2. The GJ SOLUTION
Car Care Division
FEASIBILITY REPORT
Group Members:
Urooj Ilyas 16281
Shezza Razzaq 15838
Jahanzaib Ali Khan 15664
Fariya Nisar 15460
3. TABLE OF CONTENTS
Mission statement of the company
Overview of the report
Limitations & Justifications in proposed business
History & Current Status of the business
Company’s Hierarchy (Profile)
Employee T&D
Marketing Strategy
Target market & location
Financials
Future outlook
4. MISSION STATEMENT
“Leader in Auto Care Products and Services in Pakistan.
Enlighten and provide high quality Auto Care products and
services to our customers.”
5. OVERVIEW OF THE BUSINESS
Our new business of Car Care and Maintenance
with the name of GJ Solutions which has the trade
mark (GJ SOLUTION), which we are willing to
start and in this regards we gathered many facts,
figures and information.
6. JUSTIFICATION
• One competitor only who provides services to
members only
• Demand in the market
• Convenient for customers
• Market initiators therefore, more knowledge about
market and advantage to be price setters
• Chances to earn huge profits
7. HISTORY OF BUSINESS
• A mobile care business like ours has no particular
history in Pakistan
• Since a couple of years Motorway police has been
providing this sort of service to the people traveling
and needing help with there car but they are not
doing it professionally like us
• Although there is one competitor in the market that is
Evac but it only provides services to members
leading us to have a monopoly in the market
8. PROPOSED COMPANY PROFILE
Name Proposed task Position
Urooj ilyas Managing Director
Jahenzeb khan Director Finance
Sheeza razzaq Director Marketing & Sales
Fariya nisar Operations & Management
9. EMPLOYEE SKILLS DEVELOPMENT PROGRAMS
• Highly trained employees
• Latest technology
• Training to use equipment efficiently
• Workshops
10. MARKETING STRATEGY
Advertising will be done through:
• Word of Mouth
• Local Magazines e.g. Home Express, Women’s Own
Etc.
• Pamphlets to the Local Newspaper Hawkers
• Social Media
11. TARGET MARKET / LOCATION
• Upper class and middle class
• Residence of Clifton and Defense
• Shaheed-e-Millat Road, (WEST LAND
TRADE CENTRE) Karachi, Pakistan 75500.
•
• Approx.600 Sq ft, 4 Chambers
13. MONTHLY EXPENSES
Particulars Expenses Monthly Expenses
Expert mechanics *4 Rs.18,000/- each Rs.72,000
Co Mechanics *3 Rs.8,000/- each Rs.24,000
Customer
Representative
Officer*1
Rs.25,000/- Rs.25,000
Supervisor*1 Rs.35,000/- Rs.35,000
Rent of the Premises
Per month
Rs.140,000/- Rs.140,000/-
Increase in Rent 05% every year Rs.7,000
Total Rs.303,000
14. TOTAL ESTIMATE REQUIRED
Estimates Required
Civil Works Rs.24, 000/-
Fixture Works Rs.15, 000/-
Furniture Works Rs.65, 000/-
Plumbing Works Rs.18, 000/-
Electric Works Rs.22, 500/-
Electronic Equipment’s Rs.52, 000/-
Mechanical Equipment’s & Tools Rs.195, 000/-
Shahzore Truck (Used) Rs.650, 000/-
Staff Salaries Rs.75, 000/-
Misc Expenses Rs.20, 000/-
Total Rs 1,136,500
15. EXCEPTED PROFIT PROJECTION
After discussion with several Mechanics and Workshop owners, we have
concluded that with in the first year of our business, we can get an average
of 60 complaints per month, and if we charge 100 Rs per complaint, it will
have a 60% of cost, that will give us a 40% of profit in every complaint.
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17. BUSINESS EXPANSION IN FUTURE
• Service centers
• Mobile application in order to identify location
of the customer
• Market penetration by catering the customers
outside Karachi
