Project in advertising management

INDIAN INSTITUTE OF PLANNING & MANAGEMENT 1
EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOR 2014
Indian Institute of Planning & Management
(IIPM Tower, AQ-6, Sector-V, Salt Lake City, Near Techno Polis. Kolkata-700091)

ABSTRACT
Today, advertising is a multi-billion industry, employing hundreds of thousands of people and
affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased
tremendously and is more intense than ever, it is vital that companies differentiate themselves
from competitors by creating even more powerful, entertaining and innovative advertisement
messages, as well as sponsoring different events to motivate the customers to buy their products.
Here we are focusing on three companies namely Khadims, Bata and Sreeleathers and
quantifying their advertising effectiveness over their customers through out a questionnaire
survey and improvement of these advertisements for more customer acquisitions.
‘The bottom line’ of the market research speaks that branded shoes in India has been increasing
on day by day basis. That sounds good for domestic as well as international market.

ACKNOWLEDGEMENT
Concentration, Dedication and hard work are essential but these factors are not only essential to
achieve the desired goal. Guidance and co-operation of the people make it successful.
Acknowledgement is not merely a formality but it is an expression of deep sense of gratitude and
appreciation.
We sincerely acknowledge to our project guide Prof. B.D.Gupta, who supported us and extended
his valuable support for review of project and report.
Lastly we would like to express our sincere gratitude to all faculty members of IIPM who
encouraged and gave us moral support to complete this task.

CONTENTs
EXECUTIVE SUMMARY: ......................................................................................................................... 6
INTRODUCTION:.................................................................................................................................... 7
RESEARCH OBJECTIVE:.......................................................................................................................... 8
RESEARCH METHODOLOGY:................................................................................................................. 8
BODY OF THE REPORT........................................................................................................................... 9
Khadims company information:........................................................................................................ 9
Khadims product range:.................................................................................................................... 9
Khadims sales turnover:.................................................................................................................... 9
Bata company information: ............................................................................................................ 10
Bata competitors:............................................................................................................................ 11
Bata sales turnover: ........................................................................................................................ 11
Sreeleathers company information: ............................................................................................... 11
Sreeleathers competitors:.............................................................................................................. 12
Sreeleathers sales turnover:........................................................................................................... 12
FINDINGS(PRIMARY) & ANALYSIS ........................................................................................................ 13
CONCLUSION......................................................................................................................................... 26
RECOMMENDATION.............................................................................................................................. 27
BIBLIOGRAPHY...................................................................................................................................... 27
APPENDIX ............................................................................................................................................. 28

LIST OF FIGURES & TABLES
Gender:............................................................................................................................................ 13
Age:.................................................................................................................................................. 13
Remembrance of the ads:.................................................................................................................. 14
Liking of ads:.................................................................................................................................... 15
Ads describing the product: ............................................................................................................ 16
Tagline ratings:................................................................................................................................ 18
Buying assurance:........................................................................................................................... 19
Product differentiation: .................................................................................................................. 20
Respondents targeting the target customer:.................................................................................. 20
Used in anytime: ............................................................................................................................. 22
Current using product: .................................................................................................................... 23
Ads receiving preference: ............................................................................................................... 23
Type of ads prefernce: .................................................................................................................... 24
Improvement of these ads:............................................................................................................. 24

Executive Summary
This project is a comparative study of consumer perception of reputed product brands. The three
major players are Khadims, Bata and Sreeleathers. There is neck to neck information between
the three.
Khadim’s was established in 1965 with the acquisition of a small shop in Chitpur by Lt. Shri
Satya Prasad Roy Burman. Khadim’s sustainable growth and quick ascendance to popularity has
many authors; a management that displayed insightful business acumen and a loyal workforce
that made customer satisfaction their mantra. Even as our business and social environments
change rapidly, Khadim’s promises to provide the same value quotients to customers that will
continue to deliver delight.
Bata was founded by three siblings with a small inheritance in the town of Zlin, Czechoslovakia
on August 24, 1894. Bata reach is worldwide; its presence is local. Our novel international
manufacturing structure allows Bata facilities around the globe to respond to the unique needs
and wants of local customers. As a result, Bata is honored to be a local company in every country
it serves. Bata continues to be guided by the same core principle it has followed for over one
hundred years: to know its customers and to create the best possible products to meet their needs.
Sreeleathers is engaged in the business of dealing in all kinds of footwear and leather
accessories. It is also engaged as retailer and wholesaler of footwear and leather articles. The
Company has around 30 retail outlets (including outlets owned by franchise), spread over 9
states including West Bengal, Bihar, Jharkhand etc.
There are different individual companies under a common umbrella each dedicated to a specific
line of product manufacturing, procuring or other particular business activities.

Introduction
Advertising Management is a career path in the advertising industry. Advertising and promotions
managers may work for an agency, a PR firm, a media outlet, or may be hired directly by a
company to develop branding for the company's product or service. This position can include
supervising employees, acting as a liaison between multiple agencies working on a project, or
creating and implementing promotional campaigns.
Every organization, or rather, Brand, invests a lot of capital on marketing, a major
chunk of which is spent on making ads. Getting an iconic celeb like Amitabh
Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of
cake nowadays. But, to how much extent does these ads actually affect the
consumers? Do they actually buy a product just because their favourite film-star is
endorsing it? Is it possible that a product can change its image on the consumers
overnight, just because of the flashy ad they just released?
Advertising, it can be said, has a similar effect on our purchasing habits as our peer
group does. Nobody jumps in to say “I need that thing” just because the ad that had
just been aired on TV is extremely attractive, but yes, sometimes, we may say “let’s
try this brand, the ad on TV looks good.”
Advertising and promotion offer a news function to consumers. Viewers of ads learn about new
products and services available to them, much like they learn about events in the news. This
information function has a neutral role. It provides facts without approval or disapproval from
consumers. Customer behavior at this stage encompasses expressions of curiosity.
Consumers have a rational response to advertising when they look at the features of a product or
service. This response focuses on a logical listing of all the functional aspects of the offering.
This is an intellectual response, rather than an emotional one.

Research Objectives
The research study tends to follow and achieve specific objectives-
 To study the effect of advertising on consumer buying behavior.
 Comparison Between the branded shoes.
 To find out consumer’s satisfaction level to give suggestions for further improvement.
Research Methodologies
It is a way to systematically solve the research problem, it not only takes the research methods
but also consider the logic behind the methods.
 Choosed Khadims and its competing two brands Bata and Sreeleathers.
 Desk/Internet Research.
 Advertising effectiveness survey to understand how consumers react to the ads of these
companies.
SAMPLE DESIGN
Data for the study has been collected from primary sources.
QUESTIONNAIRE DESIGN

The data collected for the study is through questionnaires. As the questionnaire is self-
administered one, the survey is kept simple and user friendly.Words used in the questionnaire are
readily understandable to all respondents.
We made the questionnaire in which questions are according to the research and these are
convenience to the respondent.
The questionnaire is comprises of 13 questions is prepared keeping in the mind the objective of
the research. It consists of both open and closed ended questions for better understanding of the
survey.
Questionnaire is there in the appendix:-
BODY OF THE REPORT
Company Information
Khadim’s was established in 1965 with the acquisition of a small shop in Chitpur by Lt. Shri
Satya Prasad Roy Burman. Through the next many years, the company was involved in whole-
selling and distribution of branded basic utility footwear. From 1993, with its foray into retailing,
Khadim’s emerged as a popular fashion footwear brand, as also one of the leading organized
footwear retailers in India. Today, Khadim’s has over 600 retail outlets in 21 states nationally.
In a brief period of less than two decades, Khadim’s has been transformed into a much-loved
iconic brand that promises customers an unmatched experience. Our passion for producing
quality footwear delivering an inimitable customer satisfaction, has made Khadim’s one of the
well-known entities in organised footwear retailing in the country.
The same dynamism and appreciation of customer aspirations that has propelled Khadim’s to a
position of eminence in the country, is now driving Khadim’s to greater heights. A whole new
generation of customers who demand products that are high on style without compromising
either comfort or quality, are now stepping forth with renewed confidence with our multiple sub-
brands that are a perfect combination of advanced technology and material, and deliver
‘affordable fashion” like no other.

While keeping pace with the rapidly changing retail environment, global fashion trend
andconsumer behavioural paradigms, Khadim’s has also consciously adopted contemporary
retail store aesthetics for an enhanced shopping experience, and to boost its brand appeal to
Generation-Next.
Product Range MarketSize
Family Brand, Presence in Urban/Semi-Urban, Small Towns/Rural Areas, Caters to Socio-
Economic Categories A,B,C,D, Wide Variety of Designs/Styles for a Range of Utility,
Affordable Fashion; Unmatched Value-for-Money Experience, Durable, Long-Lasting Products.
Sales turnover
Kolkata-based footwear manufacturer and retailer Khadim India Ltd has raised Rs. 90 crore from
private equity (PE) firm Reliance Equity Advisors.
Khadim currently has a paid-up capital of Rs. 12.1 crore, with majority control lying with the
city-based Roy Burman family. The company, which operates under the Khadim’s brand, posted
a nearly Rs. 422 crore turnover in 2012-13.
It has two manufacturing facilities, both in West Bengal — one at Kasba in Kolkata with a
capacity of 20,000 pairs a day, and another at Kakinara in North 24-Parganas district, with a
capacity of 25,000 pairs a day.
Company information
Bata was founded by three siblings with a small inheritance in the town of Zlin, Czechoslovakia
on August 24, 1894. It was one of the world’s first shoe “manufacturers”; a team of stitchers and
shoemakers creating footwear not just for neighbours, but for distant retail merchants.
Less than 10 years later, Bata produced 2200 pairs per day, employing resourceful imaginations,
skilled hands and modern machinery to keep up with demand. Innovative shoes styles were
developed with new customer-sensitive ways to promote them. And despite the outbreak of the
First World War, material shortages, manpower shortages, and cartels, sales increased to about
two million pairs per year by 1917. The Bata legacy had just begun.

Since their founding in 1894, Bata has been at the forefront of innovation; not only in the
production and design of new styles, but in the creation of business models that permit a quick
response to the ever-changing wants and needs of our customers. As a result, Bata enjoys a long
history as a leading manufacturer and retailer of quality footwear, and proudly serves some one
million customers each day.
Bata reach is worldwide; its presence is local. Their novel international manufacturing structure
allows Bata facilities around the globe to respond to the unique needs and wants of local
customers. As a result, Bata is honored to be a local company in every country it serves. Bata
continues to be guided by the same core principle it has followed for over one hundred years: to
know its customers and to create the best possible products to meet their needs.
For over 13 decades, Bata has been on the leading edge of footwear design. Today, professionals
in Bata’s Shoe Innovation Centers around the world continue the tradition of innovation as they
dedicate themselves to discovering new shoe materials, developing modern shoe technologies,
and creating fresh footwear that marries style with comfort.
Competitors
Sreeleathers, Rilaxo Footware, Bharatiya Inter, Liberty shoes, Mirza Intl
Sales turnover
Bata India has reported a sales turnover of Rs 408.01 crore and a net profit of Rs 36.00 crore for
the quarter ended Mar '12.
For the quarter ended Mar 2011 the sales turnover was Rs 312.43 crore and net profit was Rs
109.37 crore.
For the first time in its history, the Company''s Turnover crossed the coveted mark of Rs. 20,000
Million. During the year 2013, the Company achieved a total turnover of Rs.20,984.1 Million
reflecting a growthof approx. 12.1%. Bata has recorded a Net Profit of Rs.1,907.4 Million for the
year 2013, which was 11.2% higher than the Net Profit of Rs.1,716.0 Million for the year 2012.

Company information
The history of the company dates almost a century back. Late Suresh Chandra Dey, the founder
of the company was a freedom fighter. He nurtured a dream to make decent and durable shoes
that could be affordable for every Indian. This dream came true when Sreeleathers was founded
as a small and humble organization in Jamshedpur. Following his footsteps, his next generation
also carried on the same light and expanded business to become a leader in Eastern India,
gradually lending it an international dimension. Over the years the company becomes a
household name and queues outside the stores during festivals are not only amazing but also
unparalleled. This legendary success resulted from the simple principle “World class, Right
price”.
The company is engaged in the business of dealing in all kinds of footwear and leather
accessories. It is also engaged as retailer and wholesaler of footwear and leather articles. The
Company has around 30 retail outlets (including outlets owned by franchise), spread over 9
states including West Bengal, Bihar, Jharkhand etc.
Competitors
Bata India, Rilaxo Footware, Bharatiya Inter, Liberty shoes, Mirza Intl
Sales turnover
Sreeleathers has reported a standalone sales turnover of Rs 12.66 crore and a net profit of Rs
1.05 crore for the quarter ended Mar '14. Other income for the quarter was Rs 0.33 crore. For the
quarter ended Mar 2013 the standalone sales turnover was Rs 11.21 crore and net profit was Rs
1.25 crore, and other income Rs 0.27 crore. Sreeleathers shares closed at 254.00 on May 30,
2014 (NSE).

FINDINGS (PRIMARY) & ANALYSIS
Data whatever collected from various sources throughout the project duration are analyzed and
interpreted systematically in statements, table and graphs. The types of graphs are in the form of
simple diagrams.
Gender
This chart represents the gender of the respondents which will ultimately help the company to
target their ads according to the gender of the people.
23
7
Gender of Respondents
Male
Female

Age
This chart represents how different age people take these ads differently.
Remembrance of the advertisements
This chart represents how well the respondent remembers the showed advertisements.
0
28
1 1
0 0
Age of respondents
Below 20 years
Between 20 and 30 years
Above 60 years
0 2 4 6 8 10 12
Don't remember at all
Remember company but not product or ad
Remember company and product but not ad
Remember ad
5
3
12
10
Khadims

Liking of advertisements
This chart represents how well the respondents like these ads.
0 5 10 15
Remember companybut not product or ad
Remember ad
5
6
14
5
Bata
0 5 10 15
Remember companybut not product or ad
Remember ad
13
3
7
7
Sreeleathers
0 5 10 15
I do not like it at all
I do not like it
Neutral
I like it
I like it very much
3
2
10
15
0
Khadims

Ads describing the product
This chart represents how well did this advertisement describes the product.
3
5
11
9
2
0 2 4 6 8 10 12
I do not like it
Neutral
I like it
I like it very much
Bata
3
6
9
8
4
0 1 2 3 4 5 6 7 8 9 10
I do not like it
Neutral
I like it
I like it very much
Sreeleathers
0
5
10
15
20
25
Very well I'm still a little
confused
I didn't understand
the ad at all
22
5 3
Khadims

Ad Ratings
This chart represents the how the respondents rate these ads in comparison with the other
mentioned ads?
0
5
10
15
20
Very well
I'm still a little confused
I didn't understand the ad at all
18
11
1
Bata
0
5
10
15
Very well I'm still a little
confused
I didn't understand
the ad at all
12
7
11
Sreeleathers

Tagline ratings
This chart represents how the respondents will rate the tag line of the ads.
5
17
7
1
0
0
5
10
15
20
Much better Better More or less the same Worst Much worse
Khadims
9
8
13
0 0
0
5
10
15
Bata
7
5
11
5
2
0
2
4
6
8
10
12
Sreeleathers

Buying assurance
This chart represents weather the respondents will buy their products based on these ads.
10
3
6
6
1
1
1
0
1
0
1
0
0
0
0
0
0
0
0 2 4 6 8 10 12
Attention-getting
Cheerful
Emotional
Genuine/sincere
Informative
Memorable
Offensive
Satisfying
Unique
Khadims
6
3
6
3
4
3
2
1
0
0
1
1
0
0
0
0
0
0
0 1 2 3 4 5 6 7
Attention-getting
Cheerful
Emotional
Genuine/sincere
Informative
Memorable
Offensive
Satisfying
Unique
Bata
5
7
4
5
1
0
5
0
0
1
0
1
0
0
0
0
1
0
0 1 2 3 4 5 6 7 8
Attention-getting
Cheerful
Emotional
Genuine/sincere
Informative
Memorable
Offensive
Satisfying
Unique
Sreeleathers

Product differentiation
0
5
10
15
Sure yes Probably yes Maybe Probably not Surely not
7
15
7
0
1
Khadims
0
5
10
15
6
8
11
3
2
Bata
0
2
4
6
8
10
Sreeleathers

This chart represents how the respondents will expect this product is different in comparison
with the other two.
Respondents suggesting the targetcustomer
0 2 4 6 8 10 12 14
Very different
Something different
Quite similar
Same
11
14
5
0
Khadims
0 2 4 6 8 10 12 14 16
Very different
Something different
Quite similar
Same
7
15
7
1
Bata
0 2 4 6 8 10 12
Very different
Something different
Quite similar
Same
Sreeleathers

This chart represents the target customer of the products proposed by the respondents.
0 2 4 6 8 10
More women will use it
More men will use it
Both men and women
Young
Seniors
Both young and senior
Trendy people
Traditional
Both trendy and the more traditional
Those who dress more fashionable
4
4
10
3
1
2
2
3
0
1
Khadims
0 1 2 3 4 5 6 7
Both men and women
Young
Seniors
Trendy people
Traditional
4
6
5
3
7
2
2
1
0
0
Bata

Used in any time
This chart represents weather the respondents used these products or not in any time.
0 1 2 3 4 5 6 7 8 9
Both men and women
Young
Seniors
Trendy people
Traditional
4
3
9
1
4
2
1
2
3
1
Sreeleathers
26
4
Khadims & Bata
Yes
No
16
14
Sreeleathers
Yes
No

Current using product
This chart represents which of the three product is currently used by the respondent.
Ads receiving preference
This chart represents the preference of receiving ads by the respondents.
6
7
5
12
Currently used product
Khadims
Bata
Sreeleathers
None of the above
0 2 4 6 8 10 12 14 16
Print
TV
Radio
Mobile
Internet
All
None
Depends
Other
9
16
3
3
15
6
1
4
0
Ads receiving preference

Type of advertisement preference
This chart represents the kinds of ads mostly liked by the respondents.
Improvement of these ads
For improvement of these ads, some suggestions are taken from the respondents which are as
follows:-
 While a percentage of population viewed that these ads should focus more on their USP
rather than normal ads.
 Some people also suggested that these products mainly focuses on giving the quality
product but they don't provide much stylish product which ultimately result in that they
have very less market share, as only the senior people like to buy these product not the
young generation. So they should focuses on providing stylish and creative product like
REEBOK ,NIKE, etc.
 Again, there are people who think that a fresh active ad with lots of music and also which
shows people to be happy and energetic will greatly improve the ad.
0 5 10 15 20 25 30
Funny
Creative
Unique
Informative
Meaningful
Short and crisp
Inoffensive
Emotional
Crazy
Simple
Straightforward
Offbeat
Genuine
Other
11
27
10
13
12
6
1
5
4
4
5
3
5
0
Ad preference

 Some of the respondents also mentioned that Bata needs to promote their product more
fashionable to attract more attention whereas Sreeleathers should create more outlets to
attract more customers.
 Another way of improving ads as mentioned by the respondents that they should think
and present in a different way may be pull strategy will work.
 High Profile Celebrity endorsements, Unique and more focused on the target market,
reality check for e.g. should get lucky draw etc.
 These 3 companies has to have changed their interval gap from one advertisement to
another. However these three companies are often came up with seasonal adds not in
thoroughly adds like other else brands (REEBOK,NIKE) and the gap of advertisement
they need to focused and make it as close as possible because if the time gap is more
from last ad to next adds then they might lose customers.
 Making the ad more informative with attentive tagline which can approach each
generations good
 Simple life makes walk this should be the catch line of it also its product design needs to
ameliorate quickly
 Khadims should think about some more innovative ads which will improve their sales.
Bata’s video and ads are okay but they should ad in above the line because they are doing
some seasonal ads so, they should also do ads which will help them to grab more
customers.
 They should implement a seasonal offer and it should be clearly directed in print ads
Shreeleathers needs ads with more improvement on innovation and they should give the
ads with much more creativity. They should launch some offer with gold or diamonds on
Indian biggest occasion like Durga puja etc. which will help them to grab more
customers it can be more creative and attractive
 The ads are good while attracting children's and teenagers but ads could even be better if
they try to above 30yrs of age people.
 Khadims- heavenly comfort. This brand should concentrate much on delivering quality
products at a reasonable price rather than only promoting style and comfort. Bata-
Reasonable comfort. This brand should concentrate more on its quality than its
reasonable pricing. Sreeleathers- Style for everyone. This brand should concentrate on
pricing along with their quality of products.
 The ads should be more creative, more informative, more attractive.

CONCLUSION
 According to consumer reaction, Khadims ad is the most popular ad in comparison with
the other two.
 Khadims is in no comparison with Sreeleathers but its tough competitor is Bata which is
giving near about the same percentage of ad remembrance.
 Khadims has won the trophy of most liking ads by the customers than the others which
considerably increases their market share.
 Consumers are reluctant in understanding the product description from the ads of
Sreeleathers whereas this is not the case of Khadims and Bata.
 In case of ads ratings, Khadims won the trophy whereas Bata ansd Sreeleathers’s ads are
more or less same as described by the respondents.
 For Khadims, customers rate their tagline as more attention getting whereas for Bata,
there tagline is being equally distributed between attention getting and cheerful and for
Sreeleathers, they got highest rating as cheerful.
 Well a lion part of the respondents assured that they will probably buy the khadims shoes
after watching the ads but this is not the case of Bata and Sreeleathers.
 Khadims and Bata ads are rated as something different whereas Sreeleather ads are rated
as near about the same ad.
 Khadims and Sreeleathers products are mostly used by both men and women whereas
Bata’s product is mostly used by seniors, as mentioned by the respondents.
 Currently 6% of the respondents are using Khadims shoes and 7% that of Bata and 5%
that of Sreeleathers.
 Nearly 28% of the customer mostly prefers to receive ads through television and internet
and that of 16% through print.
 25% people likes creative ads followed by 12%, 11% and 10% that of funny, meaningful
and informative content.

RECOMMENDATIONS
 Department stores are the prime sales and marketing channel for branded shoes. In
addition, store decorations and product displays should be designed to create a strong first
impression.
 The prices of Bata must be reduced to increase sales.
 Celebrity endorsement should be adopted in their ads.
 Should introduce special offers and schemes in their ads like lucky draw etc.
 The ads should be more attractive and creative.
 Their ads should focus more on their unique selling proposition.
BIBLIOGRAPHY
http://www.bata.com/
http://www.khadims.com/
http://www.sreeleathers.com/
http://www.thehindubusinessline.com/companies/khadim-india-raises-rs-90-cr-from-
reliance-equity/article5182569.ece
http://www.moneycontrol.com/news/results/bata-india-mar-12-sales-at-rs-40801-
crore_699805.html
http://www.moneycontrol.com/news/results/sreeleathers-standalone-dec-12-sales-at-rs-
1484-crore_823616.html
https://docs.google.com/forms/d/1163vGZme-
oQEGHx9CXmSsnkB_y4F1EXwhnpZQygeJPs/viewform

APPENDIX
QUESTIONNAIRE
Advertising Effectiveness Survey
Please look into the below mentioned ads before filling up the questionnaire
Khadims poster ad
Sreeleathers poster ad

Bata poster ad
Name*Required
Gender*Required
Male
Female
Age*Requi red
Below 20 years
Above 60 years
1. How well do you remember the advertisements?*Required
Don't remember at
all
Remember
company but not
product or ad
Remember
company and
product but not ad
Remember ad
Khadims
Bata
Sreeleathers
2. How well do you like thisads?*Requi red
I do not like it
at all
I do not like it Neutral I like it
I like it very
much

I do not like it
at all
I do not like it Neutral I like it
I like it very
much
Khadims
Bata
Sreeleathers
3. How well did thisadvertisement describe the product?*Required
Very well I'm still a little confused
I didn't understand the ad
at all
Khadims
Bata
Sreeleathers
4. How would you rate these adsin comparison with the other mentioned ads?*Requi red
Much better Better
More or less
the same
Worst Much worse
Khadims
Bata
Sreeleathers
5. How will you rate the tag line of the ads?*Requi red
Att
enti
on-
gett
ing
B
or
in
g
Ch
eer
ful
Cr
eat
ive
Em
otio
nal
En
erg
etic
Genui
ne/sin
cere
Hu
mo
rou
s
Info
rma
tive
Irri
tati
ng
Me
mor
able
N
at
ur
al
Off
ens
ive
Pl
ea
sa
nt
Sat
isfy
ing
St
ro
ng
U
ni
qu
e
W
ar
m-
he
art
ed
Kha
dim
s
Bata
Sree
leat
hers
6. Based on this advertisement, would you buy it?*Required
Khadims
Bata

Sreeleathers
7. How much do you expect thisproduct isdifferent in comparison with the other two?*Required
Very different
Something
different
Quite similar Same
Khadims
Bata
Sreeleathers
8. According to what you have seen in the advertisement ... what type of person do you believe
would use this product?*Requi red
More
wome
n will
use it
Mor
e
men
will
use
it
Both
men
and
wome
n
Youn
g
Senior
s
Both
youn
g and
senio
r
Trend
y
peopl
e
Tradition
al
Both
trendy
and the
more
tradition
al
Those
who dress
more
fashionab
le
Khadims
Bata
Sreeleathe
rs
9. Have you ever used any of these products?*Requi red
Yes No
Khadims
Bata
Sreeleathers
10. Which one of these product you are using now?*Required
Khadims
Bata
Sreeleathers
None of the above
11. How do you prefer to receive advertising? (Choose all that apply.)*Required
Print
TV
Radio

Mobile
Internet
All
None
Depends
Other:
12. What kind of adsdo you like?(choose all that apply)
Funny
Creative
Unique
Informative
Meaningful
Short and crisp
Inoffensive
Emotional
Crazy
Simple
Straightforward
Offbeat
Genuine
Other:
13. According to you how three of these adscan be improved?*
give a caption of the brand and give your views and proceed to the next caption

Project in advertising management

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (17)

Similar to Project in advertising management

Similar to Project in advertising management (20)

Recently uploaded

Recently uploaded (9)

Project in advertising management