Slide deck from a presentation I conducted with my colleague Ben Teoh at the Connecting Up 2012 conference (#CU12) in the social media stream.

1. Create, Curate
and Connect
Online
Content and Community in the
Social Web
Shai Coggins (@shaicoggins)
Manager, Content & Community
Connecting Up, Inc

2. Message Relay

3. Message Relay
• Group into 8-10 and form a circle. Say
hello!

4. Message Relay
• Group into 8-10 and form a circle. Say
hello!

5. Message Relay
• Group into 8-10 and form a circle. Say
hello!
• Find a message that you like least and pass
the rest on.

6. Message Relay
• Group into 8-10 and form a circle. Say
hello!
• Find a message that you like least and pass
the rest on.

7. Message Relay
• Group into 8-10 and form a circle. Say
hello!
• Find a message that you like least and pass
the rest on.
• What's the final message left in the group?

11. What's the fuss all about?

12. What's the fuss all about?
Education and empowerment

13. What's the fuss all about?
Education and empowerment
Thought leadership

14. What's the fuss all about?
Education and empowerment
Thought leadership
Communications tool

15. What's the fuss all about?
Education and empowerment
Thought leadership
Communications tool
Community engagement

16. What's the fuss all about?
Education and empowerment
Thought leadership
Communications tool
Community engagement
Documentation

17. 83%
Websites
42%
Facebook
74% Digital
Still &
Video
Cameras

18. Content Strategy:
Not Just for Big Orgs
CONTENT

19. What should be part of a
content strategy?
CONTENT

20. What should be part of a
content strategy?
CONTENT
Background

21. What should be part of a
content strategy?
CONTENT
Background
Audience

22. What should be part of a
content strategy?
CONTENT
Background
Audience
Goals /
Objectives

23. What should be part of a
content strategy?
CONTENT
Background Management
Audience
Goals /
Objectives

24. What should be part of a
content strategy?
CONTENT
Background Management
Resources
Audience
(Staff, Budget)
Goals /
Objectives

25. What should be part of a
content strategy?
CONTENT
Background Management
Resources
Audience
(Staff, Budget)
Goals / Policies
Objectives

26. What should be part of a
content strategy?
CONTENT
Background Management
Resources
Audience
(Staff, Budget)
Goals / Policies
Objectives
Maintenance

27. What should be part of a
content strategy?
CONTENT
Channels /
Background Management
Platforms
Resources
Audience
(Staff, Budget)
Goals / Policies
Objectives
Maintenance

28. What should be part of a
content strategy?
CONTENT
Channels /
Background Management
Platforms
Resources Online / Face-
Audience
(Staff, Budget) to-Face
Goals / Policies
Objectives
Maintenance

29. What should be part of a
content strategy?
CONTENT
Channels /
Background Management
Platforms
Resources Online / Face-
Audience
(Staff, Budget) to-Face
Goals / Content
Policies
Objectives Management
System (CMS)
Maintenance

30. What should be part of a
content strategy?
CONTENT
Channels /
Background Management
Platforms
Resources Online / Face-
Audience
(Staff, Budget) to-Face
Goals / Content
Policies
Objectives Management
System (CMS)
Maintenance
Tools

31. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and
Platforms
Delivery
Resources Online / Face-
Audience
(Staff, Budget) to-Face
Goals / Content
Policies
Objectives Management
System (CMS)
Maintenance
Tools

32. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and
Platforms
Delivery
Resources Online / Face- Schedule /
Audience
(Staff, Budget) to-Face Allocation
Goals / Content
Policies
Objectives Management
System (CMS)
Maintenance
Tools

33. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and
Platforms
Delivery
Resources Online / Face- Schedule /
Audience
(Staff, Budget) to-Face Allocation
Goals / Content Themes /
Policies
Objectives Management Topics
System (CMS)
Maintenance
Tools

34. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and
Platforms
Delivery
Resources Online / Face- Schedule /
Audience
(Staff, Budget) to-Face Allocation
Goals / Content Themes /
Policies
Objectives Management Topics
System (CMS)
Maintenance Sources
Tools

35. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and
Platforms
Delivery
Resources Online / Face- Schedule /
Audience
(Staff, Budget) to-Face Allocation
Goals / Content Themes /
Policies
Objectives Management Topics
System (CMS)
Maintenance Sources
Tools
Types of
Content

36. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and Measurement
Platforms
Delivery
Resources Online / Face- Schedule /
Audience
(Staff, Budget) to-Face Allocation
Goals / Content Themes /
Policies
Objectives Management Topics
System (CMS)
Maintenance Sources
Tools
Types of
Content

37. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and Measurement
Platforms
Delivery
Resources Online / Face- Schedule /
Audience Audit
(Staff, Budget) to-Face Allocation
Goals / Content Themes /
Policies
Objectives Management Topics
System (CMS)
Maintenance Sources
Tools
Types of
Content

38. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and Measurement
Platforms
Delivery
Resources Online / Face- Schedule /
Audience Audit
(Staff, Budget) to-Face Allocation
Goals / Content Themes /
Policies Metrics
Objectives Management Topics
System (CMS)
Maintenance Sources
Tools
Types of
Content

39. What should be part of a
content strategy?
CONTENT
Creation,
Channels /
Background Management Curation and Measurement
Platforms
Delivery
Resources Online / Face- Schedule /
Audience Audit
(Staff, Budget) to-Face Allocation
Goals / Content Themes /
Policies Metrics
Objectives Management Topics
System (CMS)
Return on
Maintenance Sources
Tools Investment
(ROI)
Types of
Content

40. Types of Content and Tools
Blogs and Photo Social
Videos Slide decks Infographics
Web Sharing platforms
Blogger /
WordPress Google
YouTube Flickr Slide Rocket Facebook
(Free or Charts
hosted)
Tumblr
(Microblogs Animoto Instagram Slideshare Twitter Piktochart
or sites)
Drupal
Vimeo Pinterest Prezi LinkedIn Infogr.am
(CMS)

41. Types of Content and Tools
Blogs and Photo Social
Videos Slide decks Infographics
Web Sharing platforms
Blogger /
WordPress Google
YouTube Flickr Slide Rocket Facebook
(Free or Charts
hosted)
Tumblr
(Microblogs Animoto Instagram Slideshare Twitter Piktochart
or sites)
Drupal
Vimeo Pinterest Prezi LinkedIn Infogr.am
(CMS)

42. More tools to consider...
• Creation and Delivery: HootSuite,
Crowdbooster, mobile apps
• Curation: Storify, scoop.it
• Metrics: Google Analytics, Crowdbooster,
Facebook Insights

43. Content: Making it great!
Great Content

44. Content: Making it great!
Great Content
Useful

45. Content: Making it great!
Great Content
Useful Unique

46. Content: Making it great!
Educational
Great Content
Useful Unique

47. Content: Making it great!
Entertaining
Educational
Great Content
Useful Unique

48. Content: Making it great!
Entertaining
Educational Fresh
Great Content
Useful Unique

49. Content: Making it great!
Entertaining
Educational Fresh
Great Content
Useful Unique
Engaging

50. Content: Making it great!
Entertaining
Educational Fresh
Great Content
Useful Unique
Engaging Newsworthy

51. Producing good content means
... involving your community!

52. Producing good content means
... involving your community!
Find and follow
smart people and
interesting
organisations

53. Producing good content means
... involving your community!
Find and follow
smart people and Read great
interesting content!
organisations

54. Producing good content means
... involving your community!
Find and follow
Participate in
smart people and Read great
events and
interesting content!
discussions
organisations

55. Producing good content means
... involving your community!
Find and follow
Participate in
smart people and Read great
events and
interesting content!
discussions
organisations
Ask good
questions

56. Producing good content means
... involving your community!
Find and follow
Participate in
smart people and Read great
events and
interesting content!
discussions
organisations
Ask good
Listen and share
questions

57. Producing good content means
... involving your community!
Find and follow
Participate in
smart people and Read great
events and
interesting content!
discussions
organisations
Ask good Request for
Listen and share
questions contributions

58. Content Creation & Curation:
Practical Tips

59. Content Creation & Curation:
Practical Tips
• Make it web-friendly

60. Content Creation & Curation:
Practical Tips
• Make it web-friendly
• Catchy headings

61. Content Creation & Curation:
Practical Tips
• Make it web-friendly
• Catchy headings
• Incorporate multimedia

62. Content Creation & Curation:
Practical Tips
• Make it web-friendly
• Catchy headings
• Incorporate multimedia
• Solve a problem

63. Content Creation & Curation:
Practical Tips
• Make it web-friendly
• Catchy headings
• Incorporate multimedia
• Solve a problem
• Discover something new

64. Content Creation & Curation:
Practical Tips
• Make it web-friendly
• Catchy headings
• Incorporate multimedia
• Solve a problem
• Discover something new
• Appeal to the senses

66. More to come...
• Ben Teoh
•Q & A