Fall2014 shark tank final presentation
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A Sweat Life
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Fall2014 shark tank final presentation
- 1. A SWEAT LIFE By: Adam Rudolph, Jared Cohen, Jared Kaufman, and Kelley Kollock
- 2. A SWEAT LIFE - OVERVIEW • An online multifunctional blog that provides readers with: • Affordable ways to stay fit and healthy in a busy life • Workout plans that can be executed anywhere at any fitness level • Partners with gyms across the Chicago area to create events • Project Overview: • Broadening target market • Compiling Lunch Bunch into eBook
- 4. PROJECT MILESTONES • Deciding on a business • Original contact and project idea approval • Consistent follow-up meetings • Through the BYOB initiative we have: • Increased male attendance to #Sweatworking events by 100% • 5 males 10 males out of 40 attendants • Making the Lunch Bunch • Increased Facebook likes
- 5. RESULTS • Lunch Bunch Menu eBook • Feedback from local gyms • Increased Facebook likes
- 10. BENEFIT TO A SWEAT LIFE • Increasing the Facebook likes by 108 since Presentation 2 eclipsed our original goal of 50 • Increases by 8% • Developed eBook layout of Lunch Bunch • Template to add more recipes • See if there is opportunity in Madison for A Sweat Life
- 11. LESSONS LEARNED • Importance in fully establishing 1st location before expanding • Challenge but importance in finding and growing target market • Value of outside help • True effort and commitment required in starting a company • Learned power of word of mouth marketing • Importance of continuous growth to prove your product • Value of Business Model Canvas
- 12. Q&A
Editor's Notes
- Jared Cohen
- Jared Cohen
- We have faced many milestones throughout the process of this project. First off, our biggest milestone was deciding on a business- we wanted to find a business that was in the early growth stage so that we could really make an impact on the company and really single-handedly help it grow Next, we began contacting the business and once we got a better idea of what the business did, we really learned that it would be a great fit. We met with the founder about once every other week. When we presented for the second time, we reached another major milestone. Through the “bring your own boy” initiative we increased male attendence to sweatworking events by 100% Recently we also compiled the “lunch bunch” into an eBook (which kelley will show you later on) And finally, as of recent, we drastically improved facebook likes
- Kelley
- Kelley
- Kelley
- KELLEY: The last deliverable we worked on was contacting local gyms to see if they would have an interest in hosting sweatworking events. The gyms we contacted were CYC, Pure Barre and Inter Fire Yoga. Overall, we found that there was a definite interest, but they needed more information about the logistics about how it was going to work. We decided that if we were going to expand to madison, each of these gyms would be a definite opportunity. I am now going to pass it onto Jared to talk about how we benefited the company.
- ADAM: One of the biggest things that we did since our last presentation was working on marketing. We wanted to spread the word about a sweat life to the college campus for 3 reasons. First, because a lot of people that go to school here will move back to chicago and will be potential members. secondly, to see if there is potential interest in madison. And finally, to help expand the target market from just aiming towards women, to also aiming towards men We found that the easiest way to increase likes was by word of mouth. Specifically, word of mouth in the greek scene. We posted in many facebook groups, and emailed different fraternities and sororities. Our initial goal was to increase by 50 likes, but in total we increased by 108 likes!
- Jared Kaufman
- Jared Kaufman