Rasbihari Das, Final Year B-Tech Civil

1. Book : Arise Awake
Author : Rashmi Bansal
Akshay Nair
Rasbihari Das
Riyakumari Patel
Sajal Shukla
Yameen Patel

2. Feels Like Home
10/18/2015 2
Anurag Arora
(ICFAI Business School, Pune)
GANPATI FACILITIES

3. Journey
• Born in Patna in a middle class family.
• Scored low in 12th boards and took a drop for IIT.
• Did B.Com at DU.
• Joined IBS Pune for MBA.
• Started Ganpati Facilities with no money.
10/18/2015 3

4. Entrepreneurial process
10/18/2015 4

5. Opportunity Recognition And
Idea Generation
• Queries on IBS Pune’s Facebook Page.
• Shifting of campus from Aundh to Hadapsar.
10/18/2015 5

6. Feasibility Check
10/18/2015 6

7. Business Model
• Find flats on rent by help of brokers.
• Used the first advance for booking flats and furnishing.
• Shows furnished flats as a sample to convince students and parents.
• Uses his mom to convince the parents.
• Students are the brand ambassadors for upcoming new batch.
10/18/2015 7

8. Legal and Ethical Considerations
• Got permission from college to set up business.
• Set up a sole proprietorship and opened bank account for the
company.
• He took an undertaking with 12 clauses .
• He didn’t cut off room space for a pinch of more money.
10/18/2015 8

9. Marketing Strategy
• Communication Style.
• Promising less, delivering more!
• Getting IBS suggest students about Ganpati Facilities.
• His customers (students) are his brand ambassadors.
10/18/2015 9

10. How can the business grow
• Raise Investment or take home loan.
• Providing hostel facilities to other colleges in Pune.
• Entering corporate sector.
• Providing food facilities.
10/18/2015 10

11. Entrepreneurial Traits
10/18/2015 11

12. Risk Taking
• Took a year’s drop.
• Contacted the college admin for starting the hostel business without
any investment.
• There was no hostel sample to show to customers.
• Not sitting in the placements.
10/18/2015 12

13. Perseverance
• Continued studies after scoring low.
• Survived in the market when there was competition.
10/18/2015 13

14. Tolerance for ambiguity
• Worked at BPO while studying.
• Student cum Entrepreneur.
• Intervened fights in the hostel.
• Going to railway station at 4am.
10/18/2015 14

15. Confidence
• Didn’t take up job because he was confident about his
business.
• Started business in 15 days without any investment.
10/18/2015 15

16. Need for Achievement
• Topped in first year of MBA.
• Dedication to his work by attending late night calls and
solving problems of the customers.
10/18/2015 16

17. Innovativeness
• Put amenities like TV, fridge, washing machine, curtains etc.
• Recreational trip at his own cost.
• Student Mentoring.
10/18/2015 17

18. Justification
• “I can take a lower-quality flat and earn a
lot more but I thought if customers are
not satisfied, aage bat nahin banegi.”
• “My primary objective is to help
outstation students get all the required
facilities and support. I am available
almost 24x7 to help them.”
-Anurag Arora
10/18/2015 18

19. Holy Rava
Masala
10/18/2015 19
Eshwar Vikas & Sudeep Sabat
(SRM Engineering College, Chennai)
DOSAMATIC

20. Journey
• Eshwar Vikas was born in Vayalpadu in Andhra Pradesh.
• Sudeep Sabat was born in Behrampur, Orissa.
• Both did Electrical Engineering, SRM Engineering College, Chennai.
• Started Mukunda Foods (Dosamatic) .
10/18/2015 20

21. 10/18/2015 21
Entrepreneurial process

22. Opportunity Recognition And
Idea Generation
• While in Delhi found out that a Dosa can be as expensive as
₹130.
• Could there be a machine that made hot, round, crisp, tasty
dosas? The crazy idea struck up Eshwar.
10/18/2015 22

23. Feasibility Check
10/18/2015 23

24. Business Model
• Welding and cutting is outsourced.
• Assembly is completely done in-house.
• Selling machines to restaurants and take away outlets.
10/18/2015 24

25. Build a team
• Initially they were 3 people working on the machine.
• 15 employees in a single year.
• 4 people sales team and all other in manufacturing.
10/18/2015 25

26. Marketing Strategy
• Personally visiting restaurants for selling the machine.
• Created a website for selling the machine.
• Setting up service centers with ITI diploma-holders in different cities.
10/18/2015 26

27. How can the business grow
• Working on small size Dosa machine for house hold uses.
• Setting up more service centers across the country.
• Dreams that every house which has a microwave oven should have a
dosa machine.
10/18/2015 27

28. Entrepreneurial Traits
10/18/2015 28

29. Risk Taking
• Jumped on Coromandel Exp. to Bhubaneshwar without a reservation.
• Approached an officer at a mining company without a permission
letter from college.
• Bunked the classes and gave proxy attendance.
• Not sitting in placement.
10/18/2015 29

30. Perseverance
• Working on the automatic Dosa maker for more than 2 years.
• Tried hard to get information about mining in Orissa.
• Didn’t give up on failure of the demo of machine at the conference.
• Travelling for internship and workplace around 50kms away everyday
after college hours.
10/18/2015 30

31. Tolerance for ambiguity
• Being an Electrical Engineering students, did not know much about
machines.
• Worked in a situation with 14 hours of power and water cuts.
• Speaking about the machine even after its failing at the conference.
• Traveling very long distances without proper transportation facilities.
10/18/2015 31

32. Confidence
• Didn’t sit in interview because they were confident about the
business.
• Worked with machines despite being from an Electrical Engineering
background.
• Presented the machine for second time in Indian Angel Network
conference.
10/18/2015 32

33. Need for Achievement
• Joined the E-cell as soon as they joined college.
• Dedication to work by travelling long distances late night.
• Talked to different shop keepers daily to know about parts of
a machine.
10/18/2015 33

34. Innovativeness
Made world’s first table top Dosa
making machine.
10/18/2015 34

35. Justification
• “The dosa machine was a totally new
concept, so we had to keep imagining and
doing it. Always changing and tweaking
things.”
• “I was not a mechanical engineer or a
designer. I did not know how to run a
company but I had to do this somehow…
no matter what, I had to do it.”
-Eshwar Vikas
Sudeep Sabat
10/18/2015 35

36. 10/18/2015 36https://www.youtube.com/watch?v=3sFu7wF_VCU

37. Thank You!
10/18/2015 37