1. The document discusses strategies for attracting links to websites, including creating attractive content that builds links over time from diverse sources and gets to know online communities. 2. It provides lessons learned, such as targeting different audiences than current customers, pitching news stories to sites, quickly building prototypes, promoting content properly, and reacting quickly to traffic. 3. Tips are given to get to know communities, include a coder on your team, and use data sources to create infographics and blog posts to attract links.

1. @sharkseo Attracting Links

2. Who is this guy? sharkseo.com @sharkseo

3. HackerBuddy

4. Just Buy This One

5. Uptime Robot

6. OkCupid

7. Why? Attractive Content Can attract strong links Picks up links over time Diversifies your anchor text Hopefully future-proof Great for branding

8. An important note about anchor text.

9. It ’ s more likely to be successful if you target a community and get to know them. Lessons Learned 1

10. The audience for your linkable content can be different from your current customers. Lessons Learned 2

11. News sites want a story: Think of a headline when pitching news. Lessons Learned 3

12. News sites want a story: Think of a headline when pitching news. Lessons Learned 3

13. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4

14. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4

15. You won ’ t always be successful: Try to launch a prototype first to gauge the reaction. Lessons Learned 5

16. You won ’ t always be successful: Squeeze as much link value out of it as you possibly can, even if it if fails. Lessons Learned 5 - Killer Startups - MakeUseOf - Startup Lift - Museum of Modern Betas - Infographics Showcase

17. You need to let people know about it. Promote it properly. Lessons Learned 6 stumbleupon.com/ads facebook.com/advertising reddit.com/promoted

18. React quickly, join the conversation when it gets traffic. Lessons Learned 7

19. WHERE DO I START?

20. Get to know your communities

21. Get a coder in your team

22. Infographic & blog post data: google.co.uk/intl/en/landing/internetstats

23. Infographic & blog post data: data.worldbank.org

24. Infographic & blog post data: google.com/publicdata

25. THANKS. sharkseo.com/brightonseo @sharkseo