The document explains peer-to-peer fundraising as a method that enables individuals and groups to raise funds by leveraging their personal networks. It outlines the benefits and objectives of this approach, including acquiring new donors and enhancing online engagement. Additionally, it details how Wedidit supports fundraisers with personalized pages, resources, and mobile app access.

1. WEDIDIT
Visit our website at wedid.it
Peer-to-Peer Fundraising

2. What is Peer-to-Peer
Fundraising?
The process of empowering individuals and groups to raise funds on
your behalf by allowing (or assisting) them to communicate and
solicit prospective donors from their own networks and communities.
“Satellite
Fundraiser”
“P2P”
“Ambassador
Fundraiser
Campaign”

3. What is Peer to Peer
Fundraising?
Old Model New Model
A
way
to
‘build
your
crowd.’
It
u3lizes
the
people
who
already
support
you,
and
brings
them
on
as
fundraisers
on
your
behalf.

4. Why P2P Works
Networking!
• 72% of Millennial donors said they’d be willing to
communicate with friends and family about ways to
be involved in an organization they support.
• 74% of those polled said they would be highly likely to
donate to a cause if asked by a friend or family
member
*Source: Achieve: www.millennialdonors.com

5. What are the objectives of P2P
1. Acquire new donors.
2. Build reservoir of online donor information.
3. Strengthen social media assets - Facebook, email, Twitter
4. Empower your current supporters.
5. Create volunteer opportunities for current supporters.

6. Benefits of P2P
MYTH: The only real way to measure fundraising
success is the amount of money raised
Increased engagement
More action = more “invested” in your organization
Low upfront cost
Failure is rarely failure

7. How WeDidIt Helps
• Personalized campaign page for every fundraiser
• Fundraising packet for all Ambassadors with tips,
tricks, best practices, advice, and email & social
media templates.
• Mobile App access to all Ambassadors
• Email & Live Chat support for all Ambassadors
• Page traffic for all Ambassadors’ pages when
requested
Assistance with your campaign

8. Example Campaign Page
http://wedid.it/campaigns/1181

9. Getting Started is Easy!
1. List of supporters who will have fundraising pages
• ‘Ambassador’ fundraisers (AFs)
2. Photo, personal goal & bio for each AF
• who they are? why do they support you? why should
their friends/family/co-workers should donate?
• OPTIONAL: Additional images & organization’s background info
• Explanation of where donations will go.
• OPTIONAL: Internal competition & incentives.
• We recommend offering 2 prizes
• most money raised & most donors acquired.
Personal Fundraising Pages

10. Case Study
Alan
T.
Brown
Founda3on
P2P
Campaign
Goal: raise funds for Health & Fitness initiative
$200 / 15-day campaign / 9 ambassador fundraisers
Considerations:
• Get new younger donors involved with ATBF
• Wanted a way to invigorate newly-formed Junior board
• Didn’t want to exhaust main email lists
Results:
• _ _ _ _ over 15 days
• __ of the 9 AFs reached their personal fundraising goal

11. Mobile App
• No hardware required
• Take donations anytime, anywhere
• Safely empower anyone to fundraise
• Capture and leverage valuable donor data

12. How Mobile Works
Easy
to
download
⌘
Great
for
in-­‐person
dona3ons

13. Questions
?
Visit wediditfundraising.com
Create your Peer-to-Peer
campaign with WeDidIt
and
Email us at
community@wedid.it