for our entrepreneur subject, we have to create our own company and product. so this is our business proposal

1. D’Nana Chips Sdn. Bhd.
BUSINESS PLAN PRESENTATION

2. Contents of Presentation
1. Vision & Mission
2. Organizational Chart
3. An Overview
4. Market Analysis Summary
5. Competition Analysis Summary
6. Sales Forecast
7. Marketing Strategy & Budget
8. SWOT Analysis
9. Operational Budget
10. Financial Budget

3. “
”
By failing to prepare, you’re
preparing to fail.
- Benjamin Franklin

4. Vision & Mission
Vision
“To become innovative leader in the food industry for the global
market”
Mission
a. To promote high quality banana chips
b. To pursue innovation in banana chips
c. To develop and expand distribution networks

5. OrganizationalChart
( Asheruff)
Chief Executive
Officer
(Sangeetha)
Marketing
Manager
(Hashimah)
Human Resources
Manager
(Amer) Operation
Manager
Supervisor
4 manpower
(Afiqah) Finance
Manager

6. An Overview
Nature of the business Manufacturing and selling banana chips in assorted flavours
Location of the premise Industrial Park Shah Alam City
Date of commencement 2 Jan 2013
Address 11-14A, Industrial Street U5/7, Industrial Park Shah Alam City, 43255
Shah Alam
Tel: HQ - 03 – 8899 4000 | Sales Dept. – 03 – 8899 4356
Email: inquiry@d’nanachip.com.my
Company’s registration no. 9411210 - M
Financing Bank SME Corp, Bank Rakyat, & TEKUN

7. Products
chocolate strawberry original
flavor

8. Flyer...
Nutrition Facts
Serving Size 1oz (28g / About 15 chips
Amount Per Serving
Calories 160 Calories from fat 90
% Daily Value*
Total Fat 10g 16%
Saturated Fat 1.5g 8%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 170mg 7%
Potassium 350g 10%
Total Carbohydrate 15g 5%
Dietary Fiber 1g 5%
Sugars less than 1g
Protein 2g Vitamin C 10%
Vitamin A 0% Iron 2%
Calcium 0% Thiamin 4%
Vitamin E 6% Zinc 2%
* Percent daily values are based on a 2,000
calorie diet. Your daily values may be higher or
lower depending on your calorie needs.
Manufactured and Marketed by
D’ NANA CHIPS SDN BHD (7203-A)
11-14A, Industrial Street U5/7
Industrial Park Shah Alam City
43255 Shah Alam
Selangor, Malaysia
Tel: 03 – 8899 0000 Fax: 03 8899 7000
Emaiil: sales@dnana.com.my
Ingredients: Bananas, vegetable oil,
salt, vinegar and food flavors
Certification & Endorsement

9. Location Map

10. Premise
D’NANA CHIPS
SDN.BHD

11. Company Shareholders
Name Age Education
Level
Designation Share
Size
Putera Ashcruff Ischandar Bin
Rosly
26 years old MBA C.E.O 20%
Amer Nader Bin Abdul Jalil 27 years old Degree Operating Manager 20%
Norhashimah Bt. Mohd Ismail 25 years old Degree HR Manager 20%
Sangeetha A/P Ravindran 24 years old Degree Marketing Manager 20%
Nur Afiqah Bt. Ahmadi 24 years old Diploma Finance Manager 20%

12. Market Analysis Summary
 The market we will engage in is the Shah Alam area.
 The specific market we will serve consists of a 5,000 housing. The overall age
demographics of the population break down as follows:
Age demographics %
Age below 18 23%
Age between 18 – 24 12%
Age between 25 – 44 28%
Age between 45 – 64 25%
Age over 65 13%
Age under 18
28%
18 - 24
15%
25 - 44
35%
45 - 64
6%
Over 65
16%
 The total population of Shah Alam area is 316,000
people as per statistics data from Jabatan
Perangkaan Malaysia, which 157,000 are females
and 159,000 are male

13. Competition Analysis Summary
Rubiah
Enterprise
23%
LTK
Distributio
ns
18%
Trikom
Enterprise
18%
Jamirah
Food
41%
% of market share before D’NANA
present
Rubiah
Enterprise
26%
LTK
Distributio
ns
20%
Trikom
Enterprise
20%
Jamirah
Food
20%
D'Nana
14%
% of market share D’NANA present

14. 3 – Year Sales Forecast
$-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
3-year sales forecast
Year 1 (67,000 units)
Year 2 (120,000 units)
Year 3 (180,000 units)
$-
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
Sales Forecast for Year 1
Sales

15. Marketing Strategy & Budget
Marketing Item Budget (RM)
Signboard 1,200
Traveling expenses 200
Promotion 1,500
Total 2,900
Strategy Narrative
Product Strategy • Improve flavor and
increase the flavor
types
• Improve packaging
Pricing Strategy • In the similar price
bracket offers by
competitors
Location Strategy • Appoint sales agent
nearby housing area
Promotion Strategy • Distributing flyers

16. SWOT Analysis
Strengths (S) Weakness (W)
• High demand
• Supported by
government and funds
• New brand
• Limited number of
banana suppliers
Opportunities (O)
Growing demand To be more competitive
we need to improve
production in term of
capacity output
Improve packaging to
international standards
Threats (T)
Established companies in
snack industry have strong
marketing linkages
Needs to strengthen
existing strategic alliances
Intensify promotional
activities

17. Operational budget
We calculated our material requirement based on our sales per month.
There are cost for 10,000 units and every packet has capacity of 150g
of banana chips.
No Raw material Price per unit
(RM)
Quantity Total cost (RM)
1 Banana 2.50 1,000kg 2,500
2 Chocolate Bar 15.00 100kg 1,500
3 Strawberry paste 13.00 100kg 1,300
4 Coconut oil 2.50 400kg 1,000
5 Container 0.15 10,000 1,500
TOTAL 7,800
The cost of one packet is RM0.78 (RM7,800/10,000 = RM0.78). Hence, the total cost of
raw material per month is RM7,800 as show table above.

18. Financial Budget
Budget item Year 1 - 67,000 units
(RM)
Year 2 -120,000 units
(RM)
Year 3 -180,000 units
(RM)
Fixed asset 6,950 10,000 20,000
Operating expenses 217,728 259,068 305,868
Marketing expenses 20,400 30,000 40,000
Others expenses 5,000 10,000 15,000
Total 250,078 309,068 370,868

19. The end..