data analysis of start-up companies and tools to monitor the performance of digital marketing insights

1. MedBound
PROGRAM PRESENTATION

2. 2
EACH ONE: TEACH ONE!
Our mission is to become the recognized leader in its target market
for providing information and leads in healthcare industry to various
healthcare professionals and students from verified users on an
online platform, which is accessible to members only.
OUR BIG IDEA

3. Segmentation
The segmentation was done on the basis of medical
students and medical professionals. Then it explained in
the dimension of Ayurveda, homeopathic and
professors.
Targeting
It clearly depict that major target audience for
MedBound application is Medical student, as per data
907 student use the application out of 1276 total users
that is 71% of total users whereas Medical professional
are also in increasing side with 369 out of 1276 that is
29% of total users.
.
STP for
MedBound
3
Positioning
Targeting
Segrmentation
Positioning
Through different marketing strategy the application did
not made a place in mind of most of the users on the
platform for main reason is the Covid=-19 duties.

4. TARGET AUDIENCE FOR MEDBOUND
The mains objective of application is to make the social media platform for verified medical
professionals and medical student world-wide. Create short messages and posts in a quick manner and
sharing experiences, and perspective. Verified members can ask and give their opinion related to the
professional life and grind that is unique to this noble profession. The platform brings amazing
opportunities for seeking and providing mentorship, and guidance.
The audience who are main target for application’s outreach
29%
71%
Medical Professionals
Medical Students
It clearly depict that major
target audience for MedBound
application is Medical student,
as per data 907 student use
the application out of 1276
total users that is 71% of total
users whereas Medical
professional are also in
increasing side with 369 out of
1276 that is 29% of total users.

5. 5
4 P’S OF MARKETING
Place
PLACE
Price
• Annual subscription
of email ID of
MedBound domain
• Registration fees for
membership for
organizational
account
PRICE
Promotion
• Social Media
• Content Writing
• User Acquisition
program.
• Email marketing.
PROMOTION
Product
An online information
sharing website for
healthcare professionals
and medical students
operated by verified users
only.
PRODUCT
ONLINE- easy and equal
accessibility for all.
With its availability is on
play store for androids,
App store for iOS and the
Web version

6. 6
PORTER’S FIVE FORCES
MODULE
Competitors are currently limited, but
in future they will be increased. Since a
lot of new business players come.
Existing competitors have high profile
users and users loyal toward them.
.
No. of substitutes is high,
substitutes include Doximity,
Parler etc. Substitutes are too
popular among users.
• Users are customers of
platform, users are mostly
searchers of ideas.
• Users can choose
applications with strong
industry experience.
There are many suppliers, but
some highly-reaching and
affinity suppliers charge high
prices for putting ads in their
portals.
.
• Lack of getting efficient work
force is a threat in digital
marketing and project
analysis.
• Cost of setting up a digital
marketing is low but agencies
need to invest a huge amount
in backend function like
technology.
.
THREATS OF
NEW ENTRY
BARGAINING
POWER OF
SUPPLIERS
RIVALRY BY
EXISTING
COMPETITORS
BARGAINING
POWER OF
BUYERS
THREATS OF
SUBSTITUTES

7. 7
SWOT ANALYSIS
STRENGHT WEAKNESS OPPUTUNITY THREATS
• Relevant & unique content.
• User-friendly design.
• Quick sign-up for verified
medical professionals and
students.
• Good hosting service.
.
• Poor content & copy right
images.
• Long subscription process.
• Poor mobile and desktop
optimization.
• Poor network optimization..
• New technology.
• Internet on mobile/desktop.
• Innovative marketing strategy.
• online transaction.
• New entrants (websites).
• Poor government policies.
• Software piracy.
• Fraudulent activation.

8. 8
MARKETING STRATEGY ANALYIS
Medical Professional
• Digital Marketing 47.83%
• Organic Search 40.83%
• Referral 11.34%
Medical Students
Digital marketing is most preferred.
Digital marketing is most preferred.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Medical student
Medical Profesionals
• Digital Marketing 52.81%
• Organic Search 39.56 %
• Referral 07.63%
Digital marketing is preferred by both medical professionals and student but on an average 5%
increase is seen in medical student user acquisition as compared to medical professionals.

9. DEMOGRAPHIC ANALYSIS
(Based on user acquisition)
9
70%
From India
10%
From USA
20%
From Russia
The application usage is seen more in Asian countries like India and Russia with 90% of active users where
are only 10% active users are from USA.

10. TASK 1
10
IT management & Product development
JIRA Bug report tool MedBound Admin backend

11. TASK 2
11
Email Marketing & Social Media Marketing
Mail Chimp for email
marketing
Social Media Campaigns

12. TASK 3
12
Data Analysis
Google Analytics Send Grid Analysis of Email Champions

13. TASK 3
13
Data Analysis
MAIL CHIMP Analysis
Send Email Champions

14. LEARNINGS
14
• Get to know about challenges and opportunities for digital marketing in world-wide market.
• Gain basic understanding of SEO, SEM, SMM, email marketing, etc.
• Fulfilling each requirement of user is very important regardless of whether that requirement is
small or big.
• I learned how to pitch the client while meeting for education grant and financial benefactor
from Appsflyers.
• I experienced the corporate feeling which gives me a good exposure.
• Leadership quality, it’s all about the impact you have on other people. You need to have
leaders within an organization. Leaders will deal with the customer, project, etc. as a leader.
• Healthy Competition forced to do better job the trick is to learn from your competitors. quicker
than they can learn from you. Always look for your competitors’ strengths.
• Digital marketing work is all about a teamwork and it always try to give best out of all.
• Time management is the big management lesson I have learnt as make individual more divert
to words it works.
• How to do a formal communication, the way how to communicate with each level of
management to get work done.

15. RECOMMENDATION
15
The suggestions for MedBound application for different
aspect including technical aspect, promotional aspect
and monitoring aspect as summed up as follows:
• Technical Aspect
• Promotion Aspect
• Monitoring Aspect

16. THANK YOU