Claire Cater is the founder of Cater & Co. The Social Kinetic and a senior adviser to the Big Society Network. The document discusses the challenges facing society such as budget cuts, an aging population, and loneliness. It argues that the digital revolution is transforming expectations and potential. The big society agenda aims to empower citizens and engage them in their communities through initiatives like participatory budgeting and social impact bonds. The document advises businesses and organizations to partner with citizens, communities, and third parties to build social capital and address social needs through co-design, understanding, and mutual benefits. It emphasizes engaging and empowering all stakeholders including customers, staff, and the public sector.

1. Claire Cater
Founder of:
Cater & Co. The Social Kinetic
Senior Counsel to:
Bell Pottinger
Snr Adviser Strategy and Partnership to:
Big Society Network
Tel: +44(0)7734995807
Email: clairecater@thesocialkinetic.com
E Social (Re) Design
Communications

2. Business in Big Society
Opportunity?

4. •Pointless
•Opportunity
•Threat ?
•Your role…

5. Our ‘big society’ the world is changing ?
Less money – difficult Health
choices – Lifestyle illness
– £156bn deficit quality of life - cost of care
– 20-50% budget cuts
Fragmented society The digital revolution
– 7 million live alone – Transforming
expectations & potential
– 1 in ten are lonely
Demographic time bomb Equalities challenge
– 2034 over 18m over 65 & – Life expectancy gap -14 years
– Average age of 42 – Salary gap – 3.6

6. Citizen
consumer
brands
leaders services
Citizen
Govern
citizen
ment
community
Empowered Engaged…

7. Participatory Red tape Right to buy
budgeting cut
Social impact The
bonds Localism Bill
Big Society Transparency
Bank

8. Citizen has…
choice, power and responsibility

9. You are trading social capital
Social capital
Employment
Your asset is trust

10. 1. Behaviour 2. Belief
1. Trust of judgment
2. Trust of will or
motive;
3. and Trust of
WHAT delivery or
Profit with purpose competence
4.
3.
Reputation Trust

11. Good business is good business
Fair
BROADER BUSINESS
SOCIETY ECONOMY
Sustainable
Liveable
Viable
Between Between
Society and ENVIRONMENT Business
Environment and
Environment

12. Public service white paper
• Choice • Individual
• Decentralisation • Neighbourhood
• Diversity • Commissioned
• Fairness services
• Accountability
Opening up potential
for you

13. Social enterprise – the next .com boom

14. Cool to care
Turnover
• Last year £281K
• This year £1.2m

15. Healthy planet
Environment and recycling
• Books for free – saving
landfill
• Growth: 8,362%
• Turnover 2009: £13,000
• Turnover 2010: £1.1m

16. Regional opportunities…

21. leadership

23. What can you do?….
Society….
Partner…..
Get the balance right………

24. Opportunity and risks
Build social capital Risk social capital
1 New business 1 Lost opportunities
2 Reputation - positioning 2 Stakeholder indifference
3 Thought leadership 3 Marginalised
4 Consumer engagement 4 Competition gets closer
5 Engaged and motivated staff 5 Staff disengaged
6 Partnership
+ PEOPLE POWER - PEOPLE POWER

25. Where do you start?
Objective
• Need & potential • Shared objectives – mutual
benefits
• Co-delivery
• Support – funding • Understanding and insight
• Relationships
• Identify the specifics
• Mapping
Insight understanding
Co-design/co-creation
People and passion

26. The Lens of Big Society
COMMUNITY
VOLUNTEER
ENVIRONMENT
Public HEALTH
CRIME
Private EDUCATION
JOB CREATION
Third LOCAL SUPPLY
SOCIAL
ENTERPRISE

27. Trust and relationships

28. Engage empower
Consumer Political and
Community regulatory
Third
Media You parties
Comment
Business
ators
Vocal Supportive

29. Think about your role
Support
Service
Communi-
Partner cations
Incentive Education

30. APPETITE ROLE
NEED
How
NEED
NEED
COST
How
How
ROI
WIFM
How
NEED
DO-ABILITY SUSTAINABILITY

31. Your Local Budget

32. Find the answers together
1. Research & 2. Forum or 3. Design & 4. Delivery
Insight summit develop
What do the The ‘people’ who matter work Roll out
people think and together to design & plan the Change
want? solutions Partnerships

33. Public private partnerships

34. Greenwich Leisure – Social enterprise
• Partners, including health, crime
diversion, children and young people
70 public leisure centres
20 councils
Turnover £100m in 2011
• Big Society Award Winners

35. • London ‘red bus’ routes
• Special Educational Needs transport
• Social services transport
• mainstream school transport
• park and ride
• community transport
• training and education for transport
1993 - £202K
Now: £20.4m

36. Public Private Partnership
with X Factor
• Alternative transport
• Congestion
• Community
• Environment
• Health
• Brand visibility

37. Feeding 4,000 children each morning.
Provide healthy food,
logistics and staff
support

38. • 10% of the jobs at new stores to 100 jobs
‘vulnerable people’.
Attrition in
• Unemployment Cost – £8000 pa disadvantaged groups 50%
• Cost of recruitment £5K + 50 x £5K = £250,000
Reduced to 10% - saves £225,000
Individual benefit: from £70 pw to £15,000 pa
Reduced cost
Local growth
Long term health benefits
Sustainable business - Create

40. Take a look at your organisation
1. The specifics
• Social impact bonds
• The power of competence
• Data transparency
• Social enterprise

41. 2. The Environment
• Transparency & confidence
• Benefit & contribution
• Citizen engagement
• Partnership
3. The Barometer
• Authenticity
• Trust
• Social purpose

42. What can you do?
Expectation+
Customer Local Bus 3rd
Staff PC
YOU
Cust LA
Staff
Media Com
YOU
Stakeholders+

45. It is in our interest that the communities we live and work in are
healthy, successful and happy!

46. Claire Cater
Cater & Co. The Social Kinetic
Snr Adviser Strategy and Partnership to:
Big Society Network
Tel: +44(0)7734995807
Email: claire@thebigsociety.co.uk
Email: clairecater@thesocialkinetic.com
Social (Re) Design
Communications
E