1. Final Presentation
Meredith, Ross, Brian

2. Client Overview
● Launched in February 2013 by George D. Bousis
● Headquartered in Chicago
● Online marketplace to buy and sell discounted gift cards
● Raised $22.5 million in capital
● Launching new initiative: Raise on Campus

4. Project Overview
● Goal: Raise Awareness on Campus
○ 50 sign ups with a .wisc address
○ Gain 10 followers on RaiseUW Twitter account
○ 50 “likes” on Raise on Campus Facebook page
○ Complete by December 1
● Greek Community sign up competition
○ Prizes: Money to philanthropy
■ 1st: $500
■ 2nd: $300
■ 3rd: $200

5. Project Milestones
● Promotional content reposted by
prominent social media accounts
○ Retweet by prominent UW Twitter
account (@UWodyssey)
○ Raise company Instagram has
regrammed our post

6. Project Milestones (cont.)
● Greek Sign up Competition

7. Results
As of 12/1/14:
● 350 new signups from Greek competition
● 656 Twitter Followers on @RaiseUW
● 72 Facebook likes on Raise On Campus page

8. How Results Benefited Client
● More sign ups = more potential customers
● Greatly increased awareness across UW
Campus
● Large customer base for the holiday season
● “Swag” survey will provide insight on what
merchandise appeals to college students

9. Lessons Learned
● Barrier to entry
o Large and diverse campus → hard to reach every
student
o Social media is best way to reach as many students
as possible
● Hard to follow up with students and confirm sign up
● Having a plan is very important for success of startup
o Social media calendar
o Planned community outreach events
o Scheduled promotion events

10. Moving Forward
● Christmas/Holiday Season
Promotion Event
● Iphone App Expansion