5. Competitive Advantage
! Self-promoting app
! Low fixed cost
! Speed to market
! Long term user managed
service
! Advertising potential
! Turn-key mobile solution for
Universities
Tuesday, February 5, 13
6. The Strategy
PHASE 1:
Establish a foothold and
credibility in the Hawaiian
Islands
PHASE II:
Hit the road
PHASE III:
Target remaining
institutions and
implement advertising
strategy
PHASE IV:
Target state-level
institutions (DoE)
Tuesday, February 5, 13
7. The Finances
App Instances 1 5 50 500
Revenue 21k 107k 1m 10.5m
Operating
Expenses 2k 10k 100k 1m
Pre-Tax Income 19k 97k 900k 9.5m
Break
Even at 3
Sales
! OPTION 1: Monthly Payments
! 3 Year Contracts (Monthly Payments)
! $99/month service fee after 3 year
contract
! PAYMENT PLANS
! $399/month = $14,364
! $499/month = $17,964
! $599/month = $21,564
! OPTION 2: Upfront Payment
! UPFRONT PAYMENTS
! 15% Off Total Cost of 3 year contract.
! $99/month service cost will activate
after 3 years.
! = $12,209
! = $15,269
! = $18,329
Tuesday, February 5, 13
8. Advertising Revenue
Campus Run
MyCampus
Run
! Option to sell ad space to local
small businesses
! Standard ad contracts
! Opportunity to cover purchase cost
AND make Money
Example
20,000 Students = $100/month
! Ability to group schools/users
together to sell mass advertising to
national corporations
! 100,000 users (Start Ad Campaign)
Standard ad contracts
Selling Points
1. Selective target market
2. Value of 18-24 year olds
Tuesday, February 5, 13
9. The Opportunity
For The Team
! $50,000 + Salaries Investment
! iOS App Development (Initially priced at
$37,000)
! Operating & Startup Costs ($5,000)
! Hard Cost for 5 app instances ($5,000)
! Initial Structuring of Legal & Accounting
Foundation
! Little brother strategic partner with Digital
Mediums and Boom! Ventures
For You
! 25% Ownership
! $50k return on investment after 10 sales
! Full time, equity-based sales force and
fully-equipped management team
! New Boom! Venture market-ready
product Q3 this year
! National brand recognition
Tuesday, February 5, 13
11. Old Slides & Attachments
Tuesday, February 5, 13
12. App Concept (Cont’d)
! A Low Cost Platform for Rapidly
Deployable and Highly Scalable
Customized Apps for small
universities, colleges, private schools
and public institutions (2-3 weeks to
launch customized mobile app)
! Features Intelligent Advertising
allowing massive college-audience
targeting; providing exponential cash
flow growth opportunities
! Self-promoting app: every university
we sell to becomes an engine for
promotion; driving downloads and
engaging students
! Powerful Usage Analytics - learn more
about your students, and where, how,
why they are interacting with your
application
! Managed: Design, Develop, Launch &
Ready to Download
! Cost: $599/month (over 3 years) $99/
month after that or $15k one-time and
$99/month service cost
! Maintenance, Support, and Hardware/
software Updates Included
Tuesday, February 5, 13
13. The Ad Multiplier
! The only app that specializes in capturing, engaging, and advertising via push notification and real-time mobile
marketing to the college student
! A cost recovery mechanism for colleges and universities to offset expenses
! School offsets cost of app through campus deals
! We create and generate a separate sustainable revenue model through deals section
! Deals only! Push Notifications
! Cost and volume of mobile advertising exponentially increasing annually
! Schools will sell advertising within a mile radius
! Focus on app sales, then once we hit the 100,000 user mark, advertisement sales will begin. Exclusively targeting
large corporations
Tuesday, February 5, 13
14. The Strategy
PHASE 1:
Establish a foothold and credibility
in the Hawaiian Islands
PHASE II:
Target the 1,400 4 year postsecondary institutions in the
United States with a total enrollment less than 15,000.
The prevalence of mobile apps dramatically decreases
below this benchmark. Gaining a strong foothold in this
relatively untapped market segment will enable us to
branch out into the rest of the market with credibility
and a more refined product offering.
PHASE III:
Target the remaining 3,000
postsecondary institutions and the
top 10% of the the 33,000 private
schools in the United States. *
PHASE IV:
Phase IV: Target School Districts and
implement a comprehensive mobile
information communication between
administration, teachers, and students.
Tuesday, February 5, 13
15. TheTeam
Name Position Background
Lubuw Falanruw Chief Advisor
Serial Entrepreneur, Founder, Boom
Ventures, Digital Mediums,ActivityRez
and Investor
Sean Carney Sales & Business Development
Founder Elite Sports Academy,
Entrepreneur,Assistant Men’sVolleyball
Coach University of Hawaii
Nick Heldreth Sales & Business Development
Entrepreneur, Owner Heldreth
Enterprises, Oahu Party Bus & Sales
Expert
Dan Bowe Product /Technical
Entrepreneur, Mobile App Architect (6
years experience), Founder/Principal of
Nitecast LLC Real-time Events/
Promos, Spatial Engineering M.S.
Tuesday, February 5, 13
