This document provides an overview of a presentation on Coca-Cola and a research project. It includes information on Coca-Cola's history, products, operations in India, competitors like Pepsi, segmentation, SWOT analysis, and the objectives of a research project analyzing Coca-Cola's potential in rural markets. Data was collected through retailer surveys in various villages to analyze market share and identify opportunities. The findings showed Thums Up was most popular and 24% of the market was untapped. Recommendations included making all Coca-Cola brands available at all retailers and improving distribution.

1. ,ABy:Vipin Kumar

2. Over view of PresentationPART I:About the company’sPART II:About the Project work1.Company’s profile 2.History3.Mission /vision4.Introduction of coca-cola5.Products6.coca-cola in india7.Products in India8.Major competitor9.segmentation model10.swot analysis11.Project Title12.Objective of the reserch13.About my Project Work14.Reserch tool –Sample EDS sheet15.Area covered16.Conclusion17.Facts/Findings18.Recommendations19..Bibliography

3. Type : PublicFounded : 1892Headquarters : Atlanta, Georgia, U.SArea served : WorldwideKey people : MuhtarKent (Chairmanand CEO)Industry : BeverageProducts : Coca-Cola Carbonated Soft Drinks, Water& Other Non-alcoholic beveragesCOMPANY’S PROFILEPART I (HEAD QUARTER OF COCA-COLA)

4. HISTORY Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta Georgia in May of 1886.

5. The name Coca Cola was actually given to John Pemberton by his bookkeeper Frank Robinson . He first scripted "Coca Cola" into the flowing letters which has become the famous logo we know and love today.

6. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.Doctor John Pemberton

7. MISSION & VISIONMission & vision are outline who we are, what we seek to achieve, and how we want to achieve it. They provide a clear direction for our Company and help ensure that we are all working toward the same goals.MISSIONTo Refresh the World...in body, mind, and spirit.

8. VISIONOur vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities

9. INTRODUCTION OF COCO-COLAThe Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world.Coca-Cola currently offers nearly 400 brands in over 200 countries and serves 1.5 billion servings each day.Cocacola enjoys approx 65% market share in Indian beverage industry.

10. ProductsCOCO-COLA having about 400 brands all over the world which were divided into following categories:Energy DrinksJuices/juice drinkSoft drinkSports drink

11. Cont…Tea and coffeWaterOther drinksCoca Cola’s brands also includemilk products, soup, and more…

12. COCA-COLA IN INDIACoca-cola entered in India market after 16 years from Hathras Dec 1993.Cocacola became the undisputed leader of the Indian soft drink market coke picked by five brands Thums up, limca, Goldspot, Citra& Maaza .The combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets.

13. Ever since, Coca-Cola India has made significant investments to build and continually consolidate its business in the country, including new production facilities, waste water treatment plants, distribution systems, and marketing channels. President & CEO , Coca-Cola IndiaAtul Singh Atul Singh took over as the President & CEO, Coca-Cola India .Prior to joining Coca-Cola, Atul worked for the Colgate Palmolive Company for 10 years and held several roles. Prior to Colgate, Atul worked as an Auditor with Price Waterhouse in New York.

14. PRODUCTS IN INDIA Coca-Cola

15. Thums-up

16. Fanta

17. Limca

18. Sprite

19. Maaza

20. Kinley

21. Georgia

22. Minute MaidMajor Competitor: The biggest competitor of coke is Pepsi.

23. Pepsi is often second to Coke in terms of sales , but outsells in some localities.

24. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.PRODUCTS OF PEPSIPepsiMirinda Pepsi Max Pepsi Lemon Pepsi Blue Mountain Dew 7up

25. MARKET SEGMENTAION MODEL OF COCA-COLA

26. SWOT ANALYSISSTRENGTHWEAKNESSCHANGING OF CONSUMERS PREFERENCE

27. Intense competitionOPPORTUNITYTHREATS

28. PROJECT TITLEPART II“TO FIND OUT THE POTENTIAL AREA FOR SOFTDRINKS IN UPCOUNTRY MARKET “

29. Objective of the Reserch The main objective of this study is to expand its market in rural areas. The next objective of this study is to estimate the current dealer status in every village. To find out available opportunities in the market by findings gaps in competitors penetration. To find out major problems dealer facing from company and its products. To collect data from retailers for the activation of new channels. To enhance the market share of the company.