This document provides a step-by-step guide to content marketing. It discusses defining content marketing, understanding why it matters, assembling the right team, using the right tools, creating and publishing content, distributing content, and analyzing results. It also lists 11 common mistakes to avoid, such as not doing groundwork, lacking a clear message, and failing to optimize content. The overall document offers strategic advice on how to effectively develop and implement a content marketing plan.
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role.
This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
Deliver Results with Automated Email Lead NurturingHubSpot
Learn why lead nurturing is a critically powerful tool for marketers and how to set up a successful campaign. Presented by Ellie Mirman at AMA Tampa, March 18, 2011.
Designityourselfthemarketerscrashcourseinvisualcontentcreation 130325135426-p...Portal do Sucesso
This document provides guidelines for marketers and non-designers to create effective visual content without the help of professional designers. It outlines 10 principles for do-it-yourself design: 1) Understand the purpose of the content, 2) Establish a content hierarchy, 3) Respect simplicity, 4) Keep it legible, 5) Use contrast effectively, 6) Employ visual repetition, 7) Consider visual weight, 8) Use whitespace intentionally, 9) Test, iterate and refine, and 10) Get feedback from others. Examples are provided to illustrate good and bad design based on these principles. The goal is to empower marketers to create visuals that are aesthetically pleasing and convey information in an easy to digest manner
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role.
This paper gives our view on content marketing. See it as a pragmatic way to start with content marketing in your company. This approach is created based on market research our company InSites Consulting conducted during the last year.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
Deliver Results with Automated Email Lead NurturingHubSpot
Learn why lead nurturing is a critically powerful tool for marketers and how to set up a successful campaign. Presented by Ellie Mirman at AMA Tampa, March 18, 2011.
Designityourselfthemarketerscrashcourseinvisualcontentcreation 130325135426-p...Portal do Sucesso
This document provides guidelines for marketers and non-designers to create effective visual content without the help of professional designers. It outlines 10 principles for do-it-yourself design: 1) Understand the purpose of the content, 2) Establish a content hierarchy, 3) Respect simplicity, 4) Keep it legible, 5) Use contrast effectively, 6) Employ visual repetition, 7) Consider visual weight, 8) Use whitespace intentionally, 9) Test, iterate and refine, and 10) Get feedback from others. Examples are provided to illustrate good and bad design based on these principles. The goal is to empower marketers to create visuals that are aesthetically pleasing and convey information in an easy to digest manner
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
7 Useful Tips for Writing Tweets That Instantly Lead to More Blog TrafficMohamed Mahdy
This document provides 7 tips for writing tweets that can drive blog traffic. The tips include feeling the pulse of your audience, introducing shock value, bringing curiosity with probing questions, using excellent content, being a resource and answering inquiries, geo-targeting tweets, and recognizing Twitter as a platform to share stories and garner retweets. Understanding and optimizing your activity on social media like Twitter and Facebook can significantly help grow your business.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
The document discusses building an effective digital distribution strategy for content marketing. It recommends spending 80% of time on promotion and distribution of content rather than just 20% on content creation. The four key stages of a distribution strategy are: 1) Understanding the target audience personas, 2) Reaching the audience through major channels like email, social media and paid promotion, 3) Developing building blocks like a distribution template for each piece of content, and 4) Executing the distribution plan across various online and offline channels.
Content Marketing and Content Selling - Together
Content Selling enables sales people to efficiently discover, deliver, and track the effectiveness of messages that advance a sales engagement. Effective Content Selling translates into closed business. But how do we get there?
Through this eBook, we’ll take a look at how the two sides of content can work together in concert. First, we’ll see how sales teams can use content in their day-to-day activities. Second, we’ll see how marketing can constantly improve the content that they produce to boost sales effectiveness.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
A 6 step process on how to create a content creation engine for an organisation - Research, plan, create & extract, schedule, execute & engage, measure. It will give the viewer a few hints and tips generally about the keys to creating content as well as a process to follow.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
This document provides an overview of lead nurturing strategies for B2B marketers. It defines lead nurturing as building relationships with qualified prospects regardless of their readiness to purchase, with the goal of earning their business when they are ready. Most new leads are not yet sales-ready, so lead nurturing aims to maintain contact and provide relevant information to prospects throughout their buying journey. Done effectively, lead nurturing can increase sales opportunities and conversions compared to not nurturing leads. The guide offers basic and advanced nurturing tactics and worksheets to help marketers implement successful nurturing programs.
The Handy Tool Kit For Launching & Measuring a Remarkable CampaignLionbridge
In the words of Joseph Jaffe, “Marketing is not a campaign, it’s a commitment.”
When you launch a campaign, you are committing to a certain message. Whether that message is the promise
of an educational piece of content, an idea-provoking conference, or an irresistible new deal, the message is
there. And if the people who decide to follow your campaign are not given what they are promised, you have
broken their commitment.
But how do you stay true to that commitment?
Having the right tools in your marketing tool kit is the first step. Without the right tools, you can’t even begin to
launch a campaign. This guide will dive into which marketing tools should be in your handy marketing tool kit.
From there, it’ll be up to you to ensure every campaign includes these tools. Whether you do so by printing the
tool kit image on the next page and pinning it to your desk, or by carrying this tool kit around in your mind, this
guide will help you along the way.
Cdn1.hubspot.com hub 53_marketing-campaign-kit-v5Juntarou Doi
This document discusses the importance of various digital marketing tools for launching and measuring marketing campaigns, including landing pages, calls-to-action, email, blogging, and social media. It provides examples and explanations of how each tool can be integrated into a comprehensive campaign strategy to help drive leads and conversions.
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
The document outlines the top 5 pillars of global inbound marketing:
1. Global content marketing - Developing high-quality, thought leadership content and managing the content lifecycle across languages and regions.
2. SEO and PPC - Understanding SEO best practices and using PPC strategically to fill gaps in organic search rankings.
3. Social media - Developing a social media strategy that incorporates influencer identification, social SEO, management, monitoring, and metrics.
4. Marketing automation - Using marketing automation to maximize lead nurturing and tie marketing efforts back to ROI by leveraging a global content strategy.
5. Marketing analytics - Tracking, analyzing, and aligning key marketing metrics to understand performance
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
7 Useful Tips for Writing Tweets That Instantly Lead to More Blog TrafficMohamed Mahdy
This document provides 7 tips for writing tweets that can drive blog traffic. The tips include feeling the pulse of your audience, introducing shock value, bringing curiosity with probing questions, using excellent content, being a resource and answering inquiries, geo-targeting tweets, and recognizing Twitter as a platform to share stories and garner retweets. Understanding and optimizing your activity on social media like Twitter and Facebook can significantly help grow your business.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
The document discusses building an effective digital distribution strategy for content marketing. It recommends spending 80% of time on promotion and distribution of content rather than just 20% on content creation. The four key stages of a distribution strategy are: 1) Understanding the target audience personas, 2) Reaching the audience through major channels like email, social media and paid promotion, 3) Developing building blocks like a distribution template for each piece of content, and 4) Executing the distribution plan across various online and offline channels.
Content Marketing and Content Selling - Together
Content Selling enables sales people to efficiently discover, deliver, and track the effectiveness of messages that advance a sales engagement. Effective Content Selling translates into closed business. But how do we get there?
Through this eBook, we’ll take a look at how the two sides of content can work together in concert. First, we’ll see how sales teams can use content in their day-to-day activities. Second, we’ll see how marketing can constantly improve the content that they produce to boost sales effectiveness.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
A 6 step process on how to create a content creation engine for an organisation - Research, plan, create & extract, schedule, execute & engage, measure. It will give the viewer a few hints and tips generally about the keys to creating content as well as a process to follow.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
This document provides an overview of lead nurturing strategies for B2B marketers. It defines lead nurturing as building relationships with qualified prospects regardless of their readiness to purchase, with the goal of earning their business when they are ready. Most new leads are not yet sales-ready, so lead nurturing aims to maintain contact and provide relevant information to prospects throughout their buying journey. Done effectively, lead nurturing can increase sales opportunities and conversions compared to not nurturing leads. The guide offers basic and advanced nurturing tactics and worksheets to help marketers implement successful nurturing programs.
The Handy Tool Kit For Launching & Measuring a Remarkable CampaignLionbridge
In the words of Joseph Jaffe, “Marketing is not a campaign, it’s a commitment.”
When you launch a campaign, you are committing to a certain message. Whether that message is the promise
of an educational piece of content, an idea-provoking conference, or an irresistible new deal, the message is
there. And if the people who decide to follow your campaign are not given what they are promised, you have
broken their commitment.
But how do you stay true to that commitment?
Having the right tools in your marketing tool kit is the first step. Without the right tools, you can’t even begin to
launch a campaign. This guide will dive into which marketing tools should be in your handy marketing tool kit.
From there, it’ll be up to you to ensure every campaign includes these tools. Whether you do so by printing the
tool kit image on the next page and pinning it to your desk, or by carrying this tool kit around in your mind, this
guide will help you along the way.
Cdn1.hubspot.com hub 53_marketing-campaign-kit-v5Juntarou Doi
This document discusses the importance of various digital marketing tools for launching and measuring marketing campaigns, including landing pages, calls-to-action, email, blogging, and social media. It provides examples and explanations of how each tool can be integrated into a comprehensive campaign strategy to help drive leads and conversions.
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
The document outlines the top 5 pillars of global inbound marketing:
1. Global content marketing - Developing high-quality, thought leadership content and managing the content lifecycle across languages and regions.
2. SEO and PPC - Understanding SEO best practices and using PPC strategically to fill gaps in organic search rankings.
3. Social media - Developing a social media strategy that incorporates influencer identification, social SEO, management, monitoring, and metrics.
4. Marketing automation - Using marketing automation to maximize lead nurturing and tie marketing efforts back to ROI by leveraging a global content strategy.
5. Marketing analytics - Tracking, analyzing, and aligning key marketing metrics to understand performance
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Creating an effective digital marketing campaign requires limited resources. The key steps are to design an effective website, use each social media platform strategically for goals like branding or lead generation, implement email marketing to engage customers, and optimize search engine visibility through SEO or pay-per-click ads. It is also important to establish trust and thought leadership by becoming a knowledgeable source of industry information through forums, social media customer service, and content.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program.
To do that, you need to step back
a little and think about what you’re trying to accomplish and who you’re trying to motivate.
This the era of Content Strategy and it will separate the pros from the amateurs.
More : https://thienvu.com.vn
Oganic traffic is mostly free of charge and therefore an important channel for startups to reach new customers. How SEO works and what start-ups need to pay attention to, in order to use the full potential of the channel will be explained with examples.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
All You Need to Know About Content Marketingsangerarayal
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
5 Tips For Boosting Your Brand Through Content MarketingMichael Cirrito
The document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing content, creating original content like blog posts and videos, and engaging different content types and topics. Step 3 is to share the content on various social media platforms at peak times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall guide educates on using content to build relationships with candidates and enhance a company's talent brand.
This document discusses using social media marketing videos. It provides tips for creating effective marketing videos, including taking advantage of branding opportunities by including logos, adding URLs, writing attention-grabbing titles, providing valuable content, including HTML links in descriptions, and embedding videos on websites to increase views beyond just YouTube. The document also provides an overview of social media marketing and tips for planning campaigns and tracking success metrics.
In this ultimate guide to content syndication we explore what content syndication is, how it works, the nuances of content syndication, the benefits, best practices and more…
Similar to Content marketing |Tips and Steps to Avoid it (20)
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Google Ads Vs Social Media Ads-A comparative analysis
Content marketing |Tips and Steps to Avoid it
1. C O N T E N T
M A R K E T I N G -
L E A R N T H E
B E S T W A Y
P I N K L E M O N A D E . I N
2 0 1 7 - 1 8
2. II
Table Of Contents
Topic I - Content Marketing: Step by step Approach
(a) Define Content Marketing
(b) Understand Why it matters
(c) Assemble the right team
(d) Arm yourself with right tools
(e) Create and publish content
(f) Distribute your content
(g) Analyse, Analyse, Analyse
Topic II - Avoid These 11 Mistakes (the Don'ts)
(a) Not doing your ground work
(b) Not having a clear take away
(c) Not Having Call to action
(d) Choosing Quantity over Quality
(e) Not Optimizing your content
(f) Writing long paragraphs
(g) No Internal or External Links
(h) Not using relevant images
(i) Overly Promotional Content
(j) Distributing Content haphazardly
(k) Ignoring Content Metrics
3. Content Marketing -
Step by Step
Approach
01
is a lot like George Orwell’s 1984.
Most claim to know it but in reality, they’ve only
glanced at the cover. More often than not, the
term content marketing has been used flippantly
with little to no knowledge of what it actually is.
Before we get down to the nitty gritties of what
content marketing can do for your business, let’s
break down this seemingly simple concept – step-
by-step.
Step #1: Define Content Marketing -
The definition of content marketing goes beyond
‘marketing content’. In fact, it doesn’t have just
one definition! The simplest one is this – content
marketing is a dedicated marketing program that
includes creating, publishing, and distributing
content to create an online presence.
Content Marketing
4. 02
Step #2: Understand Why It Matters -
The goal of content marketing is also simple – to
get attention, and more importantly, to retain it!
Many organizations today use marketing programs
like PPC or list purchasing to find their target
audience in minutes. A method like PPC is simple –
all you have to do is post your ads on Google and
pay every time a user clicks on it. Admittedly, such
methods offer quick results but they’re not the
most economical, scalable, or effective route.
As long as you’re funneling money into purchasing
more lists or investing in PPC, everything seems
fine. But once the money stops, so do the results.
Where methods like these fail, content marketing
triumphs.
Let’s say you’ve written a blog about your service
with a helpful link. Considering a minimal 2% rate
of visitor-to-lead conversion, you would find two
promising leads every 100 views. But unlike PPC or
list purchasing, you don’t have to keep writing the
same blog repeatedly. This single blog post will
continue to generate leads again, and again, and
again.
is like the gift that keeps on
giving, making it economically viable and
strategically smart!
Content Marketing
5. 03
Step #3: Assemble the Right Team -
Even with the most basic strategy in place, content
marketing needs manpower. The size of your
content team depends on many factors such as the
size of your organization and budget. So how do
you create a plan based on the size of your team?
Here’s how:
Team of 1 (Startups)
If you’re a solo entrepreneur or running a startup,
your marketing team most likely comprises a single
person – you. Your responsibilities include
creating content, managing social media platforms,
and optimizing SEO. Focus most of your time on
creating content – be it blogs, long-form, video
etc. When you gain traction with your content,
shift your attention to SEO and social media.
Team of 3 (SMEs)
If your business is enjoying steady success, your
marketing team may involve a small team of 3-4
people. You can either assign one marketer to
handle every aspect of content marketing while
the other two handle conversion and closing; or
you can leave the core content marketing tasks to
two marketers and let the third manage the rest.
6. 04
Team of 9 or 10 (Mid-size business)
With a larger team, you might be tempted to
expand your efforts into converting more leads.
However, your best plan of action is still to focus
on pushing out content that sustains your strategy.
In a team of about 9-10 people, at least half the
team should be dedicated to content creation i.e.
two for blog writing, one for long-form content,
one for SEO, and one for design. With a group this
size, it is smart to appoint a CMO who manages
everyday activities of the team.
Team of 20 and above (Large enterprise)
If your organization has a marketing team of over
18 people, kudos! Chances are you have a sizeable
budget dedicated to content marketing alone. A
team this size includes SEO experts, designers,
blog writers, and long-form writers. To sustain
quality, hire bloggers with extensive experience in
proofreading and editing and create a position like
Editor-in-Chief or Head of Content to support the
CMO. Their responsibilities include streamlining
reporting, securing budgets, hiring talent,
contributing ideas, and strategizing for growth.
Step #4: Arm Yourself with the Right Tools -
A few basic tools used right can make all the
difference in your content marketing endeavors.
Here are some necessary tools you should have in
your arsenal before you get started.
1) Analytics: Measure your performance against
your pre-determined goals
2) CMS: Publish and manage your content easily,
quickly, and effectively
3) Design: Create different types of creatives for
all visual content
4) Project management: Manage projects across
different campaigns and teams
7. 05
Step #5: Create and Publish Content -
You’ve got the strategy, you’ve got the team, and
you’ve got the technology. What’s next? The actual
work! If you’re not sure where to start, here’s a
quick rundown:
Blogs
Your blog posts should improve your company’s
presence in search rankings. You can achieve this
by publishing relevant content with SEO
optimization and keyword research. Depending on
your industry, these are the types of blogs you can
publish:
* How-to / Informative
* Thought leadership
* Listicles
* Slideshares
* Infographics
* News reports
8. 06
Premium assets
Long-form content is usually more time-intensive
but can be very rewarding when done right. Ideal
for and lead generation, premium
assets can work wonders in promoting high-level
content when tied in with regular blogs. These are
the following types of premium assets:
* Research reports
* Webinars
* E-books
* Templates
* Tools
Visual content
It’s not enough to include text-based content in
your strategy as visual media is gaining
mainstream popularity. A healthy mix of blogs,
long-form, and visual content can lend balance
and variety to your content marketing strategy.
Some popular examples of visual content include:
* Videos
* Slideshares
* Infographics
Step #6: Distribute Your Content
Once you’re done with content creation,
distribution is your next step. After all, you have
to make sure that your voice reaches as many
people as possible. But there are many who skip
this step, and here’s why:
brand building
9. 07
1) After publishing the content, they leave the
distribution to Google
2) Most writers and designers are more focused on
creating cool content than marketing it
Distribution deserves just as much attention and
here’s how you can do it right:
* Search engines: Google might distribute your
content for you, but if you don’t market it right,
your content will end up on page 26. With the right
SEO measures, you can bring it to page 1
* Social media: If Google considers social media to
be important, so should you. Sharing your content
on social media platforms will increase audience
engagement
* PPC and ads: Targeted can help
boost your SEO and drive traffic to your website
* E-mail: A smart and simple way to drive traffic
and improve conversions, email marketing is a
great way to publicize and distribute your content
Regardless of the scenario, it is not enough to just
publish the content – this is only one part of your
job. Now that you’ve shared it, it’s time to reap
the benefits!
Step #7: Analyze, Analyze, Analyze -
Your strategies for remain
unfulfilled if you don’t take the time to measure
your progress. With these simple metrics, you can
keep track of your content marketing and ensure
that you’re reaching your goals.
Content Marketing
Digital Marketing
10. 08
* Site traffic: This metric gives you the number of
hits your website received over a fixed time frame
* Leads: This metric directly influences revenue
and can be used to maximize your conversion rate
* Social media: This asset is measured by the
number of followers on each platform
* Blogs: This major website asset contributes to
site traffic as it matures and grows at a steady
rate
* Premium assets: This asset is measured by the
number of leads it generates per offer
Success in content marketing isn’t quantifiable. But
a surefire way to see results is to create scalable
and flexible strategies that can be improved and
scaled. Content marketing may not be an exact
science but hey, experimentation is the best way
to make new discoveries!
11. Avoid These 11
Mistakes
09
In the near-limitless universe of the Internet, the
art of marketing content can be a tricky one.
You’ve got to know your target audience and what
they want, and always be one step ahead of the
competition. Add to that the constantly emerging
new channels for your content, and you have quite
a challenging task ahead of you.
However, before you jump into this war of words,
here are 11 pitfalls to watch out for:
1. Not doing your ground-work
You can’t construct a skyscraper without laying
the foundation. What is the purpose of your
content? Who are you targeting it to? Is it in line
with your brand personality? If you don’t
brainstorm on these questions and build a concrete
plan, you might fail before you even start. It also
helps to double-check your content and see what
you can do differently from the competition.
2. Not having a clear take-away
Humorous fluff pieces are fun to read on the
Internet, but don’t let their popularity sway you.
Good content needs a solid take-away – a message
previously unavailable to your readers. Give them
something new through your content, and they’ll
be hooked on to your every word.
3. Not having a Call-To-Action
An ending paragraph is strong, but a Call-To-
Action (CTA) is stronger.
12. 10
Every piece of content needs to arouse something
in the reader by the end – be it curiosity,
happiness, or even fear. Give your reader an
action to perform after they have read your
content – it could be liking, sharing, commenting,
or accessing your hotline or website to know more
about your product. Whatever you do, just don’t
leave the reader hanging at the end of your piece.
4. Choosing quantity over quality (or vice
versa)
Content marketers today still grapple with this
question – produce more content faster, or deliver
comprehensive content less frequently? In our
experience, a healthy mix of the two is the best
long-term strategy for . Don’t be
pressured by the speed and frequency of new
posts on the Internet; just produce the best and
most timely content that your marketing plan
allows.
5. Not optimizing your content (SEO)
Do you want your content to be the first thing
netizens see in a quick Google search? Then don’t
let search engine optimization (SEO) be an
afterthought in your content marketing plan. Come
up with some strong keywords, and strategically
sprinkle them throughout your content. Do this
right, and watch your content shoot straight up
the search results list.
Content Marketing
13. 11
External links to related topics also add ranking
power to your content since Google’s search
spiders read them as ‘third-party votes’ for your
piece.
8. Not using relevant images
Your post’s featured image is the first thing a
viewer will see on social media. Relevant images
and infographics make people want to read your
blogs. After all, no one likes to read a continuous
stream of text. Content is getting more and more
visual by the day to keep readers hooked, and you
should follow suit
9. Overly promotional content
The online audience wants entertaining and engaging content,
and also doesn’t want to be marketed to all the time. You
aren’t going to achieve the latter by producing overtly
promotional content, with words such as ‘buy’, ‘sell’,
‘exchange’ at the forefront. Creative, engaging content with
out-of-the-box visuals are today’s gold standard in marketing.
6. Writing long paragraphs
Let’s face it – the online reader’s attention span
has taken a nose-dive in recent years. Long
paragraphs are a chore to read through. On the
other hand, breaking up your content into shorter
paragraphs or bullet points boosts the readability
of your piece. Each paragraph and point also acts
like a place-holder in the readers’ minds, which
they can refer to at any time.
7. No internal or external links
Don’t you want a visitor to your website to stay
and know more about your product? Internal links
to older content are a good way to ensure
audience retention, greater interest in your brand,
and better optimization for search engines.
14. 12
11. Ignoring content metrics
is not an open-and-shut case;
there’s always more to learn from your existing
work. To simplify, there are four metrics by which
you can analyze the success or failure of your
content so far – consumption, sharing, leads
generated, and sales and revenue. You can then
tweak your future content or strategy depending
on these results.
FOOT NOTE
Marketing your brand through online content
needn’t be rocket science – if you do your
homework right. Work with a communications
agency that can get your brand the attention it
deserves!
10. Distributing content haphazardly
Simply sharing your content on every social media platform out
there might sound like a good idea at first. However, unless
you share it on the right platforms frequented by your target
audience, all your efforts might go in vain. Base the online
distribution of your content on the social media habits of your
audience, as well as the nature of your product.
Content Marketing
15. 13
About Pinklemonade
We are, where creative effectiveness is unrestrained and
wonderfully infinite. If you need a voice (or even just the words) we’ll deliver it in
the most relevant way possible.
We specialize in visual and written communication across multiple spectrums.
Whether digital, social or good ol’ print, we provide creative strategizing,
branding, and even production for all communication requirements.
Give us a ring or drop in. We can contemplate life, movies, and of course you.
Services
Branding and Corporate Identity
Design
Content Marketing
Digital Marketing
Internal Communication
Marketing Collateral
Videography
Presentations
Brand Activation
Consultation
Contact Details
Pink Lemonade,
313/1, 7th Cross,
Next to Ranka Heights,
Patel Rama Reddy Cross, Domlur Layout,
Bangalore – 560071,
Karnataka, India
reachus(@)pinklemonade(.)in
For business related queries call:
Roshnee: +91 9845038373
Tina: +91 9845000342
Thank
You
Pinklemonade
www.pinklemonade.in