this includes the idea of setting up a business that deals with laundry. the idea is unique as it focuses on a smart way of washing clothes and getting it done on time.

1. SPARKLING COIN SMART
LAUNDRY
BUSINESS PLAN
PREPARED BY:
Pinky Gupta
Oindrilla Dutta Roy

2. INTRODUCTION
• Sparkling Coin Smart Laundry is a service-base
business which is operating laundry service for
the community;
• It will be opening soon in January 2016;
• This company has eight (2) share holders that
are standing together to set up this business;
• Financial sources:
▫ Members contribution = Rs. 500,000
▫ Loan from State Bank of India = Rs. 500,000

3. BUSINESS BACKGROUND
• Company’s Name : D’Laundry Service Enterprise
• Registered address : No.2, Jalan Cempaka 1, Taman Kristal,
86400 Parit Raja, Batu Pahat, Johor.
• Operational Address : No.2, Jalan Cempaka 1, Taman Kristal,
86400 Parit Raja, Batu Pahat, Johor.
• Contact number : 07-4542337 / 016-739 8315
• Fax number : 07-4542336
• E-mail address : dlaundry@gmail.com
• Registration no. : (undergoing process)
• Date of business : (undergoing process)
• Business starts on : 2014 (assumption)
• Business activities : Provides services for laundry stuff
such as normal wash, dry clean,
ironing and folding.
• Type of business : Partnership
• Capital : RM 30 000.00
• Official bankaccount: Maybank
• Account number : 01053021101530

4. OWNERS BACKGROUND
• 1ST OWNER:
▫ PINKY GUPTA
▫ 21 years old
▫ Pune , Maharashtra
▫ Experienced in laundry service business, teaching
and customer service
▫ Graduated From

5. OWNERS BACKGROUND
• 2ND OWNER:
▫ OINDRILLA DUTTA ROY
▫ 21 years old
▫ Pune, Maharashtra
▫ Experienced in business
▫ Graduated From

6. RESEARCH AND ANALYSIS
• Before starting the S-Laundary we conducted a survey
near to MIT where we found that most of the people
were facing the problem of washing cloth because of lack
of time or shortage of water supply. The only option
available for them was “Dhobi Wala” but there was also a
problem as Dhobi takes lots of time to deliver cloths
back as well as they charge high prices for rendering
services. So as per the research of survey we decided to
open the laundary services near to MIT. The generation
of idea of S-Laundary came into our mind when we as a
student were facing this problem of washing clothes. As
our life is very hectic we came with an idea of opening S-
Laundary which will help students and bachelors in
getting their clothes washed in a very less time.

7. BUSINESS SCOPE
• Main business activities
▫ Home services
▫ Self washing
▫ Normal washing
• Business potential
▫ Has good potential in increasing the business
profits within 2 years of expectation from 5% to
nearly 20% starting from the year 2016 until 2018.
• OBJECTIVE
Our objective is to providing best quality sevices
and earn maximum profits.

8. ADMINISTRATIVE PLAN
Manager
Marketing
Financial &
Administration
Services &
Technical
Staffs

9. • Operational Manager
▫ Has responsibility in all aspects of the business
administration;
▫ Coordinates the management and business
operations;
▫ Ensures all staffs are working base on their work
specifications.
ADMINISTRATIVE PLAN

10. • Marketing Manager
▫ Has responsibility in expanding the market and
also in finding new opportunities to increase
company’s profit;
▫ Responsible in ensuring the company’s income is
consistent.
ADMINISTRATIVE PLAN

11. • Administration & Financial Manager
▫ Preparing budget and seeking for financial
sources;
▫ Controlling the financial progress in terms of
expenditure, income and anything related;
▫ Checking the staffs attendance.
ADMINISTRATIVE PLAN

12. • Services & Technical Manager
▫ Ensuring the services given to the customers are
guaranteed and satisfying;
▫ Ensuring the technical systems are in good
condition and functioning.
ADMINISTRATIVE PLAN

13. UNDERSTANDING THE MARKET AND
CUSTOMERS
• Since Pune city consist large population of
students and bachelors who come from different
part of the nation to carry their future study and
job also in fast moving life then it is very difficult
to maintain a balance between personal and
professional life, the circumstances help to start
new business like S-Laundary where basic
amenities like washing clothes are become easy
to perform.

14. PLAN FOR STP
• SEGMENTATION: According to the market survey
we can divide the market on different basis. Age
group- 18-45 can use this services efficiently . It is
for both male and female .it is for young single,
married couples working outside and it seeks with
upper middle class and high class. Students,
bachelors, homemakers will also go for this services.
• TARGETING : Our main target customers are
students and bachelors. These people live away from
their home and due to their hectic schedule they
don’t get time for washing their clothes. So these
people can go for this services.

15. • POSITIONING: We are positioning ourselves by
giving them the first self operated Laundary. We
are not mixing and sharing the clothes with
others cloth while washing. We are washing
every type of clothes from formal to casuals to
bedsheets as well as blanket.

16. DIRECTIONS
• Firstly We did a survey to know whether they
wanted this services or not. After getting the
feedback we choose a place where there is
student crowd like- college, hostels, PG, then we
started looking for a new technology washing
machine which runs for 24 hours.then we
started setting up this services which costed
around Rs. 10,00,000 .

17. • Work process
SERVICES & TECHNICAL PLAN
Receiving from
customers
Weighing
(normal wash) /
conting pieces
(dry clean)
Wash Drying
Ironing
(upon request)
Fold Packaging
Receipt / invoice
Delivery / self
pickup

18. • Service strategies
• Giving a quality service to the customers and
concern about their comments in order to improve
our mistakes in the future service.
• Receiving daily bookings base on the capacity that
is recommended in order to be punctual in work
progress.
SERVICES & TECHNICAL PLAN

19. Complimentary Services
• High speed wi-fi
• High quality detergent and emulsifiers
• Magazines, great music and LED TV
• Air cooled sitting lounge
• An attractive laundry bag (for first 500 lucky
customers)

20. Facilities
• Self operated international standard commercial
machines with unmatched quality
• Just 1 hour cycle of washing and 100% drying
• Non sharing , hygienic and personal load
• Two options available –
1. A week load: upto 6 kg
2. Clean up load : 6 to 10 kg
• Drop off your load if you are in a hurry and we
will take care of it
• Fresh milk coffee vending machine

21. Unique Selling Propositions
• First self-operated Laundromat in Pune
• Get your load washed and dried in just 60 mins
• No mixing and sharing with others clothes – its
your personal load only
• Wash anything from your casual/formal wear to
undergarments, handkerchiefs/towels to your
bedsheets/blankets
• Cheaper than any laundry and KAAMWALI
• Green wash: 7 star rated international standard
machines save water and electricity to a great
extent

22. SWOT Analysis
STRENGTH
No available competitors
Less time consuming
Fast service
WEAKNESS
People might not trust
it is costly than washerman
OPPURTUNITIES
As competitors are less we can expand the area.
Apply new technology to make it more effective.
THREATS
Washerman
As its entry barriers are not high, more
competitors can easily enter in the market
Dhobiwala in every Home.
SWOT
ANALYSIS

23. 4P’S AND C’S OF MARKETING
• Product /services : As I laundary we are not sharing
with other’s clothes as well as we are using fresh milk
coffee vending machine so quality sis kept in mind.
Features:
a)Providing clothes on time.
b) Affordable price.
• Price: pricing is fixed as per the students on customer
affordability.
• Place: as in services there is no distribution channels and
retailers so we just need to establish our store/place.
• Promotions: it can be meet by pamphlets, banner, online
promotion, discount.

24. • 4c’s :-
• Cost: cost will be cheaper as our targets are
student &bachelors and their earning is not too
high.
• Convenience: the store should be near colleges
hostels where it will be convinent.
• Customer’s need Solution: as we are helping
them in getting clothes washed, so we are
helping them.

25. • Price List (For normally given by customers)
• Normal wash
MARKETING PLAN
Load Kg
Price
(INR)
Discounted
(INR)
A week load Upto 6kg 180 150
A cleanup load 6 to 10kg 300 250
A half load Upto 3kg 120 100
A convenient load 6 to 8kg 240 210

26. • Target market
• 18-25 age group youth
• Single unmarried people
• People who come from outside Pune
• Competitors
• Laundry stores
• Washer mans and other maids working in houses
MARKETING PLAN

27. • Marketing strategies
▫ Promotion
 Pamphlet, brochures, relation & networking;
▫ Location
 In town site, easy to reach;
▫ Price
 Affordable and discounts for students.
MARKETING PLAN

28. • Investment cost
FINANCIAL PLAN
No Matter Total (INR)
01
Fix assets :
Vehicle
Furniture
Huebsch 13kg Frontload Washer-Extractor
Huebsch 13kg Gas Dryer
Maytag 8kg Topload Washer
Maytag 9kg Gas Dryer
Huebsch 10kg Dry Clean Washer (terpakai)
Ceiling fan
Vacuum cleaner
Automatic Booster Pump
High Pressure Cleaner
Stirline/Stirovap Hand Iron & 5 litre Boiler
Stirline/Stirovap Ironing Board
renovation
Exhaust fan
Air conditioner
Fire extinguisher
60 000.00
50 000.00
50 000.00
40 500.00
25 000.00
20 000.00
40 000.00
600.00
800.00
1 200.00
1 800.00
2 600.00
1 800.00
5 000.00
250.00
1 300.00
1 000.00

29. • Investment cost
FINANCIAL PLAN
02
Capital:
Marketing*
Operation**
Administration***
Telephone
Electircal & water
Stationaries
Transportation
Tol and parking
Others
5000.00
2500.00
5500.00
1500.00
3000.00
250.00
2000.00
1000.00
500.00

30. • Loan payment schedule
FINANCIAL PLAN
Total loan INR 500000.00
Interest 5%
Term of payment 5 years
Year Interest Principal Balance
Current balance
(minus principal)
0 500000.00
1 25000.00 100000.00 125000.00 375000.00
2 25000.00 100000.00 125000.00 250000.00
3 25000.00 100000.00 125000.00 125000.00
4 25000.00 100000.00 125000.00 125000.00
5 25000.00 100000.00 125000.00 -
Total 125000.00 500000.00 625000.00
Yearly interest = 5% x INR 500,000 INR 25000.00
Yearly principal = INR 500000.00/5 INR 100000.00
Total of payment in a year INR 125000.00
Total of payment in a month = INR 125000.00/12 INR 10417.00

31. THANK YOU