This is the careers genius entry presentation.

1. Careers Genius
By
Ocean, Ross, Richard, Kieran and Connor

2. Who: People seeking further education or jobs
What: Applying for jobs, universities and colleges
When: When students need to apply for further
- education
Where: United Kingdom (May expand later)
Why: Students can be overwhelmed by the options and
many want to refine their search for

3. Problem
Too much choice
Hard to see what universities and colleges offer
No simple way of seeing what jobs specifically
require without individually searching

4. Question
How can we simplify applying for colleges and
Universities and Jobs?

5. Key insight statements
We asked a few people who said there is confusion and it
would be easy if they could have an app and refine searches for
universities and courses

6. Mini Elevator Pitch
My team, Korbinian, is developing a mobile
app to help people seeking further education
or jobs. We will simplify there search for
jobs, colleges and universities by using
simple filters and sliders.

7. User profiles
Many students use there phones a lot
and they say an app will make it
simpler and they would use it.

8. Competitors or alternative solutions
That already exist in the market
There are many job seeking apps but none that
we know of about which focus on colleges or
Universities

9. MVP user stories and feature chosen
Our Core feature is the university and
college searches. These ideas who
have gone down well with different
students

10. Flow of app & user feedback integrated
We haven’t used any user feedback, but some of
our group think it’s slightly complicated.

11. Key wireframes 1/3
This is the basic layout of the
application anything we create
goes off this

12. Key wireframes 2/3
This is the careers genius home page
where you can get to any where and
every where.

13. Key wireframes 3/3
These are the login/sign up, Loading
and search screens, I think that
because they look simple and not too
abstract makes them work.

14. Feasibility
Data, content, technical
We have learned how to do app designs on Balsamiq
Mockups. We learned how to do poplet’s which is an
easy way to show where the pages take each other.

15. Business Case & Customer pledges
Our app will be free to download and to browse
university and college courses. The customer
will be able to purchase a premium account
which removes adverts and allows people to
directly apply by sending their C.V. via E-Mail to
the university or College. The people who
completed the survey said they were willing to
pay for a premium account.

16. Marketing Strategy
Initially we would start advertising on social
media (Facebook, Twitter e.c.t.) When we get
money we can advertise on the Radio and put
up posters in high schools. As most of our target
market will be in high school seeking college
courses.

17. We had 2 teleconferences with entrepreneurs. They said they
liked the idea and they suggested improvements for the app like
having it free and actually charge the companies advertising.
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