This document discusses four strategies to increase traffic and revenue on a Joomla website: 1) Content marketing through blogging and sharing helpful content, 2) Video marketing by creating instructional videos and distributing them online, 3) Conversion rate optimization testing website elements to improve conversions, and 4) Social media engagement through active participation on social platforms. It provides examples of companies that succeeded with each strategy and recommendations for tools and resources to implement the strategies.
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
Growth Hacking Session III @ Panteion AD&PR LabGrowthRocks
This slideshare is crafted with love for AD&PR Lab students at Panteion University. Read it and start thinking like a growth hacker before you even graduate.
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You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
Growth Hacking Session III @ Panteion AD&PR LabGrowthRocks
This slideshare is crafted with love for AD&PR Lab students at Panteion University. Read it and start thinking like a growth hacker before you even graduate.
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
For more growth hacks and content marketing tips, visit out blog: http://roy.roypovarchik.com.
These are the slides for my "Growth Hacks Through UX Tour" talk.
I gave the talk over 80 times in over 4 different countries in the past 2 years.
Hope you'll enjoy them.
To learn more,
Check out: http://roypovarchik.com
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With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.
Website traffic should not be rocket science, but sometimes it gets quite complicated. So here we are, providing you with some tips to boost your traffic! Why 3,14? Because we were thinking about Pies today.
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With over three billion keyword searches per day, Google Grants and Search Engine Optimization (SEO) represent a massive opportunity. Learn how your nonprofit can cut through the clutter, secure free ads on Google, and make the most out of these powerful channels. Eric will share insights for ED's and VP's looking to outsource this, plus provide a bunch of useful tips for those managing Google Grants and SEO in-house.
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
For more growth hacks and content marketing tips, visit out blog: http://roy.roypovarchik.com.
These are the slides for my "Growth Hacks Through UX Tour" talk.
I gave the talk over 80 times in over 4 different countries in the past 2 years.
Hope you'll enjoy them.
To learn more,
Check out: http://roypovarchik.com
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!Judith Lewis
With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.
Website traffic should not be rocket science, but sometimes it gets quite complicated. So here we are, providing you with some tips to boost your traffic! Why 3,14? Because we were thinking about Pies today.
Eric Facas, CEO, Media Cause
With over three billion keyword searches per day, Google Grants and Search Engine Optimization (SEO) represent a massive opportunity. Learn how your nonprofit can cut through the clutter, secure free ads on Google, and make the most out of these powerful channels. Eric will share insights for ED's and VP's looking to outsource this, plus provide a bunch of useful tips for those managing Google Grants and SEO in-house.
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Are you a nonprofit organization that needs help with online marketing? View this presentation to find out how to get more involved in PPC management, SEO, social media and analytics.
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Essential Online Marketing by Nixon McInnesnixonmcinnes
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Kseniya Leshchenko: Shared development support service model as the way to ma...
Joomla! Day India Presentation
1. How To Increase Traffic and $$$
On Your Joomla! Website
Bhavesh Daryani
Co-Founder of ApeForest
@bhaveshdaryani
2.
3. 1. Content Marketing
In today's world, Content is King, Google's the Queen and
they're MADLY in love. If you try to cheat and reach her
heart (aka buy/trade links), she WILL exile you from her
kingdom and you'll starve to death.
Content Marketing = Better Rankings (SEO) + Increases
Credibility + Builds a Community + Creates Engagement +
Social Sharing (Virality)
5. How do I go about it?
Build a blog (EasyBlog by Stackideas will help you)
Deliver GREAT helpful content (Infographics, How-to's
and Guides)
Stick with it
Catalyst:
Start commenting on other relevant blogs
Network and build partnerships with other individuals and
companies
6. What will I need to get started?
Content Rules: Ann Handley and C.C Chapman
blog.hubspot.com
quicksprout.com
ContentForest.com
7. 2. Video Marketing
YouTube is the second largest search engine in the world
After viewing an online ad, about 46% of viewers take
action
A video in Google's index is 53 times more likely to
appear on the first page search results
9. How do I go about it?
Hire a copywriter through a freelancing website like
Odesk.com and make him/her write a short <2 minute
long script for your video.
The normal storyline runs like:
Describe the problem -> Show the current solutions ->
Reveal your magical product -> Describe it's Features,
Advantages and Benefits -> Call to action
Have a video editor make a storyboard and the final
animated video
Distribute it through TrafficGeyser.com and your frontpage
10. What will I need to get started?
The Video Boss by Andy Jenkins
Copywriter
Video Editor
TrafficGeyser.com
11. 3. Conversion Rate Optimization
Testing everything that goes on a webpage against
itself. Includes:
Text
Placement
Colours
Call to Action
Addition of Video and Testimonials
KISS (Keep it Super Simple)
Run The Grandmom Test
13. How do I go about it?
Hire a Copywriter and Front-End Developer to make
the 'Challenger' page
Tweak the headlines, taglines, text, colours, designs,
videos, testimonials - EVERYTHING
Run an A/B Test using a tool like Visual Website
Optimizer
14. What will I need to get started?
Copywriter
Front-end Developer
VisualWebsiteOptimizer.com
Conversion-Rate-Experts.com
15. 4. Social Media Engagement
Highest ROI compared to any other form of marketing
Engaging is key, Presence is not enough
Direct Conversation with Target Audience
Highest possibility of virality
17. How do I go about it?
Be active on all the relevant social media platforms
out there
Reply to EVERYBODY as promptly as possible
Always have a call to action
Quality > Quantity
Goal: Customer Satisfaction
18. What will I need to get started?
Facebook, Twitter and other social media presence
The Thank-You Economy by Gary Vaynerchuk
