V.G. Siddhartha founded Cafe Coffee Day in 1996, starting with a single outlet in Bangalore. It has since expanded to over 1500 outlets across India, becoming the largest coffee chain in the country. Siddhartha obtained an economics degree and worked in financial services before starting CCD. Under his leadership, CCD has diversified into coffee production, exports, retail outlets, vending machines, and other subsidiaries. It has received several awards for being India's most popular coffee brand and one of the most trusted. CCD employs over 5000 people and continues to grow its business across India's food and beverage sector.

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PGDM 2017-2019
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v.G siddhartha

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ABOUT THE LEADER
• V.G was born in Karnataka , He is best own known as the
founder-owner of the chain of Cafe Coffee Day outlets.
• He obtained a master's degree in economics from Mangalore
University.
• After doing his Masters he joined J M Financial Limited in
1983-1984 in Mumbai as a management trainee/intern in
Portfolio Management and securities trading on the Indian
Stock Market.
• Siddhartha bought a stock market card for Rs 30,000, along
with a company called Sivan Securities, which was renamed in
2000 as Way2wealth Securities Ltd with vision to set "new
standards in the retail financial services in India".

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HOW COFFEE CAFÉ DAY
STARTED
• Cafe Coffee Day Global limited Company is a Chikkamagaluru based
business which grows coffee in its own estates of acres.I12, 000 t is the
largest producer of ARABICA beans in Asia exporting to various countries
including USA, Europe and Japan.
• The first CCD outlet was set up on July 11, 1996, at Brigade Road
Bangalore, Karnataka. It rapidly expanded across various cities in India
adding more stores with more than 1000 cafés open across the nation by
2011.
• In 2010, it was announced that a consortium led by Kohlberg Kravis
Roberts would invest ₹10 billion(US$160 million) in Coffee Day Resorts,
owned by the company.
• As of March 2015, there are 1530 outlets across 29 states of India. Cafe
Coffee Day has also expanded outside India with its outlets in Austria
(Vienna), Czech Republic, Malaysia, Egypt and Nepal

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SUBSIDIARIES
• Coffee Day Fresh 'n' Ground, which owns 450 coffee bean
and powder retail outlets
• Coffee Day Square, a high level coffee bar in Bangalore,
Chennai, Mumbai, New Delhi
• Coffee Day Xpress, which runs 900 plus Coffee Day kiosks
• Coffee Day Beverages, which runs over 34,000 vending
machines
• Coffee Day Exports, its exporting wing
• Coffee Day Perfect, its fast-moving consumer goods
packaged coffee division
• Coffee Day B2C Plant, Coffee vending
machine manufacturing division

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AWARDS
• Cafe Coffee day was named "most popular hangout joint
amongst youth" at the 3rd Global Youth Marketing Forum in
2011.
• Indian Hospitality Excellence Awards also named it "India's
most popular coffee joint“
• Brand Trust Report 2012, Cafe Coffee Day was ranked 125th
among India's most trusted brands in 2011.
• Brand Trust Report 2013, Cafe Coffee Day was ranked 210th
among India's most trusted brands.

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WHAT IT OFFERS
• IT has over 5000 employees.

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SOME UPDATES
• Coffee Day Enterprises is the largest IPO on the food services
side.
• McDonald’s through its franchise partner for West and South
India.
• The company also has a large vending machine network
(30,000) across offices in India.
• Siddhartha, 55, is the 75th richest man in India with an
estimated wealth of $1.27 billion, according to business
publication Forbes
• it has interests in coffee retailing, logistics, technology parks
financial services and investments . It has investments in
technology companies such as Mind tree with 16.76% equity
holding. Siddhartha additionally owns 3.01% in Mind tree.

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