1. The document discusses the rise of social entrepreneurship and sustainable business models that focus on solving social and environmental problems while also being financially self-sustained. 2. Examples are provided of social enterprises like Grameen Bank, Specialisterne, and companies like Vestas that integrate social and environmental goals into their business strategies and operations. 3. The document argues that new business logics are needed that view the economy as a means to social ends, focus on creating social value in addition to profits, and see corporations as part of the larger societal system rather than just profit-making machines.

1. The New Pioneers
Sustainable business success through social
innovation and social entrepreneurship

2. Do you want to save the world or do
you want to make money?

3. New times create new needs…
Traditional Modern The Silent Revolution
Self-realisation
Quest for
Recognition
Meaning
Social needs
Identity
Safety Happiness
Wholeness
Physical needs
Ethics Responsibility Sustainability Meaning

4. …And new needs require new solutions
Private
Public Civic
”Fourth sector”
Social enterprise Social entrepreneurship High purpose companies
For-benefit business Values-driven enterprise Social purpose ventures
Affirmative business Social firms Socialøkonomiske virksomheder…..

5. 1. Social mission
Creating social value and social change (social in broadest sense, i.e. incl. environment)
2. Profits as a means
Focus on financial strategies that work
Range from 100 % external funds to 100 % financially self-sustained
Social mission always has first priority – but self-sustained = more social mission
3. Innovative problem solving
Find new solutions to social problems and/or people’s unfulfilled needs
=> social innovation

6. New solutions that improve people’s lives or solve
societal problems…
Source: Presentation by Geoff Mulgan, The Young Foundation
New ways of thinking, living, learning, and working…

7. Knowledge sharing Learning Work processes
Organisational forms New business models New concepts

8. • Test of micro credit in 1976. Bank established in 1983.
• Bangladesh today: 1.084 branches, 12.500 employees,
5.6 mio. borrowers, 60.000 villages.
• Average loan 500 kr. 98 % of loans are repaid.
Muhammad Yunus
”This is not charity.This is business.
Business with a social purpose.”

10. Specialisterne
Specialist competences: perserverance, learning abilities, error finding, detailed work
Used for data registration, tests, quality management etc.
“Specialisterne is more than a business – we want
to change society’s view on the large group of
persons with Autism Spectrum Disorder (ASD).”

11. The business entrepreneur The social entrepreneur
Economic mission (”make a profit”). Social mission (”helping others”).
Meets financial/commercial needs. Meets social/society’s needs.
Creates financial capital. Creates social capital.
Profit-driven, commercial dimension, business Socially driven, charitable dimension, sense of
sense. justice.
Profit as goal in itself Profit as means to succeed with social goals
- to secure owner’s financial welfare. - to secure financial independence.
Value is measured through financial income Value is measured through social effect
”Financial return on investment” ”Social return on investment”
Surplus goes to owners/shareholders. Whole/parts of surplus is reinvested in organization
or in new social projects.
Growth. Sustainable growth.
Source: Tania Ellis, De Nye Pionerer, 2006

12. New times – new business logics
There is only one God: Green goals are
the bottom line big business
Economy is the goal Economy is a means
Single bottom line Double/triple bottom line
Show me the money Do good and do well
Businesses only have one social obligation: Social responsibility is connected directly to financial
to increase their profit growth
The business of business is business The business of business is staying in business
Capitalism Social capitalism
The corporation as a mechanical system The corporation as part of larger, living system
(money machine) (one of society’s contributors)
Create value for owners/shareholders Create value for stakeholders
Growth Sustainable growth

13. From Corporate Social Responsibility (CSR)
to Corporate Social Innovation (CSI)
www.vestergaardfrandsen.dk
”We distinguish between making a profit
and profitting. For us profit must be for a
purpose.”
Winner of the Index:Award 2005, Design to improve life, www.indexaward.dk

14. ”We’re launching ecomagination
not because it’s trendy or moral,
but because it will accelerate our
growth and make us more competitive.”

15. Companies of the future make business
and do good at the same time
- And it is the social innovators who pave the
way…!

16. www.taniaellis.com
www.thenewpioneers.biz

17. CBS special offer
25% discount on
The New Pioneers
until end Sep 2010
Promotional code: VA894
at www.wiley.com