3. • in-depth knowledge in central areas of
marketing strategy, such as consumer
behaviour, competitive strategy, and
marketing communications
• able to identify and analyse strategic
situations in businesses
Learning outcomes
4. Linking theory and practice
Analysing a real world company
Developing your personal skills
Teaching style
Report writing
Presentations and discussions
Feedback all the way!
5. Ketchen, D. and Short, J.
Mastering Strategic Management.
Peter & Olson
Consumer Behavior and Marketing Strategy.
Dahlen, M., Lange, F. and Smith, T.
Marketing Communications: A Brand Narrative
Approach.
Reading List
6. Course secretary:
Frania Johansson, frania.johansson@kau.se
11D204, 054-700 13 55
Competitive Strategy:
Johan Netz, johan.netz@kau.se,
11C384, 054-700 25 41
Consumer Behaviour:
Peter Samuelsson, peter.samuelsson@kau.se,
11D383b, 054-700 19 81
Marketing Communication:
Jörg Pareigis, jorg.pareigis@kau.se,
11D386, 054-700 23 39
Who you will meet
9. 1. Do your part
2. Share your ideas
3. Work toward
agreement (consensus)
4. Keep a positive attitude
5. Competent
The ideal team member - criteria
Complete the tasks assigned to you.
Be willing to put in the time necessary to
complete your team assignment.
Ask if there is anything you can do.
Pull your own weight and do your share of the
assignments.
Express your opinions.
Respond to other group members' ideas.
Ask other group members for their ideas.
Be open to other ideas, opinions, and
perspectives.
Be willing to work together.
Work as a team (not solely on an individual basis).
Maintain a sense of humor.
Be courteous.
Give feedback in the form of constructive
criticism.
Understands strategic management.
Has knowledge of strategic management tools,
models and techniques.
Understands the company's industry.
Has good writing skills.
10. 5 = always performed in this way
4 = very often performed in this way
3 = often performed in this way
2 = occasionally performed in this way
1 = rarely performed in this way
0 = never satisfied this criteria
Evaluation
11. Evaluation table
Team
member
Do your part
(0-5)
Share ideas
(0-5)
Work
toward
agreement
(0-5)
Keep a
positive
attitude
(0-5)
Competency
(0-5)
Yourself
12. • Formation of groups
• Distribution of companies
• Technical setup
Course
introduction
Course workflow - I
13. • Reading assignments + Video lectures
• Work with MC-questions
• Seminars
• Individual test
• Project work with presentation and report
• Feedback on project and presentation
• Self and peer assessment
• Thesis proposal
Module 1
Competitive
Strategy
Course workflow - II
14. • Reading assignments + Video lectures
• Work with MC-questions
• Seminars
• Individual test
• Project work with presentation and report
• Feedback on project and presentation
• Self and peer assessment
• Thesis proposal
Module 2
Consumer
Behaviour
Course workflow - III
15. • Reading assignments + Video lectures
• Work with MC-questions
• Seminars
• Individual test
• Project work with presentation and report
• Feedback on project and presentation
• Self and peer assessment
• Thesis proposal
Module 3
Marketing
Communica-
tions
Course workflow - IV
16. • Integration of project work
• Presentation and discussion of final report
-> Executive Seminar
• Direct feedback on presentation
• Revision of final report
• Feedback on final report
Final
week
Course workflow - V
17. Written evaluation at the end of
the course!
Contact students during the
course!
Course Evaluation