Speaker: Chris Blauvelt, Founder & CEO, LaunchGood @arblauvelt Crowdfunding is changing the way money is raised online, but can be confusing and often misunderstood. This introductory presentation provides a basic understanding of crowdfunding as a whole and what's required for a successful campaign.

1. Crowdfunding 101
Presented by
Chris Abdur-Rahman Blauvelt
chris@launchgood.com

2. What is Crowdfunding?
• Age-old concept: A crowd of people
come together to fund a project
– E.g. family & friends helping a
loved one a>er accident
• Today: A crowd of people come
together online to fund a project
– E.g. Collec@ng Dona@ons for vic@ms
of San Bernardino shoo@ng

3. The KEY Idea
The Crowd comes before the Funding
1. Social Capital: Your ability to raise depends
on your exis@ng social capital
2. Publicity: Crowdfunding is more about
publicity than fundraising

4. Types of Crowdfunding
DONATION
Money raised for a cause
Incen<ve: good cause,
sen@mental rewards
(e.g. mugs)
Muslims4SB
raises $208k
PRE-SALE
Pre-selling a product
Incen<ve: the product,
support entrepreneurism
Nadoona DVD
raises $18k
DEBT
Low/no-interest loans
Incen<ve: empower
individuals
Khalilah raises
$2k for car
EQUITY
Raising investment
Incen<ve: Return on
investment
Alchemiya raises
$100k for
Muslim NeFlix
$100-$100,000 $5,000-$500,000
$100-$10,000 $50,000-$500,000

5. Crowdfunding Example: Nadoona
Title & Tagline
Pitch
• Video
• Images
• Headers
• Text
Goal
• Financial
• Deadline
Giving Levels
• Rewards
• Impact

6. Good vs. Bad Crowdfunding
Bad Good
Purpose Opera@ng funds Specific project
Needs Money Publicity & Money
Financial Goal >$100k $1-20k
Social Network Non-existent Thousands
Team Solo opera@on 4+ all pushing it

7. Reality of Crowdfunding
1. It’s Hard: <10% of projects hit their goal
2. It’s Crazy: 80% of funds in first & last 3 days
3. It’s Everyone: 80% of dona@ons from small
donors, but 50% of funds from large donors
4. It’s Not Rocket Science: Facebook & Twieer
s@ll don’t beat an ole’ fashioned phone call

8. Secrets to Success
1. Be passionate!
2. Work as a team
3. Prepare 2+ weeks ahead of @me
4. Be emo<onal, not logical
5. Never quit
6. Have fun!

9. Ac@vity
(Nme permiOng)
• Form small teams (2-4 people)
• Go to LaunchGood.com, create your own
mock crowdfunding campaign
• Present to room!