Presented at the 5LINX National Training Event by Katie MacAllister, Director of Communications

1. Social Media Best Practices
Katie MacAllister, Director of Communications

2. The 5LINX Social Empire
• Facebook.com/5LINX
• @5LINXinc
• @5LINX
• YouTube.com/5LINXvideo
PLUS...
• tv.5LINX.com
• my.5LINX.com
• 5LINX Legacy App

3. Why Social Media?
• Facebook: 1.59 Billion daily users
• Twitter: 126 Million daily users
• YouTube: 5 Billion video views each day
• Instagram: 1 Billion monthly users

4. Why Social Media?
• Facebook: 1.59 Billion daily users
• Twitter: 126 Million daily users
• YouTube: 5 Billion video views each day
• Instagram: 1 Billion monthly users

5. WHO CARES?

6. Why It’s Actually Important
• Social media makes direct sales
easier than ever. We connect more
on social than we do in person
• Facebook messages are replacing
emails and phone calls
• Need a recommendation? Most of
us are asking our friends!

7. Why It’s Actually Important
• Social media is replacing the traditional sales
approach
• 99% of businesses have a social media presence
• The search function is replacing face-to-face
interaction
• How about 1 Billion new business partners?
You can’t afford NOT to be
on social media.

8. How Can You Stand Out?
• What makes you stand out from everyone
else?
• What makes you different from other 5LINX
Representatives?
• Why should someone pay attention to YOU?
• You aren’t competing with other businesses
and entrepreneurs, here’s your REAL
competition:

10. “For the first time, companies have to
compete on the very same turf as our family
and friends, using the very same tools,
technologies, media and messaging as
consumers. They are invading the spaces
we are using to connect personally.”
-Jay Baer

11. Create Successful Content!
•Make it easily shareable.
-Images have the highest share rate
•Your content should be visually
appealing
•Something that YOU would want to see
•Content should be helpful in some
way. What can I do for YOU?

12. “SELL something and you can make
a customer today.
HELP someone and you can create a
customer for life.”
-Jay Baer
Helping vs. Selling

13. Taxi Mike’s
Dining Guide
Help First.
Sell Second.

14. IKEA has
mastered this
concept with
their free
moving
boxes!

15. Strategically Eavesdrop!

16. Make it Work for You
•Search on Twitter & Instagram for:
• Pain Relief
• Second Job
• Job Opportunities
•Reach out & start the conversation
about the 5LINX opportunity or
our product line!

17. Quality vs. Quantity
• A few quality posts are better than a large
quantity of posts
• Stop SPAMMING your followers with the same
content over & over again
• Be consistent and know how many posts you can
commit to.
• Not updating your page? It could be
hurting you!
• Respond to comments regularly

18. Old School vs. New School
• Focus used to be on information. The focus is
now on community
• Content marketing is OUT. Relationship
marketing is IN.
• Sales used to be about selling, but now its about
relationships

19. Recommended
Reading:
“Youtility”
by Jay Baer

20. So, Now What?
• Not on social media? Start on Facebook
and Instagram!
• Already on social media?
- Review your social media strategy
- Get additional training through
conferences & webinars
- Visit the 5LINX Facebook page for
content examples

22. QUESTIONS?