Associations & Social Media

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This is the slide deck for the Associations & Social Media talk I gave to members of the Associations Forum in Adelaide, SA. October 2011.

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  • Planning Institute Australia\nhttp://www.planning.org.au/\n\nGood:\n1) Variety of platforms - Twitter, Facebook, LinkedIn\n2) Shared on website\n3) Good, active community on LinkedIn\n4) Posted socmed guidelines for community (not necessarily agree on everything ;-))\n\nNeeds Improvement\n1) Improve engagement - need to follow more on Twitter, Reply, lists, etc\n2) Go to info on Facebook - need better splash page or wall (if active), Wall is nt engaging, no different info \n\n\n\n
  • Australian Medical Association\nhttp://ama.com.au/\n\nGood:\n1) Twitter stream available\n2) use of media - audio & video (YouTube)\n3) President's blog & Twitter - updated, branded with role, not individual \n\nNeeds Improvement:\n1) Better way to integrate socmed \n2) Engagement on Twitter \n3) Not related - better URLs\n
  • AFL Players Association\nhttp://www.aflpa.com.au/\n\nGood:\n1) Using a variety of socmed platforms - Twitter, Facebook, YouTube, blog --- well integrated in website \n2) Engaging accounts, updated regularly --- different platforms seem to offer something different\n3) Splash page on Facebook \n4) Made it easy to follow, share\n\nNeeds Improvement:\nHard to find any! :-)\n1) Engagement on blog \n2) List of AFL Players who may have Twitter account that audience wants to follow\n
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  • Associations & Social Media

    1. 1. Associations & Social Media Creating brilliant engagement and content for your members in the digital age Co nn ectin g Up, Inc}Sh ai Co gg in s {Man ager, Co ntent & Co mmun ity,Fo llo w : @s ha ic og gi ns + @C on ne ctin gUp
    2. 2. Associations Forum: Social Media StatisticsDedicated staff for social media? Social media policy? Yes Yes 31% 38% No 62% No 69%Source: Associations (Sep 2011)
    3. 3. Associations Forum: Social Media Statistics Yes No Facebook 53% 47% Twitter 47% 53% Forums 35% 66% Blogs 32% 68%LinkedIn Groups 37% 63% Ning 3% 97%Closed platform 13% 87%
    4. 4. Social Media Growth Stages 2C? DEFGH GFH0 EIJ KHL !"#$%&(")*+,-.*$/0"-$*#1)2,34"%5*+4"2$#"$*6&.%,37)8/9:;<<(*$/7"-$*#=,#6<>?@49*#;A7"-$*#B
    5. 5. Social Media Strategy !"#$% ,(#-*.(% /% &()*+(% 0$#"1-(%
    6. 6. Top Tip: ASK AWAY!What and who areyou using it for?How will you manageit?What does successlook like?
    7. 7. PLATFORM + PURPOSE Listening Engaging & Connecting• Follow searches, trends, people, and •Communicate with stakeholders topics of interest (#npau #socent •Rich media experience #philanthropy…) •What are others saying about you? Sharing •Tell others about you •News and relevant information
    8. 8. YOUR AUDIENCE = Who? Where?Video source: Box Hill TAFE - http://www.youtube.com/watch?v=r7Oh9TIpzhY
    9. 9. Social Media Use in Australia September 2011 (based on Unique Australian Views) Facebook YouTube Blogspot 10.6M+ 9.9M 4.6M WordPress.com LinkedIn Twitter 2M 1.6M 1.6M Flickr Tumblr MySpace 1.3M 1M 930,000 Google Plus StumbleUpon Digg/Reddit 622K+ 150K 100KSource: SocialMediaNews.com.au
    10. 10. TALKING POINTS:What do they want to know? TOPICS - How do you know what they want to know? SOURCES - How do you find the right places to source information?
    11. 11. TARGETS:What does success look like? Analytics - Measurement: Quantitative and Qualitative More / Better = Is it serving your needs?
    12. 12. Associations in Social MediaBest practice case studies
    13. 13. Social Media ScoreGive your organisation points in the score sheet...
    14. 14. Planning Institute Australia
    15. 15. Australian Medical Association
    16. 16. AFL Players Association
    17. 17. Top TakeawaysHow do you make things happen?
    18. 18. Ha ve apexe the lan, cut nme e an asu d re!
    19. 19. Ha ve apexe the lan, cut nme e an asu d re! Integra social m te edia with ov erall comms .
    20. 20. Ha ve ap exe the lan, cut n me e an asu d re! age, are , eng n, sh nnect.Liste nd co Integra a social m te edia with ov erall comms .
    21. 21. Ha ve ap exe the lan, cut n me e an asu d re! Cr eate age, ing talk s. are , eng oint n, sh nnect. pListe nd co Integra a social m te edia with ov erall comms .
    22. 22. Ha ve ap exe the lan, cut n me e an asu d re! Cr eate age, ing talk s. are , eng oint n, sh nnect. p Liste nd co Integra a social m te edia your space! with ov erallOwn comms .
    23. 23. Questions?@shaicoggins | sc@connectingup.org

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