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Defrag Keynote Nov. 4, 2008

"Harnessing The Implicit Value Of The Social Graph". Looks at how the concept "social networks will be like air" will develop.

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Harnessing The Implicit Value  Of The Social Graph Charlene Li Altimeter Group November 4, 2008
A long, long, time ago… Google OpenSocial November 1, 2007 Facebook Connect May 9, 2008 MySpace Data Availability May 8, 2008 Google FriendConnect May 12, 2008 Facebook Platform May 24, 2007
Social networks will be like air
Agenda ,[object Object],[object Object],[object Object]
The rules are being agreed upon ,[object Object],[object Object]
Walled gardens are breaking down Facebook’s Julie Zhuo sharing Facebook Connect’s UI experiences at the  OpenID/Oauth UX Summit, October 20, 2008. Source: John McCrea.
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Defrag Keynote Nov. 4, 2008

  • 1. Harnessing The Implicit Value Of The Social Graph Charlene Li Altimeter Group November 4, 2008
  • 2. A long, long, time ago… Google OpenSocial November 1, 2007 Facebook Connect May 9, 2008 MySpace Data Availability May 8, 2008 Google FriendConnect May 12, 2008 Facebook Platform May 24, 2007
  • 3. Social networks will be like air
  • 4.
  • 5.
  • 6. Walled gardens are breaking down Facebook’s Julie Zhuo sharing Facebook Connect’s UI experiences at the OpenID/Oauth UX Summit, October 20, 2008. Source: John McCrea.
  • 7. 1. Universal identity – Open ID, email, mobile number, gamer tag
  • 8.
  • 9. 3. Activities and applications TheInsider.com allows users to bring in their Facebook friends Avoids building yet another siloed social network
  • 10. Obama campaign integrated Facebook Connect two weeks ago
  • 11.
  • 12.
  • 13.
  • 14. Communications can fill in the social graph
  • 15. Google already tracks who you email the most
  • 16. As “life devices”, mobile becomes the core of implicit data Web apps like Yahoo! OneConnect pull in social graph data Can tap into location and address book today In the future, will tap into call log, messaging, browsing, and calendar as well
  • 17.
  • 18.
  • 19. Organizing and sharing your photos Take a photo with your GPS and compass enabled camera (adds metadata to the photo) Face recognition software identifies people in your social graph (leverages existing social graph) Calendar shows I’m on vacation (provides context) Sends it to my mom’s photo frame (sets default permissions)
  • 20.
  • 21.
  • 22. GetGlue adds a social toolbar in Firefox around objects
  • 23. The same toolbar appears on IMDb
  • 24. The toolbar shows Chris’s comments from Wikipedia
  • 26. Semantic search alone doesn’t work well
  • 27. Search can improve with social context
  • 28.
  • 29.
  • 30. 2) Open up your data and mental firewalls But allow people and employees to create their own “personal” firewalls
  • 31. 3) Prepare for the demise of the org chart New forms of leadership will be needed
  • 32.
  • 33. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyright © 2008 Altimeter Group

Editor's Notes

  1. Social networks will be like air