The document discusses the relationship between business and social responsibility, highlighting the profitability of ethical practices. It emphasizes the growing trend of businesses prioritizing social and ethical principles alongside economic goals, supported by evidence linking social responsibility with increased growth. The conference aims to inspire attendees to engage more with socially responsible practices and provides tools for implementation.

1. Business
and the
Big Society
Adrienne Marsden
The Marsden Consultancy

2. Business
and the
Big Society
How to create profit with purpose

3. Many thanks to…
•Winchester City Council
•University of Winchester
•Sponsors
•Speakers
•All the people who are helping today
•Delegates

4. Introduction
•The Marsden Consultancy
who we are and who we are not
•Format for the day

5. The Journey to the conference
•Training and Development Consultant
•30 years in Private Sector
•18 mths in Public and 3rd Sectors
•Research Big Society
•Negative media coverage – public spending cuts/more volunteering
•Some good initiatives:
National Citizens Service,
5,000 community organisers
Free schools
Decentralisation of Central gov’t/The Localism Bill
•Only ONE business initiative – Every Business Commits
•CSR re-branded?
•Research and evidence suggested otherwise….

6. It’s all in a name…!
Ethical
Capitalism
Profit
With
Purpose
Creating
Enlightened
Shared
Enterprise
Value

7. Is there a disconnect?
Private
Sector
How to bring
About
Cohesion?
Third Public
Sector Sector

8. The Purpose of Today
An increasing number of businesses are starting up with social
and ethical as well as economic principles at the heart of what they do
There is a growing body of evidence that clearly demonstrates a link to increased profitability in
organisations that engage in ethical and socially responsible practices
You will leave here today with evidence to support the argument that it makes commercial sense
to engage with this agenda and a set of practical tools and strategies to support you.
Triple Bottom Line: people, planet, profit

9. Some points of interest
1. Companies with high social responsibility scores saw 4.83% growth
–vs- 0.25% growth in companies with low SR scores
2. Fair Trade increases farmers income by 10/20% however a Shared
Value model can increase income by up to 300%
3. Local Multiplier 3 model
1. Kenexa: assessing CR – Is it good for Business?
2. Creating Shared Value – Prof Michael Porter
3. nef

10. And finally, my hopes for today
1. You leave more inspired and motivated to engage in socially and
ethically responsible practices
2. You have more knowledge on how to engage in these practices
3. You use your “3 degrees of influence”* - personally and professionally
4. You have forged closer links with people from other sectors
5. You have an enjoyable day!
6. The day provide s you with a positive SROI
* RSA – Connected Communities study into social network theory