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Social Media for Grantmakers

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A social media workshop for grantmakers. This is a slide deck presented during a professional development workshop at Philanthropy Australia.

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Social Media for Grantmakers

  1. 1. Social Media for Grantmakers Philanthropy Australia Professional Development Workshop Series 5 July 2011 Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins
  2. 5. --- only when you have a clear communications plan. Venture in to social media
  3. 6. <ul><li>Strategic Communications Plan Generator (via SPIN Project) http://www.spinproject.org/plangenerator </li></ul><ul><li>Strategic Communications Template (via Wiley) http://media.wiley.com/product_ancillary/22/04704012/DOWNLOAD/StrategicCommunicationsPlanTemplate.pdf </li></ul>
  4. 8. Social Media Use in Australia (2011) Video Source: Box Hill Institute
  5. 9. Source: Google Ad Planner Tool *UAV – Unique Australian Visitors Australian Social Media Use (May 2011)
  6. 10. <ul><li>Grantmakers on Social Media </li></ul>Case Foundation casefoundation.org Venture Philanthropy Partners vppartners.org Women’s and Children’s Hospital Foundation www.wchfoundation.org.au
  7. 11. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY
  8. 13. Social Media Strategy
  9. 14. Social Media Policy <ul><li>Do you have one? Do you need one? </li></ul><ul><li>Database of Social Media Policies – http://socialmediagovernance.com/policies.php?f=5 </li></ul>
  10. 16. <ul><li>&quot;If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do, you have to keep moving forward.” </li></ul><ul><li>~ Martin Luther King Jr. </li></ul>

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