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070726 Mobile Social Networking Stephen Johnston


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Presentation to Mobile Social Networking Conference, San Francisco by Stephen Johnston, 26 July 2007

Published in: Business, Technology
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070726 Mobile Social Networking Stephen Johnston

  1. 1. Mobile devices for social networking Social Networking Conference 26 July 2007 Stephen Johnston, Nokia Corporation [email_address]
  2. 2. Nokia is not just a phone company Lead and win in devices Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. 347m 900m 36% 50% 140m
  3. 4. We help people feel close to what matters to them.
  4. 5. Consumer demand for leading web services on the mobile Source: Strategy Analytics, July 2007
  5. 6. Operators are making deals <ul><li>Partnerships </li></ul><ul><li>In house development </li></ul><ul><li>Acquisitions </li></ul>
  6. 7. Services are becoming more mobile friendly <ul><li>-Modular </li></ul><ul><li>Media </li></ul><ul><li>Mobile </li></ul>
  7. 8. But many challenges remain <ul><ul><li>Fragmentation </li></ul></ul><ul><ul><li>UI </li></ul></ul><ul><ul><li>Biz models </li></ul></ul>
  8. 9. Device makers will play a key role <ul><li>Platform </li></ul><ul><li>Browser </li></ul><ul><li>Dynamic web & RSS </li></ul><ul><li>APIs </li></ul><ul><li>Partnerships </li></ul><ul><li>Widgets </li></ul><ul><li>Social gaming </li></ul><ul><li>Open source </li></ul>
  9. 10. <ul><ul><li>228 billion </li></ul></ul><ul><ul><li>667 million </li></ul></ul><ul><ul><li>17 billion </li></ul></ul><ul><ul><li>7% </li></ul></ul>
  10. 11. People prefer converged devices Source: Nokia, AP-AOL-Pew Research Center; Critical Path as cited by Ovum 78% 20-30% 67% 51% 36% 44%
  11. 12. 6 big ideas for the next generation of mobile social networking
  12. 13. VALUE VOLUME People I know People I don’t know 1) intimacy not irrelevance Contacts Book
  13. 14. 2) push not pull
  14. 15. 3) filters PEOPLE PLACE TIME Blogs, RSS Contacts Maps
  15. 16. 4) 3D (or 4D, 5D) not 2D 1&2D Today’s web 3D Location, context 4D Virtual worlds 5D Time
  16. 17. 5) marketing not advertising Brands Traditional media Advertising
  17. 18. 6) P2P = pocket – to – pocket Mobile web server
  18. 19. Summary ideas <ul><li>Intimacy not irrelevance </li></ul><ul><li>Push not pull </li></ul><ul><li>Filters </li></ul><ul><li>3D not 2D </li></ul><ul><li>Marketing not advertising </li></ul><ul><li>Pocket to pocket </li></ul>
  19. 20. Thanks Beta Labs: [email_address] Blog: