"Goal Setting in Social Entrepreneurship" is from the lecture session that Syed delivered during the Social Entrepreneurship Development Programme for Youth in Assam Rajiv Gandhi University of Cooperative Management, Sibsagar, Assam.

1. Goal Setting in Social
Entrepreneurship
Presented by:
Syed Mohsin Raja
Social Media Club - Assam
Social Entrepreneurship Development
Programme for Youth
Organized by:
Assam Rajiv Gandhi University of Cooperative Management

3. What is Entrepreneurship?
Business from ground-up.
Entrepreneurship Family
Commercial
Humanistic
Social
Ref: Social Entrepreneurship
By: Anders Lundstrom, C Zhou, MidSweden University

4. What is Social
Entrepreneurship?
• Any kind of entrepreneurial set up calling
them NGO? Naah!!
• Organizations providing services to the
society? Nope!!
“Social entrepreneurship is the attempt to draw
upon business techniques to find solutions to
social problems. This concept may be applied
to a variety of organizations with different
sizes, aims, and beliefs.” - Wiki

5. Dimensions of
Social Entrepreneurship
• Social,
• Economic,
• Environmental and
• Humanistic.
Triple Bottom Line framework

6. Cooperatives and
Social Entrepreneurship
• Can a cooperative body be a social enterprise?
(Clash b/n Humanistic and Social form)
• Are all cooperative bodies social enterprises?
• Are all the social enterprises cooperative
bodies?
WHITE REVOLUTION: 1965

7. Who is a Social Entrepreneur?

8. Stages a Social Entrepreneur
Passes Through
Opportunity /
Issue
Individualized
Activity
Organized
Activity
Socialized
Activity
Contribute to
Sustainability
of the Society
Ref: Yutaka Tanabe, Tokyo Inst. of Technology

9. Who is a Social Entrepreneur?
• “A Social entrepreneur is not content to just
give a fish or teach how to fish. S/He will not
rest until s/he has revolutionised the fishing
industry.” - Bill Drayton, CEO, Chair and founder of Ashoka
• Identify RESOURCES where people see only
problems.

10. Roles of a
Social Entrepreneur?
• Acts as a change agent and NOT a profit
maker,
• Creates and sustains social value, strategically,
• Fits best to the TBL (Triple Bottom Line)
accounting,
• Leads the idea ahead,
• Goal setting, succession and vision,

11. Social Activist Vs.
Social Entrepreneur?
• Never the same,
• Any means Vs. Specific means,
• Responsibility & Accountability,
• Singularity and Plurality of Presence/Image

12. Before Setting the Goals
As a Social Entrepreneur:
• Have you found the opportunity/issue?
• Can you develop a solution out of limited
resources available?
• Is that acceptable and sustainable?
• Can you measure the outcomes?
• Can you establish Change Models?
• Have you already convinced your team?

13. Setting the Goals Strategically
• The goal setting within/for a social enterprise
should be approached strategically.
• There should be adequate place for continuous
goal development and succession,
• Leveraging the limited resources should be a
prime concern,
• Accountability & Responsibility – Division of
Labour
Models like: SMART and SOSTAC

14. Setting the Goals
• Official Goals Vs. Unofficial Goals,
• Problem and Target definitions,
• Setting up objectives,
• Defining Human and Non-human targets,
• Tactics and Action Plan,
• Implementation and Control,
• Succession

15. Setting the Goals
Ref: Digitalliteracy.us

16. Setting the Goals
Ref: Freshegg

17. Examples:

18. Examples:

19. Be Global, Keep Local!

20. Resources & References:
• Social Entrepreneurship: How Businesses Can Transform Society – Thomas
S. Lyons,
• Social Entrepreneurship: Leveraging Economic, Political, and Cultural
Dimensions. – Anders Lundstorm, C. Zhou,
• Social Entrepreneurship For Dummies - Mark Durieux, Robert Stebbin,
• (Research Paper) Humanistic Entrepreneurship: An Approach to Virtue-
based Enterprise – Bentino L. Teehankee,
• Digital and Social Media Marketing Guidebook – London School of
Business & Finance.

21. Thank You
+91-94354-88999
syed@socialmediasimplify.com
@SyedMRaza