4. Or you could give back to the
community
The Lansing Company
5. Overview of Presentation
The Lansing Company
❖ Discuss the
problem and
how we
addressed it
❖ Evaluate
alternative
criteria
❖ Based on
criteria,
finalize
solution
7. The Problem
Which organization should the Lansing
Foundation Board of Director’s
choose to receive the annual
$500,000 charitable donation?
Choose a charity that mirrors our
mission and beliefs
The Lansing Company
8. Analysis
Non-profit organization
International charity qualifications: work
throughout world to promote peace and
well-being for all nations
Lansing Foundation
Previously donated to St. Jude and United
Way
Company mission: create opportunities so
people can live better
Donations and aid comes from generosity of
over 200,000 employees
SOURCE: Giving USA Foundation 2015 Annual Report on Philanthropy
The Lansing Company
9. Must:
Criteria
cannot choose same organization as in past five year
criteria is unanimously supported by all board members
follow our mission:
to create opportunities for individuals to live better
impact community
passionate about helping people live better
supports anyone regardless of his/her background
The Lansing Company
10. Want:
Weight Criteria
3 promotes healthy lifestyle for all demographics
2 provides friendly environment for positive growth among
children
2 impact local community and has Omaha center
1 values education
Weight: 1 = important; 2 = very important; 3 = extremely important
The Lansing Company
11. How We Reached Alternatives
Brainstorming
❖Simultaneously gathering ideas from
members of the group
❖Generated a broad list of items, then
narrowed them down together
❖Assessed the viability of each idea
❖Considered a wide range of alternatives
The Lansing Company
12. How We Reached Alternatives, Part II
The Lansing Company
Normal Group Technique
❖ Structured method of
group brainstorming,
which encourages
participation from each
and every group
member
❖ Involves problem
identification and
solution generation
Combination Method
❖ Effective method of
group problem solving,
meant to bring ideas
together
❖ Yielded results we
desired for discovering
relevant alternatives
13. YMCA
❖-Of the world’s largest non-profit organizations
❖-George Williams founded the Y in London in 1844. He joined 11 friends to
form the first Young Men’s Christian Association, with the goal of allowing a
place for young men to escape the dangers of street life. In 1851, the first
U.S. location opened at the Old South Church in Boston, MA
❖-Community involvement for over 160 years; global reach and local presence
❖-Connects people of all ages and backgrounds
❖-Thousands of partnerships centered on delivering positive social changes
and impact
14. Wounded Warriors
❖A non-profit 501 (3)(C) charity and veterans
service organization
❖Officially formed in 2003, following the tragic
events of September 11th, 2001
❖Motto is: “The greatest casualty is being
forgotten.”
❖Purpose is to provide help and assistance
to injured military service member's
(physical or mental wounds), through
custom tailored programs
The Lansing Company
15. ❖A non-profit charity started in 1982 by Nancy Goodman Brinker in Dallas, TX
❖The most well known and best funded breast cancer organization in the
United States
❖Fund raising conducted primarily through events (e.g. 5k run) and corporate
sponsors
❖Actively involved in more than 50 countries with over 100,000 volunteers
❖Slogan: “It all started with a promise.”
❖ www.Komen.org
Susan G Komen
The Lansing Company
16. St. Jude Research Hospital
❖A nonprofit 501 (3)(C) charity started by
Danny Thomas and two business partners
in 1962 of Memphis,Tennessee
❖Extensive network of hospitals across the
nation affiliated under the St. Jude name
❖Main goal is to provide pediatric treatment
to children with catastrophic diseases
❖ www.StJude.org
The Lansing Company
17. United Way
❖United Way of America (formerly known as United Way Worldwide) is based
in Alexandria, Virginia with over 1,200 locations spread nationally
❖The United Way offices have a local approach because of varied differences
of communities. Primary focus is on health, income and education
❖Established national partnerships with over 100 corporations
❖Helps individuals and groups with community-change efforts to support
interests, direct service programs and advocating public policy changes
❖ www.UnitedWay.org
The Lansing Company
19. Evaluating Charities - Must Criteria
Must Criteria
Wounded
Warriors
Project
Susan G.
Komen
St. Jude
Research
Hospital
United Way YMCA
Mission statement
mirrors our statement ✓ ✓ ✓ ✓ ✓
Have not been
recipient in past 5 yrs ✓ ✓ ✓
Accessible to public
(physical center/site) ✓ ✓ ✓ ✓ ✓
Unanimously
supported by all board
members
✓ ✓ ✓ ✓
The Lansing Company
20. Evaluating Charities - Want Criteria
Want Criteria Weight
Wounded
Warriors
Project
Susan G. Komen YMCA
Support healthy lifestyle
for all situations/ cond.
3 x 2 = 3 1 = 3 3 = 9
friendly environment -
positive growth in kids
2 x 1 = 2 2 = 4 3 = 6
Impact local community
and has Omaha center
2 x 0 = 0 2 = 4 3 = 6
Value education 1 x 2 = 2 1 = 1 3 = 3
Total 7 12 24
● Weight: 1 = important; 2 = very important; 3 = extremely important
● Rank: scale of 0 - 3 with 3 being the highest in how well it meets the criterion.
The Lansing Company
22. YMCA Changes People’s Life
-Zahra’s Story
http://metroymca.org/
-Hamilton’s Family Story
● Provide valuable
education
● Available to
everyone
● Improve healthy
lifestyle
● Strong support
to children
The Lansing Company
24. 2. Childcare: $150,000
● Provides toys, board games, and books
● Sends supplies to child care services at
YMCA
● Develop advertising fee
1. Health care: $250,000
● Provide facilities and equipment
● Increase medical supplies in facility
http://metroymca.org/
The Lansing Company
25. The Lansing Company
3. Family Program: $70,000
● Host family events at our building on
weekends
● Donate for YMCA scholarship
programs
4. Education Program: $30,000
● Provide textbooks
● Provide supplies to children
http://metroymca.org/
26. With this $500,000 donation we can...
❖provide membership and program
scholarships
❖support advancements in new
healthy living situations
❖help our community experience life-
changing programs at the YMCA
The Lansing Company
27. $25
Gives a child an
opportunity to
participate in a
youth sport.
$50Offers a child 8
swim lessons.
$1000 Offers 1
month of after
school care for
a child.
$250
Provides a youth
membership for a
child or teen that is
looking for a safe
place to go.
$500
Offers 1
chronic
disease
program participant’s family a
free membership so they are
able to strengthen together
and support their family
member on their wellness
journey.
$100Offers 2-3 families a
membership at an
affordable cost.
http://www.kmymca.org/sup
port/your-gift-in-action/
