Presenter: Sam Ho, ex-Googler, YouTube, and Intel. CEO and co-founder of UpOut. Sam will show you what tools UpOut has used to grow their user base to hundreds of thousands. Key Takeaways - How to build your marketing stack for just $9 a month - How UpOut leverages qualitative date to impact quantitative testing strategy - How UpOut used Optimizely as a product hack - Bonus: 10 Email/Gmail hacks you need to know about A bit more about him: Sam loves analytics and growth hacking. At UpOut, he's had the distinct pleasure of working with hundreds of different marketing tools and loves the whole shift where marketers are enabled to do things so much more easily. At Google, he worked with Fortune 500 advertisers across North America to advise them on how to better leverage data to optimize their marketing. In addition, he spent many years on the business development side of Android and Mobile, helping scale Android to the world. Prior to Google, he was at Intel on the wireless marketing team where he was responsible for marketing the nascent Wi-Fi technology, presenting at conferences around the world.

1. Growth Hacking Tools and
how UpOut leverages
qualitative data to drive
quantitative testing

2. hello!
I AM
Sam
HO
CEO at UpOut
Xoogler (Android, YouTube, Mobile)
Ex-Intel
You can find me at:
@sammho

3. “Growth Hacking
“A marketing technique initially
employed in tech startups that uses
creativity, social metrics and analytical
thinking as well as tools to sell
products and gain exposure.”
“

4. The golden rules of growth
Scalable
Repeatable
Predictable

5. 10 Key tools
Great tools you should know
about for growth hacking

6. 1.Balsamiq
Create mockups easily

7. 2. Unbounce
Create landing pages easily

8. 3. Segment
Integrate tools with ease

9. 4. CrazyEgg
See where your visitors hover/click

10. 5.
EASY a/b testing

11. 6. Qualaroo
Analytics tells you WHAT,
Qualaroo tells you WHY

12. 7. Hellobar.com
EASY WIDGETS

13. 8. Mailchimp
EASY marketing automation

14. 8.5 Email Marketing Automation
Setup automated drip campaigns with
Mailchimp:
1. Send (automated) text only personal email
(i.e. from sam.ho@upout.com) and actually
talk to your first customers to sign them up
2. Upsell Drip campaign - Fibonacci
sequence
3. Onboarding Email Sequence

15. 9. Snip.ly
Leverage 3rd party content

16. 10. UpWork
EASY freelancers

17. BONUS: Mass Planner
Social Media Automation

18. 10 Growth Hacking Tools Summary
1. Balsamiq - Create mockups
2. Unbounce - Create Landing Pages
3. Segment - Integrate tools with ease
4. Crazy Egg - Visitor Heat Map
5. Optimizely - Easy a/b testing
6. Qualaroo - Web Surveys
7. Hellobar - Easy marketing widgets
8. Mailchimp - email marketing automation
9. Snip.ly - advertise on 3rd party content
10.UpWork - hire freelancers
Always be testing, Concierge MVP, Questions??

19. The $9 $0 Marketing Stack
Analytics
◎ Segment (free for 100,000 events/mo) Single hub to collect, translate &
route your customer data
◎ Google Analytics (free as in beer)
◎ Mixpanel (free for 25,000 events/mo; 200,000 events with badge)
A/B Testing
◎ Optimizely (free for 50,000 uniques/mo)
Marketing Automation
◎ Mailchimp (Free up to 2,000 subscribers)
◎ Hellobar (free) for pop-up lead capture on the blog or sales site
◎ Perfect Audience (free to signup; CPM billing) for retargeting

20. 1. Case Studies
How UpOut leverages
qualitative data to drive
quantitative measurement

21. A few tools we use at
UpOut

22. Trello
Easy to brainstorm and
manage experiments

23. Experiment Process
Qualitative and Quantitative

24. 1. Transition
headline
Let’s start with the first set of
slides

25. Landing Page Experiments
SIMPLE TESTS -> +15.8%

26. Payment Page
Simple question

27. Analyze Responses
CREDIT
CARD
FREE
TRIAL

28. WHY DO YOU NEED
MY CREDIT CARD?
Why do you need my credit card for a
free trial?
We ask for your credit card to allow your
membership to continue after your free
trial, should you choose not to cancel.
This also allows us to reduce fraud and
prevent multiple free trials for one
person. This helps us deliver better
service for all the honest customers.
Remember that we won't bill you
anything during your free trial and that
you can cancel at any moment before
your trial ends.
Source: Crazy Egg optimIzation

29. Optimizely test
Add credit card text
"Free 1 month trial"

30. 1 month trial text?
21% INCREASE.

31. Case Study -
Upselling tickets?
Using Zendesk, Qualaroo and
Optimizely

32. Customer Feedback ->
Survey -> Experiment

33. Let’s review some concepts
Gather Feedback
Talk to your customers.
Surveys MVP
Use
to "build" a new minimum viable
product feature
Fail fast, fail often
Save engineering
for successes

34. Landing Page Button Colors
20% INCREASE.
Blue button
performs 20 %
better

35. Bonus Tools
1. Streak - Email CRM, templates, open/click
notifications
2. Boomerang - Send later, return to inbox later
3. Vero - Email Marketing Automation
4. Bit.ly - Link tracking, headline testing
5. Rapportive - Lookup profiles automatically in email
6. CharlieApp - Like Rapportive, but sends email
summary
7. Rebump - Automatic email bumping
8. Email Hunter - type in company, get email addresses
9. Voila Norbert - first + last + domain -> email address
10.Assistant.to - Schedule appointments in Gmail

36. thanks!
ANY
QUESTIONS?
You can find me at:
@sammho
http://linkedin.com/in/samho

37. Credits
Special thanks to all the people who made and released
these awesome resources for free:
◎ Presentation template by SlidesCarnival
◎ Photographs by Unsplash & Death to the Stock Photo
(license)
◎ Dark wood background by The pattern library