John Watton discusses how marketing automation can optimize sales across online and offline channels. He notes that 80% of travel is now booked online. Marketing automation can bridge the gap between online marketing and offline sales by nurturing leads scored through a defined process. Examples show how automation turned offline events into online campaigns and increased web traffic, leads passed to sales, and revenue. Watton argues that marketing and sales should work collaboratively using automation to adopt revenue performance management and accelerate growth.
Web Analytics - Direct Marketing Association NorCal 042016John Thyfault
Web Analytics:
Moving The ROI Meter
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.
You will learn about:
Understanding how web analytics tools capture data on users and what it means when interpreting results
Defining the metrics
Creating your site goals and tracking them
Deciding which analytics tools are the most appropriate for your site and business
Incorporating Social media metrics into your analytics picture
How to blend different tools to create a comprehensive picture
Going beyond the canned reports in the tools
Setting up conversion funnels and goal setting
Knowing the difference between being a data reporter and being an analytics analyst
Instructor: John Thyfault
Web Analytics - Direct Marketing Association NorCal 042016John Thyfault
Web Analytics:
Moving The ROI Meter
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.
You will learn about:
Understanding how web analytics tools capture data on users and what it means when interpreting results
Defining the metrics
Creating your site goals and tracking them
Deciding which analytics tools are the most appropriate for your site and business
Incorporating Social media metrics into your analytics picture
How to blend different tools to create a comprehensive picture
Going beyond the canned reports in the tools
Setting up conversion funnels and goal setting
Knowing the difference between being a data reporter and being an analytics analyst
Instructor: John Thyfault
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
How Automated T&E Expense Management Removes Barriers to Company GrowthAshley Emery
An eighteen-year study on the impact of business travel found that every dollar a company invests in T&E spending returns an average of $9.50 in revenue and $2.90 profit. While this data offers a clear and compelling reason to invest in business travel, many organizations are seeing their growth opportunities dashed by inefficient expense reporting and employee reimbursement processes. Now, an insightful new webinar from Accountex and Certify identifies the common expense management pitfalls that can cost you money and hold your company back. Plus, learn more about today’s top business travel and expense technology trends among small to mid-sized U.S. companies.
Discover how your company can maximize every business travel dollar. Topics include:
Common expense reporting mistakes that erode productivity and profits
The hidden and average expense report processing costs
Calculating lost productivity and lost opportunity among staff
U.S. business travel trends and T&E spending benchmarks
Top expense management technologies used by small and midsized business
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
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MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
Whilst you read this, another potential customer abandoned a purchase on your (Drupal) web site, never to return. Truth is that all web shops lose more customers than they should.
Fortunately, it needn't be that way. But which formulas lead to success? Indeed how do you define success and how is it measured? How do I convince my client it's worth pursuing? Can I address conversion and retention concerns with existing software features?
Citing real life examples I will reveal how to achieve the full potential of your e-commerce sites with Drupal. Learn how to:
· Tightly integrate your software and Drupal without IT
· Use dashboards to make solid, informed marketing decisions
· Deploy multi-channel marketing automation to invigorate your sales
· Design campaigns to engage and nurture comparison shoppers
· Convert more abandoners
· Turn failure to opportunity
· Extend customer lifetime with personalisation
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
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Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
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The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.
Marketing technology is on the minds of every marketer. But good marketing is not just about automation. You need to blend art with the science. You need to get emotional. Only then will you build meaningful, long term relationships with customers and d
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The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.
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How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc).
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The rules to apply to the data
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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8. %age of travel booked
online (travel agency &
via airlines)?
A: 80%
B: 60%
C: 40%
D: 20%
9.
10. Offline boosts online
★ Offline average booking
value is 160% of online
booking value
★ Conversion rate
increased by 30% with
number placement
Source: Expedia, 2009
18. Marketing automation > the benefits
Before After
E-Mail Manual, Batch and Blast Automated, empowered
Landing
Slow, manual and no tracking Rapid and tracked
Pages
Lead
Time-consuming, missing opportunity Seamless and smart
Accuracy
no scoring or prioritization Leads scoring in place
Website
monitoring Lacking visibility Digital behavior guides Sales action
Disparate Cohesive experience
Marketing Disjointed customer experience,
inefficient tools for clients and prospects
Programs
20. Optimize > Process, process, process
★ Strong working relationship
with sales
★ Defined process
★ Concept of a Marketing
Qualified Prospect
★ Establishes criteria for
“handshake” between marketing &
sales
★ Generate & recycle
21. Optimize > Process, process, process
★ Strong working relationship
with sales
★ Defined process
★ Concept of a Marketing
Qualified Prospect
★ Establishes criteria for
“handshake” between marketing &
sales
★ Generate & recycle
22. Optimize > Contact Building
Before: Previous campaign to update client mailing address took 1 week to
execute and 4 weeks of data entry. Results: 420 new pieces of information.
After: This campaign took just 3 business days to execute. Results: 1,499 pieces
of information, 82 new client names and expanded our opt-in list by 14.5%
27. Optimize > Turn offline events into
online campaigns
Source: The Inbound Marketing Trade Show Planning Guide, Hubspot, Oct11
28. Optimize > Lead nurturing
1726 1182 290 197
Downloads Visits web Requests
Thought Piece Solutions page Product Callback Pass to
Leadership Overview Overview Sales
Piece Video
★ Number of web visitors up 59% (quantity up);
★ Page views up 70%; and average time on site
up 25% (quality up).
★ LinkedIn and facebook went from zero to
being in our top 20 site referrers in 3
months.
★ The number of sales-ready leads passed to Sfdc Win report
sales went up 400%
29. Revenue Performance Management
Transform and evolve how marketing and sales work together to adopt Revenue
Performance Management and accelerate predictable revenue growth.
Today’s hotel shopper is one of the most demanding customers in any market in the world.\n\nSince we started selling hotels online 15 yeas ago, customer expectations have risen steadily on all fronts. People want:\n\nSpeed – results from their search query in seconds\nChoice – not five hotels hundreds are needed to get the match right\nPrice – today, they’re keen competitive price shoppers. Deals sell. If you don’t have them, someone else will.\nQuality – consumer reviews & ratings are essential – the top purchase influencer online (why Trip Advisor is so popular)\nClarity – they want detailed information on every property, room and neighbourhood\nSupport – many still want to talk about their choice and all expect personal support post-purchase\n\nA hotel partner that can’t live up to these demands is going to let your customers down and damage your brand.\nThese may be ancillary revenues but, to your customers, they’re a critically important part of their trip.\n
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Everyday there are millions of holiday searches made on the Internet.\nCumulatively, these holiday shoppers will spend billions of dollars on hotels.\nAs an online travel agency, you are after as big a cut of that as possible, by providing a traveller-preferred service.\nThe only people you want to talk to are those who can contribute to this, your bottom line and your success with your customers online.\n
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We talk about our inventory as covering the best locations, at the best prices, basically, everywhere.\n\nBut what’s key to you is that this inventory fits into your overall offering.\n\nFor some clients, we offer hotels on a non-exclusive basis.\nOthers use our hotel supply as a supplement to increase the geographical breadth of their offering.\nFinally, some sites combine our API with others’ to present the best offers anywhere.\n
You never want to feel alone with a problem.\n\nWe offer dedicated support to partner sites.\n\nIf or when you run into a problem, we won’t rest until we’ve sorted it out.\n
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We talk about our inventory as covering the best locations, at the best prices, basically, everywhere.\n\nBut what’s key to you is that this inventory fits into your overall offering.\n\nFor some clients, we offer hotels on a non-exclusive basis.\nOthers use our hotel supply as a supplement to increase the geographical breadth of their offering.\nFinally, some sites combine our API with others’ to present the best offers anywhere.\n
\n
We talk about our inventory as covering the best locations, at the best prices, basically, everywhere.\n\nBut what’s key to you is that this inventory fits into your overall offering.\n\nFor some clients, we offer hotels on a non-exclusive basis.\nOthers use our hotel supply as a supplement to increase the geographical breadth of their offering.\nFinally, some sites combine our API with others’ to present the best offers anywhere.\n