Target audience

1. Target Audience
Our target audience for our music video is going to be older teenagers
and younger adults. Due to our video being based around the conceptof
heartbreak, it relates to an older target audience who will be in the prime
age to experience this feeling, thus, making it appeal and relatable. We
are displaying the theme of heartbreak maturely through symbolism
which only a mature older audience will be able to interpret. We don’t
want to include any lip syncing or ‘cheesy’ pop aspects to our video, but
instead more lyrical contemporary dancing which will all have a message
behind it. A younger audience may not find this appealing to watch nor
understand the whole concept. Therefore, our target audience is going
to be older teenagers/young adults who can easily interpret and relate
to the mature theme and unique concept being portrayed through
symbols.