marketing case study

1. MMPC CASE STUDY
SUBMITED BY
RICHA MISHRA
PALLAVI CHAUDHERY
SIDDHARTH MAURYA
PANKAJ J SHINDE
SHASHANK GUPTA

2. INTRODUCTION
• Shop Name- Best Cycle Shop
• Location- Outside NIT Trichy Campus(THUAKUDI)
• Owner Name- S. Srikanth
• Education- till 10th .
• Type of Business- Sales and purchase of Second-hand
cycle and repair
• Type of Ownership- Sole Proprietor
• Establishment- 08/06/2012
• Past experience in cycle repair shop

3. SHOP DETAILS
• Initial investment- Rs.30000/-
• Rent- Rs.1500/- per month
• Electricity- Rs.300/- per month
• Shop timing- 9:00 AM – 8:00 PM
• Shop started on consulting with local people and friends
• Type and No. of labors- Seasonal labor and 2
• Customers- People and Students from near by area

4. LIABILITIES
• Loan against mortgage (for
initial investment)
• Purchase TVS Luna for
conveyance on EMI
ASSETS
• Tools and equipment
• TVS Luna
• Purchased back cycles
MODE OF OPERATION
• Sale of cycle at particular price determined by him.
• Repurchase of the same cycle when customer wants to sell.
• During this tenure all the maintenance for free except for the cost
of spare parts replacement.

5. DIFFICULTIES FACED
• Arranging the capital.
• No work in first four months.
• Distance of shop is 10 Km from home.
• Difficulty in commuting.
• Dependency on the supply of second-hand cycle
supplier.
• Need to pay early to supplier to get the cycle.

6. MARKETING STRATEGIES
• No proper marketing strategy only word of mouth.
• Depends only on students to talk about his shop.
• No ample money to get printed pamphlets.

7. STRENGTH
Highly persuasive nature of owner.
Free after sales services except spare
parts replacement.
Owner’s proficiency in Tamil, Hindi &
English.
Closeness to NIT campus.
WEAKNESS
Lack of Human resource.
Delivery delay due to distance from
NIT hostels.
Challenges of the seasonality of the
business.
Access to Capital.
SWOT
Can improve business by being more
trustworthy.
Advertisement in NIT would fetch customers.
Can make the shop a more formal platform
for sale and purchase of cycles.
OPPORTUNITY
Other shops inside NIT campus.
Location of the shop.
THREATS

8. RECOMMENDATIONS
• Opening shop inside NIT campus.
• Promoting inside NIT campus rather than relying on
word of mouth publicity.
• Improve the service as well as income by not offering
free after sales service but by charging reasonably.
• Selling new cycles in peak season (mostly July and
August).

9. Thank You