SlideShare a Scribd company logo
1 of 22
The  Meaning of  Marketing
Chapter Objectives ,[object Object],[object Object],[object Object]
Objective 1 ,[object Object]
[object Object]
Marketing
Marketing Value $
Bling Nation What is Bling Nation?
[object Object],Bling Nation
Bling Nation What are the consumer costs  and benefits to using Bling Nation?
Marketing Need Want
Maslow’s Hierarchy ,[object Object]
Maslow’s Hierarchy
Objective 2 ,[object Object]
[object Object]
Marketing Concept
Evolution of Marketing Production Orientation Sales Orientation Consumer Orientation Relationship Orientation 1850 1950 Today 1908 Model T 1 st  Sold 1929 Great Depression 1945 World War II Ends Seller’s Market Buyer’s Market 1980’s Global Competition 1980 1930
Objective 3 ,[object Object]
Marketing Functions
What are the 4 P’s of Marketing?
Holistic marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Marketing
Social Marketing ,[object Object]

More Related Content

What's hot

Marketing concepts basic principles
Marketing concepts basic principlesMarketing concepts basic principles
Marketing concepts basic principlesugik sugiharto
 
Difference between Marketing and sales
Difference between Marketing and salesDifference between Marketing and sales
Difference between Marketing and salesVIJAY KAMBOJ
 
Fundamentals of marketing
Fundamentals of marketingFundamentals of marketing
Fundamentals of marketingmayankvns
 
Introduction of marketing
Introduction of marketingIntroduction of marketing
Introduction of marketingFathima Banu A
 
Introduction to marketing principles week 1
Introduction to marketing principles week 1Introduction to marketing principles week 1
Introduction to marketing principles week 1Rachel Coles
 
Chartered Institute Of Marketing Definition
Chartered Institute Of Marketing DefinitionChartered Institute Of Marketing Definition
Chartered Institute Of Marketing DefinitionStephen Dann
 
Marketing management and the concepts ,csr,internal,integrated,relationship m...
Marketing management and the concepts ,csr,internal,integrated,relationship m...Marketing management and the concepts ,csr,internal,integrated,relationship m...
Marketing management and the concepts ,csr,internal,integrated,relationship m...Shaalvii Sharma
 
Principles of Marketing
Principles of Marketing Principles of Marketing
Principles of Marketing Mohamed Elbery
 
Marketing 1 marketing basics
Marketing 1   marketing basicsMarketing 1   marketing basics
Marketing 1 marketing basicsStevenVanWichelen
 
Chapter 1 Introduction to Marketing
Chapter 1 Introduction to MarketingChapter 1 Introduction to Marketing
Chapter 1 Introduction to MarketingMuhammad Aizat
 
Marketing past present and future
Marketing past present and futureMarketing past present and future
Marketing past present and futureArsh Koul
 
Marketing managment
Marketing managmentMarketing managment
Marketing managmentArun
 
Marketing vs selling
Marketing vs sellingMarketing vs selling
Marketing vs sellingPratik Dighe
 
The evolution of marketing
The evolution of marketingThe evolution of marketing
The evolution of marketingKatie Underhill
 
Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing ManagementNarendra Kumar Jangid
 

What's hot (20)

Marketing concepts basic principles
Marketing concepts basic principlesMarketing concepts basic principles
Marketing concepts basic principles
 
Difference between Marketing and sales
Difference between Marketing and salesDifference between Marketing and sales
Difference between Marketing and sales
 
Fundamentals of marketing
Fundamentals of marketingFundamentals of marketing
Fundamentals of marketing
 
Basic-marketing
 Basic-marketing Basic-marketing
Basic-marketing
 
Introduction of marketing
Introduction of marketingIntroduction of marketing
Introduction of marketing
 
Marketing ppt
Marketing pptMarketing ppt
Marketing ppt
 
Introduction to marketing principles week 1
Introduction to marketing principles week 1Introduction to marketing principles week 1
Introduction to marketing principles week 1
 
Chartered Institute Of Marketing Definition
Chartered Institute Of Marketing DefinitionChartered Institute Of Marketing Definition
Chartered Institute Of Marketing Definition
 
Chapter 1 introduction
Chapter 1 introductionChapter 1 introduction
Chapter 1 introduction
 
Marketing management and the concepts ,csr,internal,integrated,relationship m...
Marketing management and the concepts ,csr,internal,integrated,relationship m...Marketing management and the concepts ,csr,internal,integrated,relationship m...
Marketing management and the concepts ,csr,internal,integrated,relationship m...
 
Principles of Marketing
Principles of Marketing Principles of Marketing
Principles of Marketing
 
Marketing 1 marketing basics
Marketing 1   marketing basicsMarketing 1   marketing basics
Marketing 1 marketing basics
 
Definition of marketing
Definition of marketingDefinition of marketing
Definition of marketing
 
Chapter 1 Introduction to Marketing
Chapter 1 Introduction to MarketingChapter 1 Introduction to Marketing
Chapter 1 Introduction to Marketing
 
Marketing past present and future
Marketing past present and futureMarketing past present and future
Marketing past present and future
 
Marketing managment
Marketing managmentMarketing managment
Marketing managment
 
MARKETING MANAGEMENT
MARKETING MANAGEMENTMARKETING MANAGEMENT
MARKETING MANAGEMENT
 
Marketing vs selling
Marketing vs sellingMarketing vs selling
Marketing vs selling
 
The evolution of marketing
The evolution of marketingThe evolution of marketing
The evolution of marketing
 
Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing Management
 

Viewers also liked

Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Dan John
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketingTuul Narantuya
 
Mba i mm-1 u-1.5 marketing concepts
Mba i mm-1 u-1.5 marketing conceptsMba i mm-1 u-1.5 marketing concepts
Mba i mm-1 u-1.5 marketing conceptsRai University
 
Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016suchet mahajan
 
Marketing & Services Management:Unit 1
Marketing & Services Management:Unit 1Marketing & Services Management:Unit 1
Marketing & Services Management:Unit 1ravalhimani
 
Marketing Strategies of Coca-Cola India | MBAtious
Marketing Strategies of Coca-Cola India | MBAtiousMarketing Strategies of Coca-Cola India | MBAtious
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
 
Marketing functions
Marketing functionsMarketing functions
Marketing functionsPaul Grethel
 
Morphology (linguistics)
Morphology (linguistics)Morphology (linguistics)
Morphology (linguistics)Er Animo
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
Marketing Presentation on Coca Cola
Marketing Presentation on Coca Cola Marketing Presentation on Coca Cola
Marketing Presentation on Coca Cola Siddhartha Kamat
 
Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba pptBabasab Patil
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGSaumya Kumar
 

Viewers also liked (20)

Marketing
MarketingMarketing
Marketing
 
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketing
 
Deep
DeepDeep
Deep
 
Mba i mm-1 u-1.5 marketing concepts
Mba i mm-1 u-1.5 marketing conceptsMba i mm-1 u-1.5 marketing concepts
Mba i mm-1 u-1.5 marketing concepts
 
Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016
 
1st chapter
1st chapter  1st chapter
1st chapter
 
Marketing & Services Management:Unit 1
Marketing & Services Management:Unit 1Marketing & Services Management:Unit 1
Marketing & Services Management:Unit 1
 
Kotler summary
Kotler summaryKotler summary
Kotler summary
 
M m intrdn
M m intrdnM m intrdn
M m intrdn
 
MARKETING FUNCTIONS 2
MARKETING FUNCTIONS 2MARKETING FUNCTIONS 2
MARKETING FUNCTIONS 2
 
Marketing Strategies of Coca-Cola India | MBAtious
Marketing Strategies of Coca-Cola India | MBAtiousMarketing Strategies of Coca-Cola India | MBAtious
Marketing Strategies of Coca-Cola India | MBAtious
 
Marketing functions
Marketing functionsMarketing functions
Marketing functions
 
MARKETING FUNCTIONS
MARKETING FUNCTIONSMARKETING FUNCTIONS
MARKETING FUNCTIONS
 
Morphology (linguistics)
Morphology (linguistics)Morphology (linguistics)
Morphology (linguistics)
 
Coca cola 4 p s
Coca cola 4 p sCoca cola 4 p s
Coca cola 4 p s
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
 
Marketing Presentation on Coca Cola
Marketing Presentation on Coca Cola Marketing Presentation on Coca Cola
Marketing Presentation on Coca Cola
 
Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba ppt
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETING
 

Similar to Ch1 linvillethe mean of marketingf11

An Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 SlidesAn Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 SlidesBaluJagadish1
 
Marketing jitendra singh
Marketing jitendra singhMarketing jitendra singh
Marketing jitendra singhJitendra Singh
 
Principles Of Marketing 1
Principles Of  Marketing 1Principles Of  Marketing 1
Principles Of Marketing 1ali.jibran
 
What is marketing
What is marketingWhat is marketing
What is marketingTweTwo
 
Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017Harsimran Singh
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing managementShalini Shetty
 
basic-concepts-of-marketing-120129183532-phpapp01.pptx
basic-concepts-of-marketing-120129183532-phpapp01.pptxbasic-concepts-of-marketing-120129183532-phpapp01.pptx
basic-concepts-of-marketing-120129183532-phpapp01.pptxPrashantMishra919139
 
Introduction to Marketing Management (1).ppt
Introduction to Marketing Management (1).pptIntroduction to Marketing Management (1).ppt
Introduction to Marketing Management (1).pptreemasingh95
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.pptSinu54
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.pptritissJunior
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.pptritissJunior
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.pptbb9167284
 
Understanding Marketing Management
Understanding Marketing ManagementUnderstanding Marketing Management
Understanding Marketing ManagementRubayet Hassan
 
Chapter One.ppt
Chapter One.pptChapter One.ppt
Chapter One.ppthlinajupio
 

Similar to Ch1 linvillethe mean of marketingf11 (20)

An Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 SlidesAn Introduction into Marketing Module 1 Slides
An Introduction into Marketing Module 1 Slides
 
Marketing jitendra singh
Marketing jitendra singhMarketing jitendra singh
Marketing jitendra singh
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
Principles Of Marketing 1
Principles Of  Marketing 1Principles Of  Marketing 1
Principles Of Marketing 1
 
What is marketing
What is marketingWhat is marketing
What is marketing
 
Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Basic-marketing
 Basic-marketing Basic-marketing
Basic-marketing
 
1. marketing basics
1. marketing basics1. marketing basics
1. marketing basics
 
basic-concepts-of-marketing-120129183532-phpapp01.pptx
basic-concepts-of-marketing-120129183532-phpapp01.pptxbasic-concepts-of-marketing-120129183532-phpapp01.pptx
basic-concepts-of-marketing-120129183532-phpapp01.pptx
 
2. PART I.pdf
2. PART I.pdf2. PART I.pdf
2. PART I.pdf
 
Introduction to Marketing Management (1).ppt
Introduction to Marketing Management (1).pptIntroduction to Marketing Management (1).ppt
Introduction to Marketing Management (1).ppt
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
 
Introduction to Marketing Management.ppt
Introduction to Marketing Management.pptIntroduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
 
Understanding Marketing Management
Understanding Marketing ManagementUnderstanding Marketing Management
Understanding Marketing Management
 
Chapter One.ppt
Chapter One.pptChapter One.ppt
Chapter One.ppt
 
Mkting Intro
Mkting IntroMkting Intro
Mkting Intro
 
Ch 1 marketing
Ch 1 marketingCh 1 marketing
Ch 1 marketing
 

More from linville

J820 ch5custvaluef2012
J820 ch5custvaluef2012J820 ch5custvaluef2012
J820 ch5custvaluef2012linville
 
J820 ch2f11
J820 ch2f11J820 ch2f11
J820 ch2f11linville
 
J433 ch8brandinglinvilles11
J433 ch8brandinglinvilles11J433 ch8brandinglinvilles11
J433 ch8brandinglinvilles11linville
 
J433 ch2 the marketlinvillef10 r3
J433 ch2   the marketlinvillef10 r3J433 ch2   the marketlinvillef10 r3
J433 ch2 the marketlinvillef10 r3linville
 
J433 ch2 the marketlinvillef10 r3
J433 ch2   the marketlinvillef10 r3J433 ch2   the marketlinvillef10 r3
J433 ch2 the marketlinvillef10 r3linville
 
J820 William Wells AIO
J820 William Wells AIOJ820 William Wells AIO
J820 William Wells AIOlinville
 
JOUR820Openingnight
JOUR820OpeningnightJOUR820Openingnight
JOUR820Openingnightlinville
 
J201 Firstdaylecture
J201 FirstdaylectureJ201 Firstdaylecture
J201 Firstdaylecturelinville
 

More from linville (8)

J820 ch5custvaluef2012
J820 ch5custvaluef2012J820 ch5custvaluef2012
J820 ch5custvaluef2012
 
J820 ch2f11
J820 ch2f11J820 ch2f11
J820 ch2f11
 
J433 ch8brandinglinvilles11
J433 ch8brandinglinvilles11J433 ch8brandinglinvilles11
J433 ch8brandinglinvilles11
 
J433 ch2 the marketlinvillef10 r3
J433 ch2   the marketlinvillef10 r3J433 ch2   the marketlinvillef10 r3
J433 ch2 the marketlinvillef10 r3
 
J433 ch2 the marketlinvillef10 r3
J433 ch2   the marketlinvillef10 r3J433 ch2   the marketlinvillef10 r3
J433 ch2 the marketlinvillef10 r3
 
J820 William Wells AIO
J820 William Wells AIOJ820 William Wells AIO
J820 William Wells AIO
 
JOUR820Openingnight
JOUR820OpeningnightJOUR820Openingnight
JOUR820Openingnight
 
J201 Firstdaylecture
J201 FirstdaylectureJ201 Firstdaylecture
J201 Firstdaylecture
 

Recently uploaded

GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 

Recently uploaded (20)

GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 

Ch1 linvillethe mean of marketingf11

Editor's Notes

  1. The definition of Marketing according to the American Marketing Association (AMA).
  2. Marketing is an organizational function (along with HR, Finance, etc), as well as specific processes (such as assembling, pricing, and promoting) undertaken by the organization. This leads to the development of products, services, ideas, which in turn leads to the fulfillment of organizational goals (such as profits).
  3. Marketing is much more than just developing, advertising, and selling a product, it is about creating value for customers, which in turn keeps customers coming back again and again. Repeat customers allow the organization to produce profits (or to meet other organizational goals). Value is derived from the economic concept of utility, which is the satisfaction one receives from owning or consuming a product or service.
  4. Needs are necessities to meet urgent requirements. A want is a desire for something that is not essential. Food is a need, but a desire for ice cream is a want. Marketing can be used to turn a want into a perceived need (many feel that a cell phone is a need). Marketing can also be used to stimulate demand through advertising (one element of marketing).
  5. Creating value for customers (through understanding their wants and needs) allow a business to develop stronger customer relationships and build loyalty from customers. Companies build customer relationships through its customer relationship management (CRM) activities. To know which customers to build relationships with, companies need to understand a Customers Lifetime Value, which is the projected sales and profits a customer is expected to generate for the company.
  6. Marketing has evolved from a production orientation , in which businesses produced the type of products that they wanted to produce, to today’s relationship (or marketing) orientation . In the production era, there were few competitors and customers had limited information, generating sales revenue was relatively straight forward. Henry Ford exemplified the production orientation by proclaiming buyers could have any color car they wanted as long as it was black. The Great Depression changed things dramatically since there were fewer buyers in the market companies had to actively pursue sales, ushering in the era of Sales Orientation . In the Sales Orientation companies took the position that whatever they produced they would find a way to sell. In this period firms relied on advertising and personal selling (sales promotion) to create demand. The end of World War II brought changes to the economy in the form of buyers expecting more from the products they bought. Companies that oriented toward the customer began out performing those that continued focusing on the product or sales orientations. In the Consumer Orientation period companies were seeking ways to discover, and satisfy, the wants and needs of customers. Market research became a priority in most companies in an effort to uncover unmet needs. This era continued until the 1980’s when competition began expanding globally. In order to make a connection with customers firms began to focus on developing relationships in hopes of generating loyalty. In the Relationship Orientation period, companies are seeking ways to deliver value to customers in an effort to long-term relationships. Companies may spend more in the short-term, but companies look at these costs as investments for the long-term. Building on this idea, many companies have begun implementing a Social Responsibility orientation in order to connect more deeply with customers. The premise is that customers will seek out companies that conducting business in an ethical fashion.
  7. The functions that marketing performs fall under 3 categories: Exchange, physical, and facilitating. Exchange functions are those which promote and enable transfer of ownership of products. These include pricing and promotion (selling, PR, advertising). Physical functions allow for the flow of goods from producer to consumer, which includes the Place (distribution) of the 4 P’s. The physical function takes into account shipping, warehousing, and packaging. Facilitating functions are those actitivies that assist in the execution of the Exchange and Physical functions. Examples includes marketing information processing (research, customer relationship management) and after-sales servicing.
  8. The principal role that marketing undertakes is the management of the 4 P’s of marketing. These include developing products and the firms product portfolios, setting prices, establishing distribution points (place), and stimulating demand through promotional activities. Taken together the 4 P’s are referred to as the marketing mix.