2. Brief Background
Founded at University of Michigan
App went live: February 6, 2015
333 downloads as of 2/15/2014
Allows users to post pictures on how long lines
are at bars
Gives everyone a heads up on how long the
line is
3.
4. Why?
Great opportunity to work with an early stage startup
app
Will be able to impact company directly by growing
the market here
Wanted a challenge by trying something new as non of
us have marketing experience
Wanted to start with Big10 schools and Wisconsin was
one of the top targeted schools
5. OKR 1
Objective 1: Market Research – Metric Scale 0-1
Key Results
Survey at least 300 students at UW-Madison about their
experience with lines at bars
Get in contact with managers, bartenders, etc., at
each of the top bars in Madison (Kollege Klub, Red
Rock, Madhatters, etc.)
Test the market with the app and determine what is
useful/what can be improved
6. OKR 2
Objective 2: Increase User Base – Metric Scale 0-1
Key Results
Increase downloads on UW-Madison campus to 500 users
Acquire more attention to social media platforms
Facebook: 500 Likes
Reaching out to bars to promote the app and become
strategic partners later
Planning events
Special bar deals
7. OKR 3
Objective 3: Help execute “Cut the Line” initiative – Metric
Scale 0-1
Key results
Talk to big bars to figure out logistics on how this would
work
Try to work with founder to have a beta test at a
specific bar in Madison
