1) Local consultants in Taiwan face challenges like corporate owners not emphasizing them and preferring international consultants. BMCA proposes new programs to address this. 2) The Boss-Up program trains sales and consultant teams to offer free and paid management knowledge programs to encourage SME owners to improve. Consultants provide long-term accompanying guidance. 3) The IAABA program proposes international branding assessment and achievement awards for corporations through testing, training, assessment, and awards to promote consultants worldwide. Headquarters would be in Italy with the secretariat in Taiwan.

1. Mikko Lin-BMCA/ICMCI 2013 Bangkok 1
Utilize the New Business Model
to Upgrade Consulting Innovation 2013-04-26
Presenter: Dr. Mikko Lin
Secretary General of BMCA
CMC, IMC Chinese Taipei/Taiwan
Associate Professor -
Strategic Management in Branding
Business Management Consultants Association
BMCA, ROC/Taiwan
BMCA

2. Mikko Lin-BMCA/ICMCI 2013 Bangkok 2
Current Status of Consultants in Taiwan
• Challenges
The current Consultants in Taiwan meet the following challenges:
- The Local Consultants not really be Emphasized by
the Corporate Owners in Taiwan at this moment .
( Some of corporate owners think that one time delicious meal
is enough to buy the problem-settling idea or even the strategy,
then, owner & corporate staffs are capable to deal with &
execute.)
however, it’s the different story to the BMCA

3. Mikko Lin-BMCA/ICMCI 2013 Bangkok 3
Current Status of Consultants in Taiwan
• Challenges
however, it’s totally the different story to the Worldwide
International Consultants.
(for example:
Corporate owners may pay 5-10 times consulting fees
if compares to the renowned international consulting
organization to the local consulting firm.)
BMCA

4. Mikko Lin-BMCA/ICMCI 2013 Bangkok 4
Utilize the New Business Model
to Upgrade Consulting Innovation
• As the economic situation seems not so optimistic
for the past 5 years , even now, the awkward economic
situation is still remain the same not changed.
1.Consultants getting more & more working for
the Mainland China markets in large sums of
Consulting Case Guidance & Activities.
Not only the Talent Brain- drain disappeared,
but also creating new Competitors from China
to compete against Taiwan’s Industry.
BMCA

5. Mikko Lin-BMCA/ICMCI 2013 Bangkok 5
Utilize the New Business Model
to Upgrade Consulting Innovation
2. The career life to Consultants full of Un-stability &
Un-certainty, it induces the Experienced Management
Experts dare not to act as the role of Consultant fully.
Corporate-working is still their major selection.
Only few persons entering the Consultant sector with
the mind-set of “Just Trying, then, Watch & See”
[Thinking]:
How to Breakthrough this “already-have-been-Existing”
situation is now falling to our shoulder – BMCA.
BMCA

6. Mikko Lin-BMCA/ICMCI 2013 Bangkok 6
BMCA-Business Management Consultants Association,
Chinese Taipei/Taiwan
BMCA
BMCA established sine 1987 for the 26th years,
acting as the Platform for Individual & Group Consultants.
Our Consultants is around 300 members,
but, only around 150 members more or less
still Active.
BMCA

7. Mikko Lin-BMCA/ICMCI 2013 Bangkok 7
Utilize the New Business Model
to Upgrade Consulting Innovation
• BMCA proposed a Boss-Up program end of 2012.
Mr. Neil Huang- current President/ BMCA
structures Boss-Up Concept & Philosophy.
Boss-Up Core Concept & Mission:
“Integrate Resources of Consultants & Management Tools
to assist Enterprises Up-Lifting Competitiveness. “
BMCA

8. Mikko Lin-BMCA/ICMCI 2013 Bangkok 8
Utilize the New Business Model
to Upgrade Consulting Innovation
• Mr. Charles Liu is also invited to assist
BMCA for Boss-Up program.
Mr. Charles Liu Ex-President/ BMCA
current Chairman of
Asia Pacific Hub, ICMCI.
BMCA

9. Mikko Lin-BMCA/ICMCI 2013 Bangkok 9
Utilize the New Business Model
to Upgrade Consulting Innovation
We are now training both Sales & Consultants teams for
Boss-Up program:
[ Sales Team ]:
Our Sales Team Invite Corporate Owners to attend
periodic Management Knowledge program, we offer
Free & Charge programs for their choice, we introduce
IT knowledge to encourage SMEs’ owners wiling to
Re-engineer & Improve their current situation ,
Make it Better for the Corporate Operation
in the coming future.
BMCA

10. Mikko Lin-BMCA/ICMCI 2013 Bangkok 10
Utilize the New Business Model
to Upgrade Consulting Innovation
[ Consultants Team ]:
Our individual Consultant working on
“Long-term Accompany- Consulting Guidance” basis.
Accompany-Consultant unnecessary to be the only one
Consultant, any further or complicated problems can be
served via Team-Consultants.
BMCA is the most suitable role-playing
NPO Consulting Organization to Conduct & Implement.
BMCA

11. Mikko Lin-BMCA/ICMCI 2013 Bangkok 11
Utilize the New Business Model
to Upgrade Consulting Innovation
The numbers of SMEs is around 1.28 mio firms in Taiwan.
Performing the Continuous Implementation with
Constructive Strategic Planning for Boss-Up Program,
we do believe that :
As the SMEs’ Corporate Owners getting more & more Confident
among BMCA & Member Consultants,
This is really create a Platform for local Consultants to role-play
& execute in Taiwan.
(but, Is it enough…………? An “ IAABA” program is now Proposed.)
BMCA

12. Mikko Lin-BMCA/ICMCI 2013 Bangkok 12
Utilize the New Business Model
to Upgrade Consulting Innovation
• IAABA
International Assessment & Achievement/Awards
of Branding Association.
I proposed IAABA program at ICMCI Orlando Conference in
2012 to 10 countries IMC members individually and received
their active Understanding & Responses.
BMCA

13. Mikko Lin-BMCA/ICMCI 2013 Bangkok 13
Utilize the New Business Model
to Upgrade Consulting Innovation
• The core procedure of IAABA is via 4 steps & process:
1.Corporates’ Branding Testing conducted by BMCA.
2.Strategic Training/Guidance for Branding Course Learning
& Consulting Guidance .
3.Qualification Assessment.
4. Qualification Achievement/Awards.
BMCA

14. Mikko Lin-BMCA/ICMCI 2013 Bangkok 14
Utilize the New Business Model
to Upgrade Consulting Innovation
• IAABA is now being perceived、 recognized & supported by our
Government.
All the Assessment Indicators will be discussed & designed
by the Management Experts from worldwide 10-12 countries.
The suggested name list countries we discussed in were:
Italy 、UK 、USA 、Denmark 、 Finland、Netherlands、
Australia 、 New Zealand 、South Africa 、Singapore…. etc.
The CMC, ICMCI is our welcome Priority Candidates
& Working Partners.
BMCA

15. Mikko Lin-BMCA/ICMCI 2013 Bangkok 15
Utilize the New Business Model
to Upgrade Consulting Innovation
Regarding the Courses/Certification , the following items are
recommended:
-Branding Management Course.
-Branding Consultant Course.
-Branding Assessment Course.
-International Strategic Management in Branding Course.
BMCA

16. Mikko Lin-BMCA/ICMCI 2013 Bangkok 16
Utilize the New Business Model
to Upgrade Consulting Innovation
• IAABA Headquarters is being deeply considered set-up
in Italy.
The term of office for the Chair will be considered as
the Standing & Long-term basis.
The place of Secretariat office is set-up in Taiwan.
BMCA

17. Mikko Lin-BMCA/ICMCI 2013 Bangkok 17
Utilize the New Business Model
to Upgrade Consulting Innovation
We expect all our efforts with Innovative Business Model
will conquer the various kinds of difficulties and provide
a Platform to initiate the new opportunities for the SMEs
as well as Consultants in Taiwan & worldwide International
markets.
BMCA

18. Mikko Lin-BMCA/ICMCI 2013 Bangkok 18
Utilize the New Business Model
to Upgrade Consulting Innovation
• Thank You for your Join
Management Knowledge Practice Sharing !
Presenter: Dr. Mikko Lin BMCA
IMC Chinese Taipei / Taiwan
BMCA