Brett Sandusky discusses how metadata can increase discoverability of eBooks and print books. He outlines the key metadata elements publishers should focus on for internal databases like title, author, and identifiers. Sandusky also discusses search engine optimization elements for external databases, including web properties, categorization, links, and user generated content. Finally, he lists tools for monitoring keywords discovered from sources like Google, analytics, social media, and customer feedback.

1. Building A Better Wrapper Brett Sandusky Director of Product Innovation Kaplan Publishing Utilizing the Data Locked Inside Digital Content to Increase “E-” and “P-” Book Discoverability

2. Metadata + Search + Digital Supply Network 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010 011000100110100101101110011000010111001001111001001000000110001001101001011011100110000101110010011110010010000001100010011010

5. Tools for Keyword Discovery and Monitoring Google Search-based Keyword Tool

6. Tools for Keyword Discovery and Monitoring Google Analytics

7. Tools for Keyword Discovery and Monitoring Social media monitoring

10. Thank you!