Create, Curate, and Connect Online: Content and Community in the Social Web at #CU12

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Slide deck from a presentation I conducted with my colleague Ben Teoh at the Connecting Up 2012 conference (#CU12) in the social media stream.

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  • Create, Curate, and Connect Online: Content and Community in the Social Web at #CU12

    1. 1. Create, Curate and Connect OnlineContent and Community in the Social WebShai Coggins (@shaicoggins)Manager, Content & Community Connecting Up, Inc
    2. 2. Message Relay
    3. 3. Message Relay• Group into 8-10 and form a circle. Say hello!
    4. 4. Message Relay• Group into 8-10 and form a circle. Say hello!
    5. 5. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.
    6. 6. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.
    7. 7. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.• Whats the final message left in the group?
    8. 8. Whats the fuss all about?
    9. 9. Whats the fuss all about?Education and empowerment
    10. 10. Whats the fuss all about?Education and empowerment Thought leadership
    11. 11. Whats the fuss all about?Education and empowerment Thought leadership Communications tool
    12. 12. Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement
    13. 13. Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement Documentation
    14. 14. 83%Websites 42%Facebook74% Digital Still & Video Cameras
    15. 15. Content Strategy:Not Just for Big Orgs CONTENT
    16. 16. What should be part of acontent strategy? CONTENT
    17. 17. What should be part of acontent strategy? CONTENTBackground
    18. 18. What should be part of acontent strategy? CONTENTBackground Audience
    19. 19. What should be part of acontent strategy? CONTENTBackground Audience Goals /Objectives
    20. 20. What should be part of acontent strategy? CONTENTBackground Management Audience Goals /Objectives
    21. 21. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals /Objectives
    22. 22. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives
    23. 23. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance
    24. 24. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance
    25. 25. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / PoliciesObjectives Maintenance
    26. 26. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance
    27. 27. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
    28. 28. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
    29. 29. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
    30. 30. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Tools
    31. 31. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools
    32. 32. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    33. 33. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    34. 34. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    35. 35. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    36. 36. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Return on Maintenance Sources Tools Investment (ROI) Types of Content
    37. 37. Types of Content and ToolsBlogs and Photo Social Videos Slide decks Infographics Web Sharing platforms Blogger /WordPress Google YouTube Flickr Slide Rocket Facebook (Free or Charts hosted) Tumblr(Microblogs Animoto Instagram Slideshare Twitter Piktochart or sites) Drupal Vimeo Pinterest Prezi LinkedIn Infogr.am (CMS)
    38. 38. Types of Content and ToolsBlogs and Photo Social Videos Slide decks Infographics Web Sharing platforms Blogger /WordPress Google YouTube Flickr Slide Rocket Facebook (Free or Charts hosted) Tumblr(Microblogs Animoto Instagram Slideshare Twitter Piktochart or sites) Drupal Vimeo Pinterest Prezi LinkedIn Infogr.am (CMS)
    39. 39. More tools to consider...• Creation and Delivery: HootSuite, Crowdbooster, mobile apps• Curation: Storify, scoop.it• Metrics: Google Analytics, Crowdbooster, Facebook Insights
    40. 40. Content: Making it great! Great Content
    41. 41. Content: Making it great! Great Content Useful
    42. 42. Content: Making it great! Great Content Useful Unique
    43. 43. Content: Making it great! Educational Great Content Useful Unique
    44. 44. Content: Making it great! Entertaining Educational Great Content Useful Unique
    45. 45. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique
    46. 46. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging
    47. 47. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging Newsworthy
    48. 48. Producing good content means... involving your community!
    49. 49. Producing good content means... involving your community! Find and follow smart people and interesting organisations
    50. 50. Producing good content means... involving your community! Find and follow smart people and Read great interesting content! organisations
    51. 51. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations
    52. 52. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good questions
    53. 53. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Listen and share questions
    54. 54. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Request for Listen and share questions contributions
    55. 55. Content Creation & Curation:Practical Tips
    56. 56. Content Creation & Curation:Practical Tips• Make it web-friendly
    57. 57. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings
    58. 58. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia
    59. 59. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem
    60. 60. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new
    61. 61. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new• Appeal to the senses
    62. 62. More to come... • Ben Teoh •Q & A

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