The document provides an overview of how search engines work and tips for optimizing a website for improved search engine ranking. It discusses how search engines like Google, Yahoo, and MSN use algorithms and spiders to index websites. It then offers recommendations for search engine optimization, including choosing relevant keywords, developing internal and external links, and monitoring analytics tools to track traffic and sales metrics over time. Current trends mentioned include geo-targeted search and social networking sites.

1. Internet Marketing Western Dairyland Business Center 418 Wisconsin St Eau Claire WI 54703 715-836-7511 Western Dairyland Business Center 23122 Whitehall Rd Independence WI 54747 800-782-1063

2. Objectives Attain a general understanding of how search engines work. Learn how to optimize a web site for improved search engine placement. Explore current trends in Internet marketing.

3. How do search engines work? Robots and Spiders Gather Info from known sites Algorithms Part science, part art Change continuously Organic v. Paid Listings

4. The Big Three! Google: 63.2% Yahoo: 17.2& MSN: 9.4% AOL: 3.9% Ask.com: 2.2% Source: http://en-us.nielsen.com/main/news/news_releases/2009/june/video_data_may_2009

5. Search Engine Optimization Key Words or Phrases Identify Google Adwords Tool Develop a Strategy and stick with it Use “long tailed” search terms Placement Page Titles Body Text Alt Tags

6. Search Engine Optimization Links! Find Sites that will link to you Reputable & Relevant Descriptive Links Where Colleagues, vendors, business partners, customers, clients Associations, organizations, licensing authorities Industry, geographic or profession specific directories Link matching sites Who is linking to your competitors?

7. Other Considerations Age of the site Descriptive, up-to-date, error-free content Alt tags on images No frames, no Flash Navigable Site

8. Check Your Progress Google Analytics Google PageRank Link Popularity Google Search Alexa Traffic Ranking Traffic Analysis from web host

9. Check Your Progress Is traffic increasing? (unique visitors v hits) Are sales increasing? (conversion rate) Where are visitors coming from? How are they finding you? (directly v search) Bounce rate? How long are they staying?

10. Current Trends Geo Targeted Search Results Web 2.0 Social Networking Sites LinkedIn FaceBook Twitter MySpace

11. Where to Start? Google Yourself Where are you & your business already listed? Is the information accurate? Google Your Competitors Where are they listed? Get listed on the same sites & directories Fill in the Gaps Search Engine Submissions to Google, Yahoo & MSN

12. Questions? Karman Briggs [email_address] 715-836-7511 x174