This document discusses different types of headlines used in newspapers including banner headlines, crossline headlines, flush-left headlines, flush-right headlines, kicker/shoulder headlines, and sub-headlines. It provides details on the key characteristics of each type such as placement, size, width, and purpose. Banner headlines span the full width of the page and are used for major events. Crossline and flush headlines come in one or multiple lines and can be centered or flush with the left/right margins. Kicker headlines supplement the main headline above. Sub-headlines divide articles into sections.

1. HEADLINES
KINDS OF HEADLINES

2. KINDS OF HEADLINES
 Banner Headline
 Crossline Headline
 Flush-Left Headline
 Flush-Right Headline
 Kicker/ Shoulder Headline
 Sub-headline

3. BANNER HEADLINE
 The banner headline runs across the
full page and is placed on the top of a
news page to draw attention to the
lead story of that particular page.

4. BANNER HEADLINE
 Magnitude: It is written only for those
events that can be considered “earth
shaking”.
 Display: It runs across eight columns
and placed on top of the front page of
the newspaper. It is set in the highest
point size that the newspaper style
permits.
 Usage: This headline is used rarely.
There is a great sanctity attached to the
significance of a banner headline.

5. CROSSLINE HEADLINE
 The crossline headline
is one of the simplest
types of headlines,
consisting of a single
line and one or more
columns in width.
 But it does not span
the full width of the
page.
 It can run flush on both
sides of the newspaper
or it can have the
words at the centre
over the columns.

6. FLUSH-LEFT HEADLINE
 This is one of the more
modern headline
forms in use.
 It consists of two or
three lines of headline,
each line flush left to
the left side of the
space.
 The design is simple
and allows freedom in
writing the headline.
 The lines do not have
to be equal in width or
set full.

7. FLUSH-RIGHT HEADLINE
 It consists of two
or three lines of
headline, each
line flush right to
the right side of
the space.
 In this all lines are
to the right side
and run ragged to
the left.

8. KICKER/ SHOULDER
HEADLINE
 The kicker or the
shoulder may be
defined as the
headline that is
placed on top of the
main headline.
 This headline is set in
small points, and its
purpose is to
supplement the main
headline.

9. SUB-HEADLINE
 It can be either a subordinate title
under the main headline, or the
heading of a sub-section of the article.
 It can be either a subordinate title
under the main headline, or the
heading of a sub-section of the article.
 Long and complex articles often have
more than one sub-heading.

10. SUB-HEADLINE
 Headlines should be
clear and specific, telling
the reader what the story
is about, and should
draw the reader to read
the article.
 It should be accurate
and specific.
 Example: City Council to
Cut Taxes doesn't mean
the same thing as City
Council to Cut Budget