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Create, Curate, and Connect Online: Content and Community in the Social Web at #CU12

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Slide deck from a presentation I conducted with my colleague Ben Teoh at the Connecting Up 2012 conference (#CU12) in the social media stream.

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Create, Curate, and Connect Online: Content and Community in the Social Web at #CU12

  1. 1. Create, Curate and Connect OnlineContent and Community in the Social WebShai Coggins (@shaicoggins)Manager, Content & Community Connecting Up, Inc
  2. 2. Message Relay
  3. 3. Message Relay• Group into 8-10 and form a circle. Say hello!
  4. 4. Message Relay• Group into 8-10 and form a circle. Say hello!
  5. 5. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.
  6. 6. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.
  7. 7. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.• Whats the final message left in the group?
  8. 8. Whats the fuss all about?
  9. 9. Whats the fuss all about?Education and empowerment
  10. 10. Whats the fuss all about?Education and empowerment Thought leadership
  11. 11. Whats the fuss all about?Education and empowerment Thought leadership Communications tool
  12. 12. Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement
  13. 13. Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement Documentation
  14. 14. 83%Websites 42%Facebook74% Digital Still & Video Cameras
  15. 15. Content Strategy:Not Just for Big Orgs CONTENT
  16. 16. What should be part of acontent strategy? CONTENT
  17. 17. What should be part of acontent strategy? CONTENTBackground
  18. 18. What should be part of acontent strategy? CONTENTBackground Audience
  19. 19. What should be part of acontent strategy? CONTENTBackground Audience Goals /Objectives
  20. 20. What should be part of acontent strategy? CONTENTBackground Management Audience Goals /Objectives
  21. 21. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals /Objectives
  22. 22. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives
  23. 23. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance
  24. 24. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance
  25. 25. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / PoliciesObjectives Maintenance
  26. 26. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance
  27. 27. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
  28. 28. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
  29. 29. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
  30. 30. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Tools
  31. 31. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools
  32. 32. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
  33. 33. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
  34. 34. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
  35. 35. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
  36. 36. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Return on Maintenance Sources Tools Investment (ROI) Types of Content
  37. 37. Types of Content and ToolsBlogs and Photo Social Videos Slide decks Infographics Web Sharing platforms Blogger /WordPress Google YouTube Flickr Slide Rocket Facebook (Free or Charts hosted) Tumblr(Microblogs Animoto Instagram Slideshare Twitter Piktochart or sites) Drupal Vimeo Pinterest Prezi LinkedIn Infogr.am (CMS)
  38. 38. Types of Content and ToolsBlogs and Photo Social Videos Slide decks Infographics Web Sharing platforms Blogger /WordPress Google YouTube Flickr Slide Rocket Facebook (Free or Charts hosted) Tumblr(Microblogs Animoto Instagram Slideshare Twitter Piktochart or sites) Drupal Vimeo Pinterest Prezi LinkedIn Infogr.am (CMS)
  39. 39. More tools to consider...• Creation and Delivery: HootSuite, Crowdbooster, mobile apps• Curation: Storify, scoop.it• Metrics: Google Analytics, Crowdbooster, Facebook Insights
  40. 40. Content: Making it great! Great Content
  41. 41. Content: Making it great! Great Content Useful
  42. 42. Content: Making it great! Great Content Useful Unique
  43. 43. Content: Making it great! Educational Great Content Useful Unique
  44. 44. Content: Making it great! Entertaining Educational Great Content Useful Unique
  45. 45. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique
  46. 46. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging
  47. 47. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging Newsworthy
  48. 48. Producing good content means... involving your community!
  49. 49. Producing good content means... involving your community! Find and follow smart people and interesting organisations
  50. 50. Producing good content means... involving your community! Find and follow smart people and Read great interesting content! organisations
  51. 51. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations
  52. 52. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good questions
  53. 53. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Listen and share questions
  54. 54. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Request for Listen and share questions contributions
  55. 55. Content Creation & Curation:Practical Tips
  56. 56. Content Creation & Curation:Practical Tips• Make it web-friendly
  57. 57. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings
  58. 58. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia
  59. 59. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem
  60. 60. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new
  61. 61. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new• Appeal to the senses
  62. 62. More to come... • Ben Teoh •Q & A

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