Freddie Fullman outlines initial plans for their fashion media production project. They want to design clothing and photograph or film the pieces to showcase their fashion eye and skills. Freddie created two contrasting mood boards, one primarily black and white focusing on shades of contrast and another with colorful designs featuring flowers, to keep their ideas open without limiting their creative flow. They analyzed how they may incorporate the aesthetics of each mood board, like contrasts in simplicity and vibrant colors or black and white shades, into their clothing designs and final production.

1. Initial Plans
Freddie Fullman

2. Initial Reaction
• I think the set brief gives me a lot of creative
freedom and I’m exited to express this in my
work. I want to design clothing and take
photos or film it in some way. I think I have a
good eye for fashion and think I could use
these skills to create a great FMP.

3. Mind Map

4. Mind Map

5. Mood Board

6. Mood Board Analysis
• I decided to do two different contrasting mood boards because I
want to keep my ideas open. I didn’t want to stick to one style as
know it will stunt my creative flow in production.
• On the left side, it is almost fully black and white. I really like the
look of contrasting shades and will incorporate that in my final
production. Despite this, I need to make sure my designs are still
interesting- it seems like it would be quite easy to have an
uninteresting design when using these colours so I will have to plan
my designs to avoid this.
• On the right side I focused on more colourful designs, a recurring
feature were flowers and I’d like to incorporate this into one of my
prints. I like the simplicity of some of the images and how they
contrast with the vibrant colours and I’d also like to incorporate this
into my designs too.

7. Bibliography
• Urbanoutfitters.com (2020), Most shirts found in mood board (screen shots taken
on 04/03/2020)
• Misguided.com (2020), Black shirt with red rose on the back (screenshot taken on
04/03/2020)