blog/petron-corporation/
Understand the role that financial institutions play in managerial
finance. Contrast the functions of financial institutions and financial markets.
Describe the differences between the capital markets and the
money markets.Discuss business taxes and their importance in financial decisions.
PepsiCo’s Diversification Strategy in 2014 (Case)Tran Thang
PepsiCo was the world’s largest snack and beverage
company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi
soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the
lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands.
a Presentation by Philippine Deposit Insurance Corporation (PDIC) at the BSP Regional Financial Literacy Campaign for OFWs in Bacolod City, Philippines on June 28, 2007
SWOT analysis (strengths, weaknesses, opportunities and threats analysis) of Jollibee food corporation. SWOT analysis is a framework used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis is a foundational assessment model that measures what an organization can and cannot do, and its potential opportunities and threats.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
World Class Benchmarking: Petron Corporation is the largest oil refining company in the Philippines, and also a leader in the downstream oil industry.
Learn more at: http://becomeabetterinvestor.net/blog/petron-corporation/
Understand the role that financial institutions play in managerial
finance. Contrast the functions of financial institutions and financial markets.
Describe the differences between the capital markets and the
money markets.Discuss business taxes and their importance in financial decisions.
PepsiCo’s Diversification Strategy in 2014 (Case)Tran Thang
PepsiCo was the world’s largest snack and beverage
company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi
soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the
lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands.
a Presentation by Philippine Deposit Insurance Corporation (PDIC) at the BSP Regional Financial Literacy Campaign for OFWs in Bacolod City, Philippines on June 28, 2007
SWOT analysis (strengths, weaknesses, opportunities and threats analysis) of Jollibee food corporation. SWOT analysis is a framework used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis is a foundational assessment model that measures what an organization can and cannot do, and its potential opportunities and threats.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Brand Equity: Building the brand from the ground upWilliam Baker
The brand is broken down into three key elements: identity, integrity and resonance. Unlike other models, this is actionable and provides a basis for diagnosing and measuring progress relative to competitors
Bài giảng được xuất bản mong nhận được ý kiến đóng góp từ kinh nghiệm sản xuất thực tế như số liệu, các thông số nhà máy ... mà hoàn thiện hơn và là sổ tay cho mọi tân sinh viên mới ra trường bốt bỡ ngỡ trong công việc
Mọi ý kiến đóng góp gửi về ngconghoan2881985@gmail.com, cong6hoan@gmail.com
Số Điện thoại 0918001595
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
The Coca – Cola Company Market Position Analysis 1The Co.docxcherry686017
The Coca – Cola Company
Market Position Analysis
1
The Coca – Cola Company
Market Position Analysis
2
Market Position Analysis
Dwayne Woods
Capstone Experience in Integration & Strategy
Dr. Thomas H. Kemp
December 18, 2013
Assignment 3: Market Position Analysis: The Coca-Cola Company
The Coca-Cola Company is a leading world brand that makes soft drinks that are ready to drink. The company makes products such as Coke, Fanta, Sprite, Minute Maid, Dasani water among others. It has managed to hold its market position as the leading beverage producer in the world, facing competition from PepsiCo. Coca-Cola sells its products in the whole world, having divided its operation areas in regions such as Africa, Eurasia, Latin America, European Union, North America and Pacific. The company’s mission statement is ‘refreshing the world –in mind, body and spirit’.
Coca-Cola Company’s target market is any person who likes soft drinks, but lately they have been targeting teenagers and people below thirty. In short, its main target market is the youth. According to Vendredi (2012), the company uses several strategies to reach its target market. The company has partnered with restaurants and fast foods such as McDonald. This is because most of these young people eat in such places. The company has also made adverts for their current slogan, ‘Open happiness’ with teenagers as the cast. Most of the adverts show young people below the age of thirty having fun while taking their products. Their target market consists of both male and female youth. The young people are seen buying lots of beverages and Coca-Cola has set out to have them as their target audience.
Coca-Cola does not segment its market by age. From, an interview with a Coca-Cola manager, she claimed that their market is undifferentiated. Ali and Mohammad (2011) argue that their market is segmented on the basis of geographic region, demography, climate and behavior. Geographically, it sells higher quality products in the developed nations since per capita income is high. It also sells more in urban areas around the world than in the rural areas. The company segments its market according to climate because it sells its products in hot areas more than in cold areas. All its products are served cold. During summer, Coca-Cola sales are high in most areas around the world. The company also segments its market according to demographics. It has products for children between 4 and 12 since it has some that have flavors such as cherry, vanilla and lime. The Coke, Fanta and Sprite brands mostly targets the youth. The company also packs its products for families, that is, in the economy pack that usually has six cans. It also segments by income and this is seen in packing for example, plastic bottle soda is more expensive that the glass bottle.
The Coca-Cola Company is positive that their products satisfy their customer’s needs. This is because their customers are loyal. They also know this through ...
The Presentation is about :
- Coca Cola Comapny
- Internal & External factors analysis
- Strategic decision matrix
- Coca Cola's Strategy
This Presentation done as a part of MBA class assessment in 2010
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
one of the most valuable companies in the world. its brand equity about 79.2 billion dollars. This valuation includes the brand value, the factories, its assets around the world and its operations cost and profit of coca cola.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
A Study On Brand Switching And Consumer Preferences Towards Soft Drinks With ...Dr.K.Venkateswara raju
There is heavy competition between the soft drink majors Pepsi and Coke across India. Both follow a heavy advertisement laden strategy to increase their market share and reach to customers. With the recent entry of smaller and local brands, they are devising new strategies to retain their existing foothold in this segment. With the introduction of water sachets at KIRANA and pan shops, people may show decreased interest in soft drinks. In this paper we concentrated on the distribution process and market expansion and pricing strategies being devised and implemented at Hindustan COCA-COLA Beverages in VIJAYAWADA by gathering information from retail and KIRANA shops and also form sales and marketing managers regarding the strategies at the company. Distribution strategies involve understanding the various channels of distribution like Grocery, E&D (Eating and Dining) & Convenience stores and also the RED parameters used to assess the retailers. It covers the various coolers sizes available with the retailers in this region. Expansion Strategies include both horizontal and vertical and will enable the company to gain a competitive edge over others in the market by opening new outlets as well as increasing sales in the existing outlets. Pricing strategies involve fixing the price over brands and see that there is no cannibalization between brands as well as make sure that product range covers the entire price bands.
1. 10 STEP
Marketing Plan for RC Cola
Ariel T. Lleva
November 2012
http://ph.linkedin.com/in/ariellleva
2. Disclaimer
This 10 Step Marketing Plan is part of the mandatory
requirements of Prof. Remigio Joseph De Ungria‟s
AGSB marketing management class.
The data included in this report are based on publicly
available data such as those on internet websites,
news, package declarations, public reports.
When appropriate, data are “masked” so as not to
create unexpected conflicts.
The reports are posted and linked on slideshare, blogs
and facebook so that there is easier sharing among
students from different marketing classes.
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3. Steps 1 to 5
“RC ng Bayan”
1. RC Cola PTM are average teens/barkadas
2. Common refreshment partner for teens who
are bored, thirsty or even just being laid
back
3. Can choose from Coca-Cola & Pepsi
4. Cheaper than other leading carbonated
softdrink brands
5. Market size for softdrinks is Php 82.3 billion
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4. Steps 6 to 10
“No. 1 Cola ng BARKADA Mag-RC
na..”
6. RC Cola is the all-time favorite cola in
America since 1905 and now preferred cola
in Metro Manila
7. Price is 10%-15% less than Coca-Cola and
Pepsi
8. Uses TV, billboards, internet, events and
word of mouth for promotions
9. Distributed worldwide
10. Adopts “Low Cost Producer” as strategy
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5. 1. Focused on mass market
only
RC Cola‟s Target Market is anyone who can
drink carbonated softdrinks
1st – Teens/Barkada (13-21 years old)
2nd – Families
3rd – Community
4th – Working People
Social Class C, D and E
It is the common refreshment partner for
teens who are bored, thirsty or even just
being laid back
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6. “No. 1 Cola ng BARKADA
Mag-RC na..”
Self-Actualization
Needs
(Self-Development
& Realization)
Esteem Needs
(Recognition,
Status)
I want to share with others Social Needs (sense of
belonging, love)
Safety Needs (security, protection)
Physiological needs (food, water, shelter)
Reference: Maslow‟s Hierarcy of Needs Marketing Management, 11th ed, Philip Kotler
6
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7. 2. RC Cola PTM’s
needs, wants & demands
RC is not only “RC ng bayan” but one of the barkada
also. Barkadas need sense of belongingness.
Barkadas prefer affordable/low-priced carbonated
softdrinks but quaity wise.
Barkadas Demand
With such economic crisis going on everything is
increasing in price. RC Cola answers refreshment that
is on a considerable budget.
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8. 3a. RC Cola has many
formidable competitors
Direct: Coca-Cola, Pepsi
Indirect: Zesto, Del Monte (Fit „n Right),
Kraft (Tang/Koolaid), Nestea, Eight o‟
Clock, C2, Wilkins
Variables: Price, taste, age, social
status, packaging, branding, availability,
health benefits, promotions.
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9. 3b. RC Cola’s Competitive
Position Map
Price/ Class A Class B Class C Class D Class E
Social Class
Matrix
High
price
Low Price
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10. 3b. RC Cola’s Unique Competitive
Map
Benefit Positioning vs. Brand Matrix
Great taste, no calories
Same taste, no sugar
Unique delicious taste, refreshes
Attactive packaging and design
Cool, hip, different, and alternative
Affordability
Teen and young professional niche market
Endorsed by local and global teen icons/stars
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11. 4. “Positioning”: brand
identity from the maker
RC Cola positions itself to be the lowest cost
producer of RTD/non-alcoholic beverages.
Caters to the CDE market for them to enjoy a
quality drink that‟s at par with international
brands, at a price within their budget.
Much imitated system initiated by RC Cola is
its distribution system, which is almost 90%
third party.
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12. 5a. Market size using
competitor data
Based on an independent research report,
the Philippine carbonated soft drinks
market is Php82.3 billion.
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13. 5b. Market size using
company data
1. RC Cola shares a market
share of 4%.
2. Pepsi Cola shares a market
share of 15%.
Top Sellers: Pepsi,
Mountain Dew
3. Coca-Cola shares 80%
market share from its
acquisition of Cosmos
Bottling Corp.
Top Sellers: Coke Sakto,
Sparkle, Coke Zero, Pop
Cola
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14. 5c. Market size using
consumer data
Philippine carbonated soft drinks market
volume is 2.14 million liters, valued at
Php93 billion.
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15. 5. Concluded that carbonated
soft drinks market is about
Php82.3 billion
1. Competitor data= Php 82.3 billion
2. Customer Usage data = Php 93 billion
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16. 6a. Carbonated soft drinks
market is dominated by 3
major companies
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17. 6b. What makes RC Cola
different as a product?
RC Cola is the all-time favorite cola in America since
1905 and now preferred cola in Metro Manila.
Available in 240ml and 800 ml returnable bottles, 1.5
liter PET bottles and 330ml cans.
Zesto Fruit Soda is one of the brand portfolios of RC
Cola. It is a delightful fruity softdrink that captures
the goodness of California oranges. Available in
240ml.
Arcy‟s Rootbear is a new dimension in rootbeer taste
with just the right blend of flavor and sweetness.
Arcy‟s Rootbeer is available in 240ml.
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18. 7. Price
RC Cola‟s price is based on what the
people can afford. Low-priced but
quality wise.
It is priced by about 10%-15% lower
than that of its competitors.
Coca Cola is priced the same as Pepsi.
Prices unchanged and uniform across
regions.
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19. 8a. RC Cola uses TV Ads,
Events and Word of Mouth
1
2 3
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20. 8a. RC Cola Promo
Samples
This can be in multiple slides
http://www.youtube.com/watch?v=RyZnA6r6X2U&feature=fvwrel
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21. 8b. Coca Cola promos
Samples
Can be multiple slides
http://www.youtube.com/user/cocacola
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22. 8b. Pepsi Cola promos
Samples
Can be multiple slides
http://www.pepsiphilippines.com/ads.php
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23. 9. Place
From 7 ARC plants, RC Cola is transported to distributors over
the country, then sold onto wholesalers and to small groups of
retailers and shopping places.
No partnered plants in Iloilo, Pangasinan, Cebu, Cagayan de
Oro.
Minimal investment on distribution. Dealers are provided
additional discount for hauling the products.
Reduced manning requirement as most of the deliveries are
being handled by the dealers.
Adopts free enterprise. Dealers have no territories. Increases
the possibility that the outlets are frequently visited, products
are made available, and empties are collected.
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24. 10. RC Cola is Low Cost
Producer
An advantage ARC holds over its
competition is the flexibility of its
agreement with RC Cola International.
RC Cola gives consumers lower-priced
products. This is possible because of its
low operation costs.
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26. Steps 1 to 5
“RC ng Bayan”
1. RC Cola PTM are average teens/barkadas
2. Common refreshment partner for teens who
are bored, thirsty or even just being laid
back
3. Can choose from Coca-Cola & Pepsi
4. Cheaper than other leading carbonated
softdrink brands
5. Market size for softdrinks is Php 82.3 billion
http://ph.linkedin.com/in/ariellleva
27. Steps 6 to 10
“No. 1 Cola ng BARKADA Mag-RC
na..”
6. RC Cola is the all-time favorite cola in
America since 1905 and now preferred cola
in Metro Manila
7. Price is 10%-15% less than Coca-Cola and
Pepsi
8. Uses TV, billboards, internet, events and
word of mouth for promotions
9. Distributed worldwide
10. Adopts “Low Cost Producer” as strategy
http://ph.linkedin.com/in/ariellleva
28. 10 STEP
Marketing Plan for RC Cola
Ariel T. Lleva
November 2012
http://ph.linkedin.com/in/ariellleva