Desperately Seeking Status: Political, Social and Cultural Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
1
Desperately Seeking Status :
Political, Social and Cultural Attributes of
China’s Rising Middle Class
Wang Xin
Baylor University
Abstract: The emerging middle class represents China’s economic and social
elite. This study examines its political, social, and cultural attributes. The middle
class has not shown a strong predisposition to be a driving force in leading
political and social changes, but is more concerned about social and economic
status. The research also shows that there is a lack of a vibrant civic life and
associational life among the middle class citizens. Because of its increasing
purchasing power, the middle-class is reshaping China’s urban consumer and
popular culture. It asserts its economic and social status by conspicuous
consumption in purchases of housing, home furnishing, art, and leisurely
activities.
Keywords: China, Middle Class
The author wishes to acknowledge support for the surveys provided by the
University Research Committee and the Young Investigators Research Program
at Baylor University. The author wants to thank Anne Schultz for suggesting the
title for the article and Candi Cann for sharing her suggestions for the article.
Desperately Seeking Status: Political, Social and Cultural Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
2
提升地位:中国新兴中产阶层的政治、社会及文化特征
王欣
美国贝勒大学
摘要:中国新兴的中产阶层代表着中国经济与社会的精英。这篇文
章试图探讨这一阶层的政治,社会和文化方面的特征。在政治层
面,他们对其既得的利益更加关注,而对于是否成为推动社会与政
治变革的力量很默然。在社会生活层面,研究显示中产阶层缺乏丰
富的公共社区及社团生活。在文化层面,中产阶层通过其不断增长
的购买力正在改变中国的消费文化和大众文化的固有模式。他们通
过购房、装修、收藏、穿着及休闲等炫耀性消费活动来显示其独特
的品味和提升其社会地位。
关键词:中国,中产阶层
Desperately Seeking Status: Political, Social and Cultural Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
3
Introduction
China’s emerging middle class, which has been created as the result
of the recent economic reform and the restructuring of the labor market,
has drawn both academic and journalistic interests from scholars in both
China and overseas.1 Scholarly studies have been primarily concerned
about the question whether or not China’s middle class will become a
catalyst for political democratization and social transformation in China.2
However, what remains unclear are the political, social, and cultural
values, views and behavioral attributes that China’s middle class
possesses. Social, political, and cultural attributes are important variables
and may reflect certain common values among the rising middle class in
China. These attributes and values may hold the middle class together and
eventually form the collective class identity. Therefore, it is crucial to
1 Christopher Buckley, “How a Revolution Becomes a.
Desperately Seeking Status Political, Social and Cultural Att.docx
1. Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
1
Desperately Seeking Status :
Political, Social and Cultural Attributes of
China’s Rising Middle Class
Wang Xin
Baylor University
Abstract: The emerging middle class represents China’s
economic and social
elite. This study examines its political, social, and cultural
attributes. The middle
class has not shown a strong predisposition to be a driving force
in leading
political and social changes, but is more concerned about social
and economic
status. The research also shows that there is a lack of a vibrant
civic life and
2. associational life among the middle class citizens. Because of
its increasing
purchasing power, the middle-class is reshaping China’s urban
consumer and
popular culture. It asserts its economic and social status by
conspicuous
consumption in purchases of housing, home furnishing, art, and
leisurely
activities.
Keywords: China, Middle Class
The author wishes to acknowledge support for the surveys
provided by the
University Research Committee and the Young Investigators
Research Program
at Baylor University. The author wants to thank Anne Schultz
for suggesting the
title for the article and Candi Cann for sharing her suggestions
for the article.
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
4. Introduction
China’s emerging middle class, which has been created as the
result
of the recent economic reform and the restructuring of the labor
market,
has drawn both academic and journalistic interests from
scholars in both
China and overseas.1 Scholarly studies have been primarily
concerned
about the question whether or not China’s middle class will
become a
catalyst for political democratization and social transformation
in China.2
However, what remains unclear are the political, social, and
cultural
values, views and behavioral attributes that China’s middle
class
possesses. Social, political, and cultural attributes are important
variables
and may reflect certain common values among the rising middle
class in
China. These attributes and values may hold the middle class
together and
5. eventually form the collective class identity. Therefore, it is
crucial to
1 Christopher Buckley, “How a Revolution Becomes a Dinner
Party: Stratification,
Mobility and the New Riches in Urban China”, in Michael
Pinches (ed.), Culture
and Privilege in Capitalist Asia (London: Routledge, 1999),
208-29; David S. G.
Goodman, “The New Middle Class”, in Merle Goldman and
Roderick MacFarquhar
(eds.), The Paradox of China’s Post-Mao Reforms (Cambridge,
Mass: Harvard
University Press, 1999), 241-61; Lu Xueyi, ed., Research
Report on the Social Strata
in Contemporary China [in Chinese] (Beijing, China: Social
Science Documentation
Publishing House, 2002); Li Chunling, “Middle Stratum: The
Group of the Chinese
Society Needs Attention”, in Zai Ruxin (ed.), 2004: The
Analysis and Forecast of
the Condition of the Chinese Society [in Chinese] (Beijing,
China: Social Science
Documentation Publishing House, 2004).
2 Cheng Li, ed., China’s Emerging Middle Class, (Washington,
6. D.C.: Brookings
Institution Press, 2010).
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
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examine socio-political-cultural attributes and behavioral
patterns of the
middle class.
This article intends to explore the characteristics of China’s
rising
middle class in three dimensions: its political views, social
capital and
cultural behaviors. The central goal of the study is to
understand the
political, social, and cultural attributes of China's rising middle
class as
the middle class may play a vital role (or perhaps the most
important
catalyst) in China's democratization and cultural transformation.
7. Following this broad line of inquiry, this article intends to
answer the
following questions: what political and social concerns does
the middle
class have? How does the middle class participate in political
and civic
activities ? How do the middle-class individuals and families
socialize? What social activities are they engaged in? What
type of
civic life do they have? How the middle class, as urban
consumers, use
consumption to differentiate itself from other classes and
develop a class
awareness associated with its tastes and lifestyles? How does
China’s
middle class assert its status through symbols, styles, and
conspicuous
consumption? And is there a middlebrow culture forming
among
middle class?
Defining the Middle Class
Conventionally, the middle class is defined based on its
economic
8. capital (income, business ownership, occupations, and property
ownership) and its social capital (education, and social and
political
network). Though divergent opinions exist on how to define and
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
5
distinguish China’s middle class from the rest of the society,
Chinese
scholars agree that occupation is a primary factor as it has
already
reflected income levels and social-economic status and,
therefore, can be
used as the main denominator to identify the middle class.3
What is noted
is that China’s new middle class represents a wide range of
professions. It
primarily includes intermediate-level business professionals,
mid-level
managers, and private business owners. Business professionals,
9. also
known as the so-called “white collars,” are office workers of
businesses
and enterprises in China. They often have a high level of
education,
professional training, and living standard. China’s middle class
also
includes a public servant stratum, which consists of government
3 A study by the Chinese Academy of Social Science (CASS) in
2001 used occupation
as the primary indicator to define Chinese middle-income
stratum. The estimate
number of middle-class households in China was 80 million.
The CASS report
adopted the term zhongchan jieji, which means “the middle
property stratum,” to
deemphasize the income and the ownership of private assets and
properties but use
the occupational characteristics as the criteria for the new social
class. Some scholars
define the middle class as the socio-economic group with annual
household earnings
of 30,000 RMB ($3,600) (see Yang Yiyong ed., Equality and
10. Efficiency: The Issue
of Distribution of Income in Contemporary China [in Chinese],
(Beijing: Today’s
China Publishing House, 1997). China’s National Bureau of
Statistics posits the
annual income of middle-income households in a range from
60,000 RMB
(US$7,500) to 500,000 RMB (US$62,000) in its 2005 report
(People’s Daily,
China’s Middle Class Defined by Income [in Chinese], January
20, 2005). Li
Chunling used multiple factors to define the middle class: the
middle class would be
15.9 percent of the whole population when using professions
and occupations, 24.6
percent when using income, 35 percent when using
consumption, 46.8 percent when
using self-identification (subjective cognition). (In “The
Composition and Proportion
of the Present Chinese Middle Class,” Chinese Journal of
Population Science, no. 6,
2003, Beijing).
11. Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
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employees, who exert a strong influence in public and social
sectors as
the result of the administrative reform in Chinese government
system.
Some government cadres have transferred from administrative
positions
to managerial positions in business sector. They are referred as
the “quasi
middle class” due to their employment status and social ties
with the state
and the ruling party.4 Some of them are senior managerial staff
of
state-owned enterprises (SOE) who gained income and control
over state
properties and production materials as the result of the
privatization of
state enterprises. They are often regarded as “red capitalists”
and are
shareholders of transformed state enterprises. 5 Meanwhile, a
12. wide
spectrum of professions has emerged in the transition towards a
market-oriented economy. New professionals with knowledge in
special
areas, such as certified public accountants, lawyers, biotech and
IT
engineers, judicial workers, and medical staff, are regarded as
the typical
middle class. They have a stable income, a high-level education
and
professional training, and promising career prospect. In
addition, China’s
intellectuals, including university professors, writers, and
artists, are
recognized as the middle class. 6 In the post-Mao reform era,
the
intellectual group has gained political recognition and social
prestige as
well as financial privileges.
4 Li Qiang, “Market Transition and the Generation’s Alteration
of China’s Middle
Class,” Strategy and Management, no. 3, 1999.
5 Bruce Dickson, Red Capitalists in China: The Party, Private
13. Entrepreneurs, and
Prospects for Political Change (Cambridge, UK: Cambridge
University Press,
2003).
6 Zhou Xiaohong, ed. , Survey of the Chinese Middle Class
(page 6, 16, 227), Social
Sciences Academic Press, Beijing, China. 2005.
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
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Different from lower-income strata, which include rural
residents,
the urban working class, and laid-off laborers, China’s middle
class
possesses a relatively high level of education, professional
skills and a
relatively stable and high income. Chinese Academy of Social
Sciences
(CASS) research shows in its study that about 73 percent of the
respondents have a postsecondary-level education or above,
14. which gives
this group an advantage in acquiring other social, economic,
cultural and
political capital.7 Middle class professionals can also be
categorized into
two groups according to their professions: “corporate
professionals,”
who are salaried employees working for foreign businesses and
enterprises, and “service professionals,” who are salaried
employees in
such occupations as teachers and college professors,
intellectuals,
lawyers, journalists, state administrators, cultural workers and
located in
the state and non-profit sectors. 8 “Corporate professionals”
include
managers, engineers, architects, accountants, and IT
professionals, who
are employed by corporations.
7 Lu Xueyi (ed.), Research Report on the Social Mobility in
Contemporary China [in
Chinese] (Beijing, China: Social Science Documentation
Publishing House, 2004).
15. 8 This concept is discussed by Alvin Y. So, “Western
Sociological Theories and Hong
Kong’s New Middle Class,” in Discovery of the Middle Classes
in East Asia,
Hsin-Huang Michael Hsiao, ed., (Taipei: Institute of Ethnology,
Academia Sinica,
1993), 219-245.
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
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Research Design
Questions for this research were drawn from survey works on
social
capital. 9 Research questions are categories into three
subsections:
political views, social activities, and cultural activities. The
study used a
random stratified sampling, which was devised by the
University of
Michigan’s Survey Research Center (SRC). This procedure was
16. modified
to apply for this research purpose and Chinese context by using
profession and household income as criteria to recognize
samples. The
sample population for this study was stratified according to
professions.
The research identified five districts for random sampling in
Beijing,
including Haidian, Chaoyang, Dongcheng, Xicheng, and
Chongwen.
Interviewers would go to residential communities in the five
districts to
get samples. The population was stratified according to
different
“middle-income” occupations. Stratified sampling ensures
adequate
representation of each subgroup by profession.
Interviewers were graduate students of social sciences from
Renmin
University and were trained with surveying techniques for the
project.
9 A survey instrument was devised and modified based on three
commonly used
17. questionnaires, Inglehart’s the World Values Survey, Almond
and Verba’s Civic
Culture Survey, and the World Bank’s Social Capital Survey. A
total of forty
questions were drawn from these survey works on social values.
The survey was
translated into Chinese and tested out in a pilot study for its
clarity, and accuracy.
The interviewers, primarily graduate students in social sciences
from two
universities, conducted face-to-face interviews with each
subject individually. Each
interview followed through structured questions of the
instrument in length from
twenty to twenty-five minutes.
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
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Individual cases for in-depth interviews were selected from the
sample
18. population on the basis that they would provide information-
rich cases.
Contact was made to get permission for an intensive interview.
Each of
intensive interviews was recorded on audiotape and extensive
notes were
taken. A structured questionnaire was used to conduct the
individual
interview.
A total of 216 surveys were collected from households in
residential
communities in Beijing in Summer, 2005, and focused
individual
interviews were conducted in Summer, 2006. The sample size
was small
due to the experimental character of the undertaking and
considerations
of cost of a large-scale national probability sample. Beijing
estimates to
have about 20 to 25 percent middle class of its population and
represents
the rapid economic and social development seen in the last three
decades.
19. Though the level of wealth and income is relatively higher than
that of
interior cities, findings of a recent study show that regional
inequality in
personal disposable income of urban household fell sharply
from 1995 to
2002.10 The average annual income per capita in 2006 is 17,653
RMB
(US$2,053) in Beijing, which is higher than the national
average annual
income per capita 11,663 RMB (US$1505).11 The average size
of the
household is three people. The 216 samples meet the income
criterion,
which identifies the middle-income stratum as households with
an annual
income ranging from 60,000 RMB (US$7,250) to 500,000 RMB
10 Azizur R. Khan and Carl Riskin, “China’s Household Income
and Its Distribution,
1995 and 2002,” The China Quarterly, 183 (2005): 356-384.
11 Data from the National Bureau of Statistics:
http://www.stats.gov.cn/english/
statisticaldata/Quarterlydata/.
20. Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
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(US$62,000) (See Table 1). Using the annual income as a
criterion is
consistent with the categorization of the China’s National
Bureau of
Statistics and the Social Science Academy’s survey projects.
The sample
reflects a diverse range of professions defined as middle-income
occupations, including university professors, business
administrators,
government office workers, small business owners, engineers
and
scientists, and “white-collar” business professionals (See Table
2).
Table 1. Sample Classification by Average Annual Household
Income
Annual Household Income
Percentage of
21. Samples
60,000 and 80,000 RMB (US$7,250 to 10,000) 46
80,001 and 120,000 RMB (US$10,000 to 15,000) 38
120,001 and 200,000 RMB (US$15,000 to 25,000) 10
Above 200,000 RMB (US$25,000) 6
Table 2. Sample Representation by Profession
Occupations Percent
Civil servants 10.6
University Professors 10.2
School Teachers 3.7
Researchers 4.2
Technology and Computer Engineers 8.3
Business professionals
(foreign/state-owned/private enterprises)
38.9
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
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22. 11
Administrators and Managers 4.2
Medical professionals 5.1
Legal Professionals 2.3
Small business owners 6.9
Independent freelancers (writers, actors, etc.) 5.6
Total Percentage 100.0
Political Orientation: Forerunners or Slowpokes?
The key question of the research is concerned about the
political
orientation of the middle class—whether the emergence and
growth of
the middle class leads to a higher probability of a transition to
democracy.
The traditional view of political sociology holds that economic
development leads to political democratization and
industrialization,
urbanization-accompanied by the concentration of population
and
development of mass communications media helping the spread
of
23. information, and an elevation of education level and growth of
the middle
class─all of which contribute to the emergence of democracy.12
Lipset
argues that the emergence of an educated and self-assured
middle class is
an important precondition of the transition to democracy and it
often acts
as the change agent of society. In his view, the middle class has
democratic political attitudes that are attained through
education because
middle-class occupations require an educated population.
12 Seymour M. Lipset, “Some Social Requisites of Democracy:
Economic
Development and Political Legitimacy,” American Political
Science Review 53
(1959): 69-105.
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
24. 12
The East Asian economic experience suggests that the middle
class
play an important role in democratization.13 The
democratization trend in
East Asia during the 1970s and 1980s suggests that the rapid
growth of
middle classes has led to the rise of social movements
concerned with the
environmental degradation, labor exploitation, and government
corruption. These rising civic participations in social and
political
activities of the middle-class population validate the argument
that civic
attitudes and values of the middle class are important conditions
that
make democracy possible. The middle class is at the nexus of
the
relationship between economic success and the authoritarian
regime. It
has shown a duality in its relationship with the state in the
transition to
industrialization and democracy. On one hand, the middle class
25. has
clashes with the state as the state often uses power and
authority to
legitimize itself. On the other hand, the middle class depends on
the state
to use the state’s power and authority to stabilize the society in
order to
achieve its own needs and preserve its own benefits. The middle
class has
become calculative and the slowpokes when facing political
changes
towards democracy.
Recent studies of China’s middle class, though limited in
number,
have provided insights into the political outlook of this newly
formed
stratum. Tsai’s research on private entrepreneurs, a small group
of the
13 Hagen Koo, “Middle Classes, Democratization, and Class
Formation: The Case of
South Korea,” Theory and Society 20, no. 4 (1991): 485-509;
John Girling,
Interpreting Development: Capitalism, Democracy, and the
26. Middle Class in
Thailand (Cornell University South East Asia Publications,
1996); Hsin-huang
Hsiao, Discovery of the Middle Classes in East Asia (Institute
of Ethnology,
Academia Sinica, Taiwan, 1993).
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
13
middle class, finds that most entrepreneurs feel that the system
generally
works for them and are they not opting for democracy.14 Her
research
shows that entrepreneurs are occupied with work and are
concerned about
their businesses, child’s education, and going abroad to live.
Chen and
Dickson’s survey of entrepreneurs and private business people
in five
coastal provinces concur that entrepreneurs favor some basic
27. political
reforms but not support any systemic political change or any
radical
move toward democratization.15 Chen and Lu’s recent study on
attitudes
of the middle class towards democratization reveals that the
middle class
is less in favor of the democratic values and institutions due to
its close
and dependent relationship with the incumbent party-state as
well as its
satisfaction with its own social and economic conditions under
the current
regime.16
Instead of directly addressing the question whether the middle
class
will lead any political transition or not, this research takes a
comprehensive approach to acquiring multidimensional data
about the
class rather than just their political views on democratic
institutions and
rights. This includes political awareness, political participation,
and
28. channels of political communication.
14 Kellee S. Tsai, Capitalism Without Democracy: The Private
Sector in Contemporary
China (Ithaca, N.Y.: Cornell University Press, 2007).
15 Jie Chen and Bruce Dickson, Allies of the State: Private
Entrepreneurs and
Democratic Change in China, (Cambridge, MA: Harvard
University Press, 2010).
16 Jie Chen and Chunlong Lu, “Democratization and the Middle
Class in China: The
Middle Class's Attitudes toward Democracy,” Political Research
Quarterly 64(2010)
705-719.
Desperately Seeking Status: Political, Social and Cultural
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Political and civic awareness measures the degree of attention
given
to political affairs. It is an important factor to indicate how
actively the
29. survey population participates in political and civic life and
activities, and
how well it is aware of political and social affairs. Many
political
scientists agree that political awareness indicates a sense of
obligation to
participate in political and civic activities as well as a sense of
competence to participate.17 The data from this research show a
high
percentage of respondents followed public and political affairs
(See Table
3). When asked about how interested they are in public and
social affairs,
about 27 percent of the respondents described themselves as
being
interested in politics and public affairs (See Table 4). An
overwhelming
majority of respondents said they were “somewhat interested.”
One
interpretation of such a strong interest in social and public
affairs is to
attribute this behavioral pattern to educational levels. Public
awareness is
closely related to the level of educational attainment and socio-
30. economic
position. 18 This group has a relatively high level of
educational
attainment: 94 percent of respondents have college degrees,
compared to
the average 4.9 percent of the country. When asked about why
the
middle-income individuals do not feel interested in public and
governmental affairs, 38 percent responded that they were more
concerned about their own personal development and wellbeing
(See
Table 5).
17 Gabriel A. Almond and Sidney Verba.
18 Ibid.
Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
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15
Table 3. Frequency of Following Accounts of Public and
Political
31. Affairs
Frequency Percent
Regularly 42
From time to time 50
Not often 8
Never 0
Total percentage 100
The Actual Question: “Do you follow the accounts of public
and
political affairs? Would you say you follow them regularly,
from time
to time, not often, or never?”
Table 4. Self-perception of Political Interest
Political Interest Levels Percent
Very interested and concerned about 27
Somewhat interested and concerned 68
Not concerned at all 4
Don’t know 1
Total percentage 100
32. The Actual Question: “Are you interested in politics and public
affairs?
Would you say you are very interested, somewhat interested,
not
interested, or don’t know?”
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
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Table 5. Reasons not to feel interested in Political and Public
Affairs
Reasons Percent
Political affairs are too complicated to be concerned. 31
More concerned about personal development and
well-being
38
It will not make any difference 24
Others 7
Total Percentage 100
33. Another dimension of the political life of the middle class is
reflected through the political communication. China’s middle
class turns
to mass media for political issues and news. Newspapers and
TV and
radio are still the two predominant sources to acquire
information on
political and public affairs (See Table 6). The analysis of
variance
examines the variability in the sample in order to determine
whether the
population means are equal or not (See Table 7). The result of
the
analysis shows that age and education are two strong factors
affecting the
frequent usage of the Internet as an information source of
political and
public issues. Respondents over 50 years old tend to use the
Internet
much less frequently than the younger age groups, especially
the age
group of 30 to 39. The Internet is becoming an important
information
34. source of political and public issues, especially among the
younger age
groups of 25 to 40. Respondents with higher education levels
tend to use
it much more frequently than those without college education.
In terms of
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
17
other mass media, the research shows that respondents with
relatively
lower income levels tend to depend on TV and radio to acquire
political
information more than those with higher income levels.
Respondents over
50 years old tend to use newspaper more frequently than the
younger age
groups of the respondents.
China’s middle class depends on mass media not only for
political
35. information, but also for political communication. The result of
this
research shows when asked which approach is the most
effective way to
influence politics and public policy-making, more than half of
the
respondents think writing and speaking to mass news media will
be the
most effective way to influence the public and government
policy-making, public demonstration is rated as the least
effective
approach to influencing politics and public policy-making (See
Table 8).
The middle class tends to depend on mass media to participate
in political
communication and often turns to the press to voice their
concerns and
opinions.
Table 6. Frequency of Exposure to Mass Media
Frequency Newspaper TV and Radio Internet
Almost everyday 48 56 36
3-4 times weekly 35 37 16
36. From time to time 16 7 32
Not often 1 0 10
Never 0 0 6
The Actual Question: “How often do you read newspaper,
watch news
on TV, listen to news on radio, read news on the Internet?
Would you
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say you do it almost everyday, three to four times weekly, from
time to
time, not often, or never?”
Table 7. Frequency of Political Communication and Exposure
to
Mass Media
by Age, Gender, Education, and Income
37. Table 8. What are the Most Effective and the Least Effective
Approaches to Influencing Politics and Government
Policymaking?
To influence politics and
government
Percentage feel the
approach is the
most effective
Percentage feel
the approach is
the least effective
Contact personal friends and
relatives in government
4 28
Write Letters to Government 8 20
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38. 19
officials
Organize friends and relatives 7 7
Work through the party 16 6
Through the press and mass
media
53 10
Demonstration 9 28
Public vote 3 1
Total (n = 216) 100.0 100.0
The middle class tends to engage in a digital form rather than
the
traditional form of political participation. A popular form of
online
political and public communication is blogging. Citizens turn to
the
blogosphere to communicate and express their interests and
concerns.
Though the Internet is heavily censored by the state, there is
perceived
safety and freedom among online users. Blogging “boke” and
39. microblogging “weibo” are rising and thriving in China among
Internet
users. Microblog users have reached 195 million. Chinese
online portals,
such as sina.com, sohu.com, netease.com, provide online
blogging space
for Internet users. Even the state-own newspaper People’s Daily
maintains a popular blogging space. The users feel the Internet
as an open
and a free venue for political participation and discussion,
especially for
the well-educated middle class, who has shown a clear
advantage in
accessing and using the Internet for acquiring and sharing
information
(See Table 8). In the country where no private and independent
columnists are allowed to publish on official press, blogosphere
provides
a platform for user-generated content of conversations and
engagement to
Desperately Seeking Status: Political, Social and Cultural
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express opinions on public and social issues, including views on
governmental affairs and politics. Studies about blogging
behavior about
Chinese Internet users, especially about their political
communication on
blogs, are still lacking. Given that Internet use will diffuse
much further
and that today’s youth will continue its use in the future,
cyberspace will
be likely an effective channel of public and political
communication for
the growing middle class. In addition, it is worth nothing the
Internet as a
new medium for information and news has taken readers and
viewers
away from traditional media. There is a growing tendency of an
over-reliance on the Internet as a primary information source,
especially
among the younger generations of the middle class.
41. Table 9. How Often Do You Post and Read Political Opinions
or
Comments on the Internet?
Frequency
Percentage of Posting
Online Political Opinions
Percentage of Reading
Online Political
Comments
Often 11 39
Sometimes 28 52
Never 61 9
Total (n = 216) 100.0 100.0
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42. The result of this survey concurs with other scholars’
observation
about the Internet use in political participation and public
sphere.19 The
Internet facilitates civil society activities by offering new
possibilities for
citizen participation. In addition, the Internet provides the
necessary
social basis for communication and interaction. Political
writings on the
Internet often express political, economic, and cultural views,
promote
nationalism, and mobilize public participation in political and
social
protests. Some scholars argue that the Internet will be “a key
pillar of
China’s slower, evolutionary path toward increased
pluralization and
possible even nascent democratization.”20
In addition, online social networking sites enable Chinese
professionals to post, share and update their personal
information, and to
socialize in virtual communities. Users often build social
networks based
43. on their professional interest as well as political interests. These
sites have
various theme boards, ranging from politics, social issues and
volunteer
opportunities to arts, history, and literature. The popularity of
these sites
shows a burgeoning online civil society is emerging.21 Online
social
19 Guobin Yang argues that through the use of bulletin boards
and forums Chinese
Internet users are “engaged in the discursive construction of an
online public
sphere … in a new type of political action, critical public
debate.” In Guobin Yang,
“The Internet and Civil Society in China: A Preliminary
Assessment,” Journal of
Contemporary China 12, no. 36 (2003): 453 - 475.
20 Michael S. Chase and James C. Mulvenon, You’ve Got
Dissent! Chinese Dissent Use
of the Internet and Beijing’s Counter-Strategies (Santa Monica:
RAND, 2002), p.
90.
21 Michel Hockx, “Virtual Chinese Literature: A Comparative
Study of Online Poetry
44. Communities.” The China Quarterly, no. 183 (Sept. 2005): 670-
691; Guobin Yang,
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networking users have increased from 1.1 million in 1999 to
229 million
in 2010.22
Over-reliance on cyberspace in political communication may
have
weakened the development of civil society. Though civil society
has been
emerging and burgeoning on blogosphere, the majority of the
virtual civil
societies are loosely organized and structured. Some social
networking
sites function as virtual social groups or associations which suit
the
lifestyle and social needs of the middle class. Though the
Internet has
45. shaped and expanded social networks, facilitated socializing
activities,
and created new associational virtual communities, less than 16
percent of
respondents of this survey expressed that they had participated
activities
organized by local communities in the last three years. Is the
middle-class
life in the gated communities segregated from the larger
society? Is
middle class complacent with its living conditions and styles?
These
questions remain to be answered. Therefore, this research is
also
concerned with social network and social activities in which the
middle
class is engaged.
Social Capital and Networks: Commonweal or Self
Well-being?
Both Pierre Bourdieu and Robert Putnam have discussed the
notion
of social capital. Bourdieu defines social capital to be “the
aggregate of
46. “Environmental NGOs and Institutional Dynamics in China,”
The China Quarterly,
no. 181 (2005): 46-66.
22 CNNIC Internet Development Report.
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23
the actual or potential resources which are linked to possession
of a
durable network of more or less institutionalized relationships
of mutual
acquaintance and recognition—or in other words, to
membership of a
group—which provides each of its members with the backing of
the
collectively-owned capital, a ‘credential’ which entitles them to
credit, in
the various senses of the word.”23 In Bourdieu’s view, “the
volume of the
47. social capital possessed by a given agent … depends on the size
of the
network of connections he can effectively mobilize and on the
volume of
the capital (economic, cultural or symbolic) possessed in his
own right by
each of those to whom he is connected.”24 Like all other forms
of capital,
social capital is a resource in social networks, which can be
mobilized
and utilized by individuals for their own ends. Bourdieu’s
concept of
social capital is connected with class position and social status.
His theory
assumes that the more social networks, the more social capital
one has
and the more social returns one gets. Individuals depend on
their own
social networks to achieve their social and economic goals.
Different
from Bourdieu, Robert Putnam defines social capital as the
level of civic
engagement.25 Putnam’s concept includes three components:
norms of
48. reciprocity, social networks and voluntary associations, and
generalized
23 Bourdieu, Pierre, “The Forms of Capital,” in A. Halsey, H.
Lauder, P. Brown & A.
Stuart Wells (Eds.) Education: Culture, Economy and Society
(Oxford: Oxford
University Press, 1997), p.51.
24 Ibid.
25 Robert Putnam, “The prosperous community: social capital
and public life,”
American Prospect, vol. 13, (1993): pp. 35 - 42; Robert Putnam,
Bowling Alone: The
collapse and Revival of American Community, (New York:
Simon & Schuster,
2000).
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trust. Putnam's idea of social capital deals with collective
values and
49. societal integration at a community level. Putnam explains that
members
of associations are much more likely than nonmembers to
participate in
politics and civic activities, to spend time with neighbors, and
to express
social concerns.
The notion of social capital raises the question about the social
life
of China’s middle class. How do the middle-class individuals
and
families socialize? What social activities are they engaged in?
What
type of civic life do they have? And more importantly, will
civil society
emerge within the class? This research reveals that the social
issues the
middle class is concerned about are the ones immediately
related to their
lives rather than the ones outside their own narrow world. As
the majority
of middle class individuals are business professionals and office
workers,
their social concerns are bound closely to their jobs and
50. salaries. They
also show a strong inclination for more individual or self-
enrichment
activities, such as travel, job training and education, sports, and
cultural
activities, than community-oriented or associational social
activities.
Their social activities represent the newly acquired social status
and
lifestyles of the middle class. It is also noted in the research
that religious
and charitable activities are the least favorite social activities of
the
middle class. Only a small number of the middle class has
participated in
political activities (See Table 10).
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Table 10. Social Activities and Interests
51. Social activities Percent
Community- or
group-oriented
social
Activities
Political activities and Discussions 12
Activities by labor unions, professional
associations
16
Neighborhood and community activities 6
Charitable activity 1
Activities of Religious groups 1
Self-enrichment
activities
Sports activities 12
Cultural activities 13
Continuing education and training 20
Travel 20
52. Total (Number of respondents: 216) 100
The Original Question: “Aside from your work and your
family, what
are the activities that interest you most, that you spend your
free time
on?”
Civic sociability shows how the middle class is drawn into civic
associations and communal affairs. This research shows that
there is a
lack of community and associational life among the middle
class.
Associational life organized by professional associations is
limited.
Middle-class citizens rarely join any professional associations
or
societies. This is especially true for small business owners,
entrepreneurs,
and foreign business employees since most of them do not live
in a
residential community provided by the working unit. University
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professors, government cadres, and state-owned enterprise
employees
have more opportunities to participate in social recreational
activities
organized by their working units. For the majority of the
Chinese middle
class, socializing takes place at homes and public places, such
as
restaurants, tea houses, and karaoke bars. Social connectedness
involves
informal settings. The purpose of socializing is to strengthen
and renew
friendships. Popular and common social activities include
classmate
reunions, co-workers dinner gatherings, and social activities
organized by
working places. Evidently, the middle class places its career and
professional life at the center of its social life. The working
place plays an
important role in the social life of the middle class, with its
54. social capital
and social network developed around workplace. Outside the
workplace
and professional life, the middle class maintains a closely-knit
circle of
friends from their education and known at work.
During the Mao era and post-Mao era, Chinese lives were
organized
around the danwei system, state-owned and organized
workplace units.26
However, as work unit-funded “welfare housing” is replaced by
private
housing, urban living space has become stratified into upscale
“garden,”
mid-range neighborhoods, and low-income “salary
communities.” 27
Zhang Li argues that class becomes “spatialized” as individual’s
social
positions and status are increasingly correlated with where they
live. She
26 A detailed description of the evolving nature of danwei can
be found in Xiaobo Lu
and Elizabeth Perry (eds.), Danwei: The Changing Chinese
55. Workplace in Historical
and Comparative Perspective, (New York: M. E. Sharpe, 1997).
27 Li Zhang, In Search of Paradise: Middle-Class Living in a
Chinese Metropolis,
(Ithaca: Cornell University Press, 2010).
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also finds that families spend more time in their individual
households
and interact less in public areas.
On the contrary, to many middle-class families, socializing with
friends who do not live in the same neighborhood appears to be
a popular
pattern, a trend that may reflect the strong workplace-based and
education-based social connections. It is common for middle-
class
citizens to establish a wide social network with their classmates
and
56. co-workers from their education and employment. The life of
middle-class households centers on the single child. Their
friends in the
community are made largely through their child’s activities,
education
and schooling.
The dichotomy between self-interest and civic interests
indicates the
motivation of self-interest or public good. Interest in public
issues and
devotion to public goods are the key signs of civic participation
and
engagement. Citizens in a civic community regard the public
sphere as a
more important aspect than pursuing personal good. The core
meaning of
civic virtue closely relates to a recognition and pursuit of the
public good
at the expense of all purely individual and private goals. The
research
shows that China’s newly emerged middle-income individuals,
however,
are more interested in seeking ways of enriching their personal
lives
57. rather than the public good. Their life style requires them to be
more
concerned with their living conditions, qualities, and personal
well-being.
Their economic interests precede its political interests. They
have not
shown a strong predisposition to be the driving force to lead
political and
social changes.
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Tastes, Symbols and Life Styles: Consumer Culture
and Cultured Consumers
Sociologists have argued that consumption practices and
choices can
be associated with social and economic status. In his seminal
book The
Theory of the Leisure Class: An Economic Study of
Institutions, the
58. Norwegian-American economist and sociologist Thorstein
Veblen first
introduced the concept of conspicuous consumption.28 Veblen
defined
conspicuous consumption as the way of spending money on
consumption
in order to display their wealth to other members of society.29
He argued
that people emulate the more respected members of their group
in order
to gain more status. People pursue and assert their social status
through
conspicuous consumption. Contemporary sociologist Pierre
Bourdieu
argued that all taste is acquired and taste is based on social
class. He
explained that “taste classifies, and it classifies the classifier.
Cultural
subjects, classified by their classifications, distinguish
themselves by the
distinctions they make, between the beautiful and the ugly, the
distinguished and the vulgar, in which their position in the
objective
59. classifications is expressed or betrayed.”30 He presented taste
as an
individual and collective resource used to mark social
distinctions. In
Western society “good taste” is the symbol appropriated by
economic and
28 Thorstein Veblen, The Theory of the Leisure Class: An
Economic Study of
Institutions. (1994) [1899]. New York: Penguin Books.
29 Andrew B. Trigg, “Veblen, Bourdieu, and Conspicuous
Consumption,” Journal of
Economic Issues, Vol. 35, No. 1 (Mar., 2001), pp. 99-115.
30 Pierre Bourdieu, Distinction: A Social Critique of the
Judgment of Taste.
(Cambridge, Mass: Harvard University Press, 1984).
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social status and educational levels. In Paul Fussell’s book on
class, he
60. described how social class status could be revealed by symbols,
styles,
and intellectual proclivities.31 Fussell pointed out that class in
America is
not decided exclusively upon finances; it is also a matter of
taste, what
one does with one's recreational time, what one reads, what
schools one
has attended and how well one speaks. American sociologist C.
Wright
Mills used the term “white collar” to refer to the new office
workers as
the new middle class in his seminal work The American Middle
Classes.32
Mills observed the shift in the American labor force and argued
that
office workers, “white collar” people on salary, was the new
middle class
of the mid-twentieth century. He explains that the white-collar
middle
class has new “styles of life,” which form the middlebrow
culture in
American society. The term “white collar” was adopted by
Chinese
61. scholars and citizens in the late 1980s to refer to Chinese office
workers
for foreign companies, who generally have higher English
proficiency
and educational levels and can afford and pursue a “petit
bourgeoisie”
lifestyle (xiaozi).33
31 Paul Fussell, Class: A Guide Through the American Status
System. (New York:
Simon & Schuster, 1992).
32 C. Wright Mills. White Collar: The American Middle Classes
(New York: Oxford
University Press, 1951). Mills’ book was translated into
Chinese and published in
China by Zhejiang People’s Press in 1987 and by Nanjing
University Press in 2006.
33 Xu Rong, “Taste: Symbolic Lifestyle of the Middle Class,”
in Zhou Xiaohong, ed.,
Survey of the Chinese Middle Class (page 261-262), Social
Sciences Academic
Press, Beijing, China. 2005.
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Lifestyle is the core of self-identity.34 A small number of
studies
about Chinese consumer behaviors have noted that professional
middle-class status and identity are increasingly shaped around
a new set
of collective interests relating to access to resources and modes
of
consumption.35 Therefore, it is critical to understand the
relationship
between consumption and the formation of the middle-class
identity.
Consumption practices show how consumers purchase products
to show
their tastes and lifestyles. Consumption is often viewed as
means to assert
self-identity and communication of social status.36
This research is concerned how the middle class, as urban
consumers, has developed a class awareness associated with its
tastes and
63. lifestyles and how consumption is used to assert the social
status of the
middle class. It looks into urban middle-class behaviors and
tastes in
book reading, TV viewing, and house furnishing. Findings of
the research
suggest that with its increasing purchasing power, the middle
class is
reshaping China’s urban consumer and popular culture. It has
already
exerted influence on books, media, entertainment and other
cultural
activities. One example is the high interest shown by the middle
class in
34 Anthony Giddens, Modernity and Self-Identity: Self and
Society in the Late Modern
Age, (Cambridge: Polity Press, 1991).
35 Luigi Tomba, “Creating an Urban Middle Class: Social
Engineering in Beijing,” The
China Journal, 51, January, 2004,1-26; Davis, Deborah (2005),
“Urban Consumer
Culture,” The China Quarterly, 183, September, 692-709; Davis,
Deborah (2000),
Introduction, in: Deborah Davis (ed.), The Consumer
64. Revolution in Urban China,
Berkeley: University of California Press, 1-22.
36 Sharon Zukin and Jennifer Smith Maguire, “Consumers and
Consumption,” in:
Annual Review of Sociology, 30 (2004), 173-197.
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reading books about individual development and career
management (See
Table 11), evidenced by the fact that about 32 percent of the
respondents
said they frequently read books on self-help and potential
development.
The middle class seeks new ways of thinking and living,
showing a
strong desire to develop their potentials and capabilities, which
are often
neglected by their parents’ generations. They are becoming
more
65. pragmatic in terms of learning and self-cultivation. The second
most
popular books are management books and tips on career and
professional
development. Middle-class business professionals often agree
that they
have to learn new business practices in order to survive and
succeed in
the business world as the pressure from work has intensified.
These
self-help books also include books on Confucius teachings and
other
ancient thoughts, especially the ones offering practical advice
for work
and life. One such bestseller is Yu Dan’s book on
Confucianism.37 Over
ten million copies of the book were sold throughout China. The
success
of Yu’s book is attributed to the simple lessons she offered to
help people
achieve a balanced life in the society with rapid economic
development
and to enable people to feel they are proud of being Chinese and
their
66. Chinese heritage.
37 Yu Dan, a professor of mass media at Beijing Normal
University, gained her fame
from a series of lectures on Confucianism she presented on
CCTV's “Lecture
Room.” Her book became a bestseller in China. The new
English edition of her book
Confucius from the Heart: Ancient Wisdom for Today’s World
was published by
Macmillan in 2009.
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Table 11. Most Frequently Read Books by Genres
Genres of Books Frequency Percentage
Self-help, potential development and learning 68 31.5
Management and career development 49 22.7
Investment social issues and concerns 11 5.1
67. History and cultural issues, concerns and
discussions (including books on culture)
23 10.6
Popular fiction (including online fiction) 26 12.0
Classics (Chinese and foreign classic novels) 22 10.2
Travel and Leisure books 9 4.2
Others (technology, biography, travel, leisure,
etc.)
8 3.7
Total 216 100.0
In addition, historical fiction is popular among middle-class
readers.
Different from traditional historic books, the new genre of
historical
fiction portrays biographic accounts and anecdotes of historical
figures,
especially monarchs of various dynasties.38 The increasing
popularity of
popular historical fiction can be attributed to an imagined
nostalgia of
historical culture among Chinese middle class.39
68. 38 Er Yuehe published a series of history fictions on Qing
emperors, such as Kangxi,
Qianlong, and Yongzheng. These books were adapted to popular
TV dramas about
these emperors.
39 Dai Jinhua, “Imagined Nostalgia,” Boundary 2, Vol. 24, No.
3, pp. 143-161.
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The research also shows that the middle class is interested in
entertainment programs on TV besides news programs (See
Table 12).
Table 12. Most Frequently Viewed TV Programs
Programs Frequency Percent
News Reports 106 49.1
Sports 20 9.3
Entertainment Programs 52 24.1
69. TV Dramas 21 9.7
Documentaries 10 4.6
Others 7 3.2
Total 216 100.0
What is noted in the research is that an interdependent
relationship
between the entertainment industry and the middle class popular
culture
has been formed. On one hand, the publishing industry is driven
by the
need of the middle class, which becomes the primary pool of
readership.
On the other hand, the reading interests, habits, and tastes of the
middle
class are shaped and fed by the publishing industry, but at the
same time,
the middle class’s reading habits drive the publishing industry.
The tastes and desire for entertainment of the middle class have
reshaped media and entertainment industry. As the Chinese
entertainment
industry has shifted from a pure social and political propaganda
organ of
70. the state to a market-oriented business entity, the content of the
media
targets at the middle class in order to suit its lifestyles and
convey
materialistic and commercial values, a trend that represents the
newly
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formed pragmatic and realistic culture of the middle class.
Urban lifestyle
newspapers and publications, such as Modern Weekly, are
emerging to
appeal to well-to-do urban residents and their tastes.
The entertainment industry is eager to accommodate the tastes
of the
new middle class as cultural consumers. TV shows and films
have
portrayed and sold the image and lifestyles of the middle class
as well as
71. the leisure and popular culture of the middle class. Some recent
popular
films and TV dramas on the middle class lifestyle have
generated heated
discussions and keen interests among middle class individuals
and
households. The film Go Lala Go (Du Lala Shengzhi ji),
adapted from a
bestselling book, tells a story about how an ordinary white-
collar office
staff gains her success through her hard work in the corporate
world. This
film portrays a successful image of white-collar business
professionals
and inspires young Chinese to get a good job and climb up the
corporate
ladder. Ironically, another highly popular TV series Dwelling
Narrowness
(woju) reveals the less glamorous aspect of life of the Chinese
middle
class in big cities. It offers a more somber look at the social
struggles and
concerns about urban housing and the rising property price of
two sisters
72. in Shanghai. The term “house slaves” (fangnu) has become a
popular
term to describe the middle-class families who are paying a
high
mortgage and eating inexpensive lunch boxes. Such an image of
“house
slaves” created by the entertainment industry is widely accepted
by the
society. In an online survey conducted by the Chinese internet
portal
Sina.com, about 59 percent of 46,000 voters agreed with the
statement
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that the drama reflects the public’s sentiment on “house slaves.”
40
Seventy-four percent of the viewers agree the drama reflects the
reality
accurately and another 23 percent feel the reality is
disheartening. Such
73. widely accepted images created by media and entertainment
industry
demonstrate how media have acted as agents of socialization in
class
identity acquisition of the newly emerged middle class.
Such dilemma and reality the middle class faces is concurred by
research studies. According to the report from the China Index
Academy,
a domestic real estate research institute, as of 2009, the average
house
price in Beijing has reached 16,057 yuan per square meter, a 54
percent increase from the average price of 10,403 yuan in
January 2009.
In Shanghai, the average residential price for October 2009 was
16,954
yuan per square meter, up 22 percent since January 2009.41 The
Green
Report of the Housing Market in China published by the
Chinese
Academy of Social Sciences pointed out that despite new
measures by the
Chinese government to emphasize construction of low-cost
houses, low
74. and middle-income families are “not well-covered” by the
current
residence-guarantee system.42
The image of the middle class portrayed by the entertainment
industry has also shaped the tastes and the subjective identity of
the
40 Data retrieved from
http://survey.ent.sina.com.cn/result/39451.html on July 20,
2010.
41 Data available at
http://fdc.soufun.com/Report/CIAReport.aspx.
42 China Social Science Academy, Annual Report on
Development of Housing Market
in China, 2009, Beijing: China Social Science Documents Press.
Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
36
middle class. The bourgeois lifestyle with leisure, luxury living,
home
75. ownership and consumerist culture is espoused by the middle
class.
As the economic and social status of China’s middle class is not
inherited, conspicuous consumption has become an important
means of
asserting status. China’s middle-class consumers often view the
purchase
of brand-name commodities as a manifestation of their
economic and
social status. Many middle-class consumers view that tastes are
related to
their social and monetary status and acquired by their education
and
wealth. To them, they are perceived and judged on their tastes
through
their consumer behaviors and materialistic ownership. Middle-
class
consumers often confuse the cultural activities with social
activities and
consumerist activities, such as shopping, travel, dining, and
clothing.
They tend to purchase things that symbolize their newly
acquired
middle-class lifestyle and emphasize their distinctive tastes. A
76. large
number of these newly rich consumers use their material
affluence to
impress their friends, family and colleagues as well as to
distinguish
themselves from lower income groups.
However, they are highly conscious about the social and
cultural
image of “being cultured” and the economic status of “being
conspicuously rich.” The perceived image of the nouveau riche
is often
portrayed and referred as baofa hu (“explosively rich”), people
who have
gained their financial successes overnight, a denigrating
connotation of
being uncultured and without cultural worth. To the middle
class, “being
cultured” often means ownership of certain Western
commodities
because of the perceived prestige and modernity often attached
to such
products. They prefer to become “cultured” consumers. For
middle-class
77. Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
37
consumers, the West represents being modern and being
tasteful. China’s
middle-class consumers follow the cultural tastes and styles of
the West
and China’s upper class. They are not only consumers of
western
products but also consumers of Western culture and lifestyles.
Their
consumption behaviors manifest their pursuit of xiaozi (petite
bourgeoisie) lifestyle. During intensive interviews with Chinese
middle
class consumers for this research, they often describe xiaozi
lifestyle as
attending Western classical concerts and Broadway shows,
listening to
Western music, watching foreign films, drinking coffee, and
consuming
78. foreign products. It is also noted that many middle-class
individuals
embrace and appreciate Western high culture, such as opera, art,
and
classical music, as they swarm to exhibitions of French
Impressionists,
Italian Renaissance, and American Art in China.43 The
inclination for
materialistic possession and cultural consumption of the middle
class
confers their social status and cultural tastes.
China’s white-collar middle class has various means of
asserting its
social and economic status as well as their cultural tastes. Home
43 The first large-scale exhibition of French Impressionist
paintings was held in
Beijing, Shanghai, and Guangzhou in 2004. The exhibition
included 51
representative works from Musée d'Orsay by 14 classical
impressionist painters,
including famous pieces by Edouard Manet, Pierre Auguste
Renoir, and Edgar
Degas. This is the highest-level exhibition of its kind ever held
79. in China to reveal the
beginning and development of Impressionist in France; Italian
Renaissance Art
Exhibition was held at the Millennium World Art Museum in
Beijing in 2006.
Works of Renaissance masters, including Leonardo da Vinci,
Raphael and Titian,
was on display at the art exhibition; Art in America: Three
Hundred Years of
Innovation, the largest and most comprehensive exhibition of
American art was held
in Beijing and Shanghai in 2007.
Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
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38
ownership is one of the essential symbols and means of
asserting their
social and economic status. In this research, 78 percent of the
respondents
own their homes as their annual income has increased and urban
80. living
standards have improved. The neighborhoods surveyed in this
research
exemplify three types of middle-class neighborhoods of the
time: an
apartment house community, an apartment residential
community built by
the danwei, and a complex with both high-rise and low-rise
apartments,
condominiums, and townhouses. The size of the apartment
ranges from
60 to 150 square meters of usable space. A typical apartment
has two or
three bedrooms, a kitchen, a dining room, a living room, one or
two
bathrooms, and one or two enclosed balconies.
The most fundamental change I observed during the interview is
the
interior design and furnishing of the middle-class families.
Twenty years
ago, most of Chinese living space was provided by the danwei
and thrifty
in size, decoration, and comfort. The new privately-owned
apartments are
81. spacious, bright, and Western in design. They are sold as
concrete shells.
Homeowners need to shop and purchase every single thing to
make their
new apartment a home. The remodeling and decorating cost is
usually
about ten to twenty percent of the purchasing price of the
apartment. The
middle-class families emphasize the comfort and pleasure of
their home
by incorporating new trendy designs from the West. The modern
European furniture design fits the room layout and middle-class
family
budgets and the middle-class family lifestyles and visions.
Families
usually borrow the design ideas of prototypes and models when
designing
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
39
82. their new apartment.44 A mixture of traditional and modern
elements can
be found within individual households. Though the middle-class
households intend to manifest pleasure, freedom, individuality,
and
choice through their home-owning experience, ironically, the
newly
renovated homes of the middle class represent similar tastes and
similar
designs, and convergent interests.
The home-centered consumption of the middle class reflects the
state discourse on the improving people’s living standard in the
10th
Five-Year Plan. The Plan was intended to expand domestic
demand and
boost domestic consumption, especially in such sectors as
tourism, higher
education, cars, housing, and financial services. Such policy on
accelerating domestic consumption continued during the recent
global
financial crisis as China’s export declined sharply. Stimulating
domestic
83. consumption became the focal point of the state’s economic
recovery
strategy to move from export-led economy to consumption-led
economy.45 Such state-promoted and media-espoused
consumption has
facilitated and accelerated the formation of the consumer
culture of the
middle class. Middle class’ consumption behaviors reflect their
collective
identity, convergent interests, and statement about their
lifestyles and
preferences, as Bourdieu argued that household goods, the
behavior
44 Companies such as Ikea are intended to sell middle-class
lifestyles and designs
rather than just products to consumers.
45 China’s Prime Minister Wen Jiabao stated that China would
emphasize the domestic
demand, particularly consumer demand, as the driving force of
economic growth in
his government work report at the opening of the second session
of the 11th National
People's Congress (NPC) on March 5th, 2009
(http://news.xinhuanet.com/english/
84. 2009-03 /05/content_10945808.htm).
Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
40
associated with their use, and the type and even location of
residence can
all be indicators of class status.46
Conclusions
As the beneficiary of the economic reform, the middle class is
an
economically and socially advanced group in China’s urban
areas. With
their financial wellbeing, middle class households are able to
acquire new
lifestyles. As the majority of middle class individuals, primarily
business
professionals and office workers, pursue occupations
conventionally
classified as middle-class professions, they display some
85. characteristics in
common.
First, they place their career and professional life at the center
of
their social life. They ordinarily expect to have a long-term
employment
and regard their working relationship as one of the top priorities
as their
salary and income are extremely important for the pursuit of
their social
status and lifestyles. The middle class households generally
have two
incomes. In order to keep the steady income, its current
financial
wellbeing and its wealth acquired through economic reforms,
the middle
class is extremely concerned about social and political stability,
social
order, and economic growth of the nation. They are dependent
on the
current economic system. With the current political and
economic
climate, they want to strengthen their economic and social
advantages
86. and consolidate their capital gains rather than take a political
risk to
jeopardize their economic benefits and privileges. Therefore,
political
46 Bourdieu, 1984.
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
41
participation and activism is not the overriding concern of the
middle
class.
However, China’s newly emerged middle class displays a high
level
of stress in its social and economic life. Middle-class
households and
individuals are burdened with worries and concerns about
various social
and economic issues. The TV image of fangnu (house slaves)
illustrates
87. how the middle class has high mortgage payments for housing.
This is
only one aspect of the stressed middle class. They are also
“slaves” for
cars, social security, and health care, etc. They are under the
new “three
mountains”—costs of housing, healthcare, and children’s
education. They
are preoccupied with their children’s education. They do not
want that
their children to “lose at the starting line.” In addition,
education is
regarded as a means of social mobility and is being sought for
the prestige
it confers. This research reveals that that middle-class families
spend
more efforts and money on their children’s education than rural
and
low-income families. Education, regarded as a part of social
capital, is
sought to assert the middle class status. Urban middle-class
households
send their children to extracurricular programs to learn English,
piano,
88. violin, painting, calligraphy, and other subjects. Piano becomes
the
quintessential symbol of the cultural life of middle-class
families in China
and is ranked the top musical instrument, followed by violin and
electric
keyboard, when Chinese middle class parents choose for their
child to
learn.47 To parents, the primary reason of the packed
extracurricular
program is to raise the child’s future competitiveness and give
the child
47 Richard C. Kraus. Piano and Politics in China: Middle Class
Ambitions and the
Struggle over Western Music. New York: Oxford University
Press, 1989.
Desperately Seeking Status: Political, Social and Cultural
Attributes of
China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
42
more advantages in all aspects. It is evident that the middle
89. class hopes to
acquire and transfer cultural capital through their children’s
education.48
Parents provide their children with cultural capital by
transmitting the
attitudes and knowledge needed to succeed in the current
educational
system. Chinese middle-class families are concerned about their
children’s success in education and future career. To the middle
class
families, it is education that has helped them achieve their
economic and
professional success. For many Chinese families, through
acquiring
educational capital and then a middle-class job, they rose to
middle-class
status.
China’s middle class is a pragmatic class. They are not
necessarily
self-centered, but the social issues they are concerned with are
the ones
immediately related to their lives rather than the ones outside
their own
90. narrow world. Their individual interests in career and self-
enrichment
activities often take precedence over the common good, even
though they
are highly aware of political and public affairs. If their
immediate
interests and rights, such as homeownership and other private
properties,
are jeopardized, they will stand up to protect their rights.49
Their interests
in their own wellbeing represent a strong utilitarian and
pragmatic culture
of the middle class. The strong inclination for a materialistic
lifestyle
among the middle class diverts its priorities away from
participation in
48 Bourdieu defines the cultural capital as the forms of
knowledge, skills, and
education, which give families or individuals a higher status in
society. He points out
that cultural capital is initially passed down by the family. In
Pierre Boudieu, “The
Forms of Capital,” 1997.
49 Yongshun Cai, “China’s Moderate Middle Class,” Asian
91. Survey, Sept/Oct 2005,
Vol. 45, No. 5, 777-799.
Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
43
political life. Therefore, it tends to be moderate and cooperative
in
conciliating political differences with the state. They often work
overtime
and have less time to socialize. They are a disengaged class
from social
and community life. A vibrant civic life has not been formed
and fostered
among China’s middle class.
Finally, China’s middle class exhibits struggles in class
identity. The
subjective identity of the middle class has not been formed and
fostered
collectively yet due to the nascent nature of this new social
stratum. The
92. middle class struggles about its identity of being the middle
class and
what constitutes the middle-class status. However, the middle
class is
conscious of its socio-economic position. Bourdieu argues that
the
status-conscious character of the middle class is its habitus,
which is a
system of dispositions or preferences that generates a system of
distinctive lifestyles. 50 Status consciousness of the middle
class
determines its dispositions, consumption, tastes and lifestyles.
Members
of China’s middle class tend to choose different ways and
means to assert
their newly acquired social and economic status. Some choose
economic
status to reflect their wealth and distinction of tastes and
lifestyles. Some
opt for their educational and cultural capital over economic
capital. Some
tend to use their political and social connections to strengthen
their status.
93. Though the middle class is not united by its class habitus or
status
consciousness, economic capital tends to dominate. The middle
class
asserts its status by the conspicuous spending such as housing,
home
50 Bourdieu 1984: 176.
Desperately Seeking Status: Political, Social and Cultural
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China’s Rising Middle Class
【當代中國研究】Modern China Studies Vol. 20, No. 1, 2013
44
furnishing, and travel. Regardless which means they choose,
members of
the middle class participate in the “game of distinction.”51
It is among stress, struggle and pragmatism, the contemporary
middle class is in pursuit of its social status and distinction
from upper
class and lower class.
94. 51 Bourdieu 1984: 57.
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Project 2: Informative Synthesis (100 points): The Making of
China’s Middle Class---
Observing and Understanding China’s Middle Class in Multiple
Perspectives
THE PURPOSE:
The goal of an informative synthesis is to communicate or
convey clearly and efficiently information you have learned
from two sources (multiple perspectives) to fully inform your
readers about your topic. You will combine materials on the
making of China’s middle class into a clear, organized essay.
The purpose of this project is to inform your readers on the
making of China’s middle class so that they should know the
position of the authors whose work you include after reading
your paper. Please keep in mind that your readers have not read
the articles at all. Your job is to present other people’s ideas on
the making of China’s middle class by highlighting key
similarities and differences.
Therefore, in this paper, you are NOT
95. 1) assessing how one author is right or the other is wrong; nor
2) advocating a position of your own on the topic of China’s
middle class
THE AUDIENCE:
Your target audiences are college-educated adults, who may not
know about the issue or articles on which you are writing.
YOU HAVE TO USE THOSE TWO SOURCES:
· Desperately Seeking Status: Political, Social and Cultural
Attributes of China’s Rising Middle Class by Xin Wang
· The New Middle Class: Constants and Variables by Tom
Doctoroff
Remember that your purpose of an informative synthesis is to
inform and NOT to persuade. You need to summarize the
reading materials and convey the information to your readers in
a clear, concise, and organized fashion.
Use Alternating format!
Opening section: (Standard introduction):
· Grabber
· General information/idea
· Source text(s), authors(s)
· Thesis statement
Three point:
1. define the China middle class
2. China middle class effect to the society
3. middle class reform in economic
ENG 200-21 Project 2 Informative Synthesis | 2