This document discusses strategies for building stakeholder loyalty. It covers social entrepreneurs, notable and emerging figures, and the concerns of entrepreneurs and corporations. For corporations, it discusses the triple bottom line of economic, social and environmental impact. Building loyalty requires competence, integrity, trust, cooperation and loyalty over time. Shared value benefits both society and business. Understanding the decision making unit is key to influencing groups.

1. Strategy & Growth: Building
Stakeholders Loyalty
14th December 2008

2. What is Strategy?
The Social Entrepreneur
Who are they?
Notable Global Players
Emerging Heroes
Your 3 major concerns
The Corporation
The Triple Bottom Line
the 6 major concerns
Understanding the DMU
Building Loyalty The Meeting point
Thank You
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3. What is Strategy?
3

4. 4

5. Strategy is
all about choices,
awareness, focus, long term
positions and risks
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6. The Social Entrepreneur

7. Who are they?
Social entrepreneurs are individuals with innovative solutions to society s most
pressing social problems. They are ambitious and persistent, tackling major social
issues and offering new ideas for wide-scale change.
Rather than leaving societal needs to the government or business sectors, social
entrepreneurs find what is not working and solve the problem by changing the system,
spreading the solution, and persuading entire societies to take new leaps.
Social entrepreneurs often seem to be possessed by their ideas, committing their lives to
changing the direction of their field. They are both visionaries and ultimate realists,
concerned with the practical implementation of their vision above all else.
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Source: Ashoka Innovators for the Public

8. Notable Social Entrepreneurs
Otunba Gaddafi DMT
Anita Roddick THE BODY SHOP
Mohammed Yunus GRAMEEN BANK
Wole Soyinka - FRSC 8

9. Emerging Heroes
Maxwell Marshall Green Access
Fela Durotoye RAISE & GEMSTONE Akin Rotimi AFYUC
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10. Your Major Concerns
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11. Making a
1.
difference
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12. Funding
2.
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13. Your
3.
Independence
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14. The Corporation

15. The Triple Bottom Line
Economic
Environmental
Social
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Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington

16. The 6 Major concerns
of Corporations
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17. 17

18. Quality
1.
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19. Service
2.
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20. 3 .Delivery
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21. 4.Price
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22. G
d
a
n
r
h
w
t
o r
5.B
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23. in the
6.Position
Value Chain
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24. Prioritizing the Social Issues: where to
plug in?
Value Chain Social Social Dimensions
Generic Social Issues
Impact Of Competitive
Context
Social issues that are not Social issues in the
Social issues that are
significantly affected by a external environment that
affected by a company s
company s operations nor significantly affect the
activities in the ordinary
materially affect its long term underlying drivers of a
course of business
effectiveness company s competitiveness
in the locations where it
operates
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Source: Strategy & Society: The link between Competitive Advantage and CSR, Michael Porter and Mark Kramer

25. What are they interested in?
= Music, Content, = Entrepreneurship
Scholarship, Sports
= Youth & ICT
= Arts, Music
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26. ?
?
? ?
? ?
?
?
?
? ?
Does your proposal present an opportunity for SHARED VALUE ?
? ? ?
?
? ?
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27. SHARED VALUE represents a meaningful benefit for society
that is also valuable to the business
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28. Understanding the
D.M.U
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29. The Decision Making Unit
Usually a group rather than an individual
Made up of:
The Gatekeepers
The Initiators
The Influencer
The Decider
The Vetoer
The User
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30. Who got past the Gatekeeper?
Kanu Nwankwo
Garba Lawal
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31. Building Loyalty:
the Meeting Point
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32. Climbing the ladder
Loyalty
Cooperation
Trust
Integrity
Competence
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33. The Most Important Ingredients
§ Your desire to bring about positive change
§ The quality of your preparation
§ The Right Time and the Right Place The GOD
Factor
Client name or logo September 12, 2007 33

34. THANK YOU
Client name or logo September 12, 2007 34

35. Idiare Atimomo
BRAND MANAGER, DDB
08027608343, 08067404208
idiareno@gmail.com
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