SlideShare a Scribd company logo
HOW TO CREATE A CONTENT
CALENDAR FOR YOUR BLOG
Gemma Fontané
Have your blog traffic felt flat after a while and
don't know how to improve it?
Are your blog posts too repetitive? Don't have
new ideas about topics to write?
Are you looking to achieve this with your blog?
...or this by better connecting with your
audience interest?
A content calendar for your blog posts!
Then... this is the solution!
Why is important to have a content calendar in
an organization or in an agency?
1.To keep you accountable and in focus to
achieve the goals that you have set for
your blog: whether from traffic,
engagement, conversion, etc.
2. To set a better organization between
teams: content/writer + social media + SEO +
business / sales + ...
3. To have a better organization of your content.
No probability to repeat the same keyword
(cannibalization) & topics that you used before.
4. To classify your topics easily, focused them for
your right audience & increase loyalty
5. To not miss good opportunities because you are
late. For ex: christmas & black friday campaigns. In
SEO, you have to start some months before.
6. To work internal Link Building. It is important
to link the internal webpages between them.
A well scheduled and aligned blog strategy has the
potential to achieve success within an SEO process!
A well scheduled and aligned blog can be also
critical to achieve success within an SEO process!
But... How do you have to create a content
calendar for your blog strategy?
Let's go through the
1.Identify your audience. The first step is to know
your niche and the topics that they are interested
related to your product or service. What they need
and what they are looking for.
2.Do a keyword research. How to do a keyword
research with the aim to find new topics to
attract potential clients?
A) Define previosuly the objectives and the
competitors with the client.
B) Think about how people will look for
your services or products, and also
something additional, such as how to fix it,
clean it, cook it, build it...
C) Look in Google suggest if that is true...
...and verify some keywords on Google trends (or other tools) to see how
they are changing
D) Select the most interesting terms (keywords), based on the analysis
from Google. Use keyword research tools to analyze the traffic & the
competence of the keywords to make your decision.
Use long-tail keywords (maybe less traffic, but more specific).
Helps to focus more to your target.
E) Study your competence and find out the keywords that they
use more & bring them more traffic. You can do it with
keyword research tools.
...You can do it with keyword research tools.
SEMrush, market explorer
SEMrush, Keyword Gap
2. Classify the keywords that you want to use by topics.
Gather all the data together on the following template
(Keyword research & Topic categories).
Template: https://docs.google.com/spreadsheets/d/18-VQrmRzqcEWu052WfFFDLNwZ5IB04x3qd3SHjrJezs/edit?usp=sharing
3. Find out in which period there are more people looking
for each content. Decide when it is more optimal to work
each topic.
https://sitebulb.com/resources/guides/the-importance-of-topic-clusters/Extra information:
4. Organize all the data together on the content calendar
template. Fill all the camps for each blog with the
information requested.
Content calendar template:
https://docs.google.com/spreadsheets/d/1KwhmV1Lw73ihpxsHEPivLh2cA4ZgzKHmEI7YiOuITAA/edit?usp=sharing
...It is important to do this step with the client, so
all the goals are aligned.
But... How do I have to create my blogs to
increase user's loyalty & generate conversions?
Let's find out some tips!
Correct blog post structure. Use headings, divide the
information with paragraphs... Make it readable, like a
newspaper page!
Answer your clients needs and questions. Think about
Google's Featured Snippets, that will help you to get more
traffic.
More information: https://support.google.com/webmasters/answer/35624?hl=en!
Create good titles and snippets. Focus on your
main topic.
Use different formats (video, podcasts, images...).
Think with your audience.
and last but not least... track the results! It is
important to verify if your strategies are working.
Thank you!
www.gemmafontane.com
LinkedIn: Gemma Fontané
Twitter: @gemmafontane

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How to create a content calendar for your blog

  • 1. HOW TO CREATE A CONTENT CALENDAR FOR YOUR BLOG Gemma Fontané
  • 2. Have your blog traffic felt flat after a while and don't know how to improve it?
  • 3. Are your blog posts too repetitive? Don't have new ideas about topics to write?
  • 4. Are you looking to achieve this with your blog?
  • 5. ...or this by better connecting with your audience interest?
  • 6. A content calendar for your blog posts! Then... this is the solution!
  • 7. Why is important to have a content calendar in an organization or in an agency?
  • 8. 1.To keep you accountable and in focus to achieve the goals that you have set for your blog: whether from traffic, engagement, conversion, etc.
  • 9. 2. To set a better organization between teams: content/writer + social media + SEO + business / sales + ...
  • 10. 3. To have a better organization of your content. No probability to repeat the same keyword (cannibalization) & topics that you used before.
  • 11. 4. To classify your topics easily, focused them for your right audience & increase loyalty
  • 12. 5. To not miss good opportunities because you are late. For ex: christmas & black friday campaigns. In SEO, you have to start some months before.
  • 13. 6. To work internal Link Building. It is important to link the internal webpages between them.
  • 14. A well scheduled and aligned blog strategy has the potential to achieve success within an SEO process!
  • 15.
  • 16. A well scheduled and aligned blog can be also critical to achieve success within an SEO process! But... How do you have to create a content calendar for your blog strategy? Let's go through the
  • 17. 1.Identify your audience. The first step is to know your niche and the topics that they are interested related to your product or service. What they need and what they are looking for.
  • 18. 2.Do a keyword research. How to do a keyword research with the aim to find new topics to attract potential clients? A) Define previosuly the objectives and the competitors with the client. B) Think about how people will look for your services or products, and also something additional, such as how to fix it, clean it, cook it, build it...
  • 19. C) Look in Google suggest if that is true...
  • 20. ...and verify some keywords on Google trends (or other tools) to see how they are changing
  • 21. D) Select the most interesting terms (keywords), based on the analysis from Google. Use keyword research tools to analyze the traffic & the competence of the keywords to make your decision.
  • 22. Use long-tail keywords (maybe less traffic, but more specific). Helps to focus more to your target.
  • 23.
  • 24.
  • 25. E) Study your competence and find out the keywords that they use more & bring them more traffic. You can do it with keyword research tools.
  • 26. ...You can do it with keyword research tools. SEMrush, market explorer
  • 28. 2. Classify the keywords that you want to use by topics. Gather all the data together on the following template (Keyword research & Topic categories). Template: https://docs.google.com/spreadsheets/d/18-VQrmRzqcEWu052WfFFDLNwZ5IB04x3qd3SHjrJezs/edit?usp=sharing
  • 29. 3. Find out in which period there are more people looking for each content. Decide when it is more optimal to work each topic. https://sitebulb.com/resources/guides/the-importance-of-topic-clusters/Extra information:
  • 30. 4. Organize all the data together on the content calendar template. Fill all the camps for each blog with the information requested. Content calendar template: https://docs.google.com/spreadsheets/d/1KwhmV1Lw73ihpxsHEPivLh2cA4ZgzKHmEI7YiOuITAA/edit?usp=sharing
  • 31. ...It is important to do this step with the client, so all the goals are aligned.
  • 32. But... How do I have to create my blogs to increase user's loyalty & generate conversions? Let's find out some tips!
  • 33. Correct blog post structure. Use headings, divide the information with paragraphs... Make it readable, like a newspaper page!
  • 34. Answer your clients needs and questions. Think about Google's Featured Snippets, that will help you to get more traffic.
  • 35. More information: https://support.google.com/webmasters/answer/35624?hl=en! Create good titles and snippets. Focus on your main topic.
  • 36. Use different formats (video, podcasts, images...). Think with your audience.
  • 37. and last but not least... track the results! It is important to verify if your strategies are working.
  • 38. Thank you! www.gemmafontane.com LinkedIn: Gemma Fontané Twitter: @gemmafontane