A Study On Brand Switching And Consumer Preferences Towards Soft Drinks With An Emphasis On Distribution Processes And Market Expansion Strategies And Pricing Implemented At Hindustan Coca-Cola Beverages Pvt Ltd Vijayawada
There is heavy competition between the soft drink majors Pepsi and Coke across India. Both follow a heavy advertisement laden strategy to increase their market share and reach to customers. With the recent entry of smaller and local brands, they are devising new strategies to retain their existing foothold in this segment. With the introduction of water sachets at KIRANA and pan shops, people may show decreased interest in soft drinks. In this paper we concentrated on the distribution process and market expansion and pricing strategies being devised and implemented at Hindustan COCA-COLA Beverages in VIJAYAWADA by gathering information from retail and KIRANA shops and also form sales and marketing managers regarding the strategies at the company. Distribution strategies involve understanding the various channels of distribution like Grocery, E&D (Eating and Dining) & Convenience stores and also the RED parameters used to assess the retailers. It covers the various coolers sizes available with the retailers in this region. Expansion Strategies include both horizontal and vertical and will enable the company to gain a competitive edge over others in the market by opening new outlets as well as increasing sales in the existing outlets. Pricing strategies involve fixing the price over brands and see that there is no cannibalization between brands as well as make sure that product range covers the entire price bands.
The dissertation is an integral part of an MBA curriculum. This gave me an opportunity to study various marketing aspects of OPPO Mobiles India Private Limited.
Here in this research study, the main objectives were to study the effectiveness of the marketing strategies of OPPO Mobiles India Pvt Ltd and its consumer awareness. Further, to analyse and understand the brand preferences of the smartphone users in Pune.
This Project is a comprehensive study of OPPO Mobiles India Pvt Ltd and its marketing strategies. It talks about studying of how OPPO entered and penetrated Indian smartphone market and became one of the major player in the market.
The main objective of the survey was to know the position of OPPO smartphones in the market and present scenario of the smartphones in the market. Information was collected from both primary sources and secondary sources thru interviews, questionnaire, schedules etc. in the crowded places like mall, food courts etc.
The project describes the sales and distribution network adopted by coca cola beverages in india. It mentions the problems which are faced by the company.
This project was carried out to understand Segmentation, Targeting, Positioning Framework. This project is on Spark Private Limited, a figment of imagination, involving New Product Development / Conceptualization.
The dissertation is an integral part of an MBA curriculum. This gave me an opportunity to study various marketing aspects of OPPO Mobiles India Private Limited.
Here in this research study, the main objectives were to study the effectiveness of the marketing strategies of OPPO Mobiles India Pvt Ltd and its consumer awareness. Further, to analyse and understand the brand preferences of the smartphone users in Pune.
This Project is a comprehensive study of OPPO Mobiles India Pvt Ltd and its marketing strategies. It talks about studying of how OPPO entered and penetrated Indian smartphone market and became one of the major player in the market.
The main objective of the survey was to know the position of OPPO smartphones in the market and present scenario of the smartphones in the market. Information was collected from both primary sources and secondary sources thru interviews, questionnaire, schedules etc. in the crowded places like mall, food courts etc.
The project describes the sales and distribution network adopted by coca cola beverages in india. It mentions the problems which are faced by the company.
This project was carried out to understand Segmentation, Targeting, Positioning Framework. This project is on Spark Private Limited, a figment of imagination, involving New Product Development / Conceptualization.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Rakyan Beverages Private Limited produces juices. It serves customers through its stores, as well as via online. The company was incorporated in 2013 and is based in Mumbai, India with stores in Mumbai, Pune, Gurgaon, and New Delhi, India. Rakyan Beverages Private Limited is planning to raise $20 million from the same set of investors since the time it started making cold pressed fresh juices. Having raised $7.2 million, its next round is expected to be a bigger one for expanding its beverage portfolio to foods such as vegetable chips and health bars.
For more info about Lemon Entrepreneurs visit:-
www.lemon-school.com
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
The project is about "the study of the acceptance of Brand Tropicana Slice Alphonso in Banglore market", the report includes the industry profile, PepsiCo world, PepsiCo India, business model, financial statements, problem centered study, customers of pepsico, business segments, distribution channel and so on........
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Rakyan Beverages Private Limited produces juices. It serves customers through its stores, as well as via online. The company was incorporated in 2013 and is based in Mumbai, India with stores in Mumbai, Pune, Gurgaon, and New Delhi, India. Rakyan Beverages Private Limited is planning to raise $20 million from the same set of investors since the time it started making cold pressed fresh juices. Having raised $7.2 million, its next round is expected to be a bigger one for expanding its beverage portfolio to foods such as vegetable chips and health bars.
For more info about Lemon Entrepreneurs visit:-
www.lemon-school.com
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
The project is about "the study of the acceptance of Brand Tropicana Slice Alphonso in Banglore market", the report includes the industry profile, PepsiCo world, PepsiCo India, business model, financial statements, problem centered study, customers of pepsico, business segments, distribution channel and so on........
Research starts having objective of to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. This report clearly mentions objective of the study and the research methodology utilized, both primary data and secondary data. The data collection method used is a structured questionnaire in which the types of questions used are open ended, multiple choice and close ended.
The report contains a detailed view of the tasks, which have been undertaken to analyze the market of Rasna Ju C. Competitive analysis of Rasna Ju C has been done on the bases of factors like Product price, advertisement, varieties in product, modern outlet distribution, post sales service and brand awareness. These factors are selected on the bases of market observations and data is collected by interviewing the retailers and feedback form.
Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
We are committed to providing 100% Plagiarism free quality academic assignments i.e. thesis, dissertations, Course work assignments, HND Business assignments, Research and Term papers and Oxford Brookes thesis (RAP, SLS and PPT). Pay by milestones. Please visit www.ghostwritingmania.com or reach my inbox at ghostwritingmania@yahoo.com or add me on Skype: ghostwritingmania
Segmenting, Targeting and Positioning of the toothpaste industry
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PRESENTATION ON THE INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA . Prepared by Saptarshi Chakraborty,Vadodara Helpful for all management students!!!
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
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Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
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CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
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Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
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Healthcare: Create accurate content for patients and professionals.
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Quality: Maintain high standards to prevent misinformation.
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AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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A Study On Brand Switching And Consumer Preferences Towards Soft Drinks With An Emphasis On Distribution Processes And Market Expansion Strategies And Pricing Implemented At Hindustan Coca-Cola Beverages Pvt Ltd Vijayawada