This document provides an agenda and overview for an introduction to business management class. It includes: - An introduction of the instructor and their experience. - A proposed structure for the class including introductions, an overview of the subject and syllabus, teaching methodology, and study resources. - Details on the syllabus content areas and their weightings, with strategic management and planning, HR management, and marketing management making up the most important exam areas.

1. Introduction
to
Business Management

2. Agenda
• Instructor’s introduction
• Students’ introduction
• Introduction to the subject
• ICAP syllabus grid
• Teaching methodology
• Study resources
• Comments

3. Instructor’s Introduction
Khawaja Mazhar Iftikhar
General Manager Projects
Qarshi Industries Ltd
Chief Project Officer – MF
Director – Beaconhouse National University
GM – Beaconhouse National University
Manager – PAC
Assistant Director Govt. of Pakistan
M. Lit, MBA (Mkt), 19 Years Experience of working with govt and
Pvt Orgs. 17 Years Experience of teaching Business Studies.

4. Student’s Introduction
• Name
• Training Firm
• Why students of Chartered Accountancy should
study business strategy ?
• What would you like to learn or take away from
BM coaching classes ?

5. Introduction to the Subject
• A difficult and challenging subject which covers cross
functional areas of business.
• Pass percentage over the years has been less than 15 %
• Question paper handled well by only those candidates
who have deeper understanding of course topics and can
relate them to real world setting
• Paper of 100 marks, essay and case study type questions
(15 min additional reading)
• 30 % past paper extrapolation, 70 % new questions

6. Business Management
Syllabus Content Area Weightage
1. Strategic Management & Planning
2. Corporate Social Responsibility &
Business Ethics
30
3. Human Resource Management
4. Management of the Working
Environment
30
5. Marketing Management
6. International Business
20
20
Total 100

7. Important Exam Areas (50 %)
• Strategic Management & Planning
• Planning, Implementation & Evaluation
• Environmental Analysis
• Resources & Competencies
• Stakeholders’ Analysis (CSR & Ethics)
• Strategic Choice including International
Business
• Strategic Implementation

8. Important Exam Areas (30 %)
• Human Resource Management
• Planning & Recruitment
• Personnel Selection
• Performance Appraisal
• Training & Development
• Conflict, Discipline & Motivation
• Safety, Health & Environment

9. Important Exam Areas (20 %)
• Marketing Management
• Marketing Information
• Marketing Strategy
• Products & Brans
• New Product Development

10. CFAP Additional Areas
• Role of Information Technology
• Risk Management
• Supply Chain Management

11. Teaching Methodology
• Review of ICAP exam questions
• Identification of critical exam related topics
• Preparing a list of questions on those topics
• Reading/studying exam specific material
• Briefing on topics by the instructor
• Topic related case studies
• Comments, discussions and Q & A session.

12. Study Resources
1. Strategic Management Concepts and Cases
- Fred R. David
2. Principles of Marketing
- Kotler Armstrong
3. Human Resource Management
- H. John Bernadrin
4. Management and Organizational behavior
- Laurie J. Mullins
5. PBP Study Text
6. Business Management Study Text- PAC

13. Comments