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Social media for development educators st louis


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A presentation for St. Louis School Network October 2011 by Eimear McNally, IDEA.

Published in: Technology, Design
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Social media for development educators st louis

  1. 1. October 2011 St. Louis Schools Network
  2. 2. <ul><li>Introductions </li></ul><ul><li>Development Education and IDEA </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Social Media and Dev Ed- case studies </li></ul><ul><li>BREAK </li></ul><ul><li>Code of Conduct on Images and Messages </li></ul><ul><li>Time to explore! </li></ul><ul><li>Sharing results of exploration </li></ul><ul><li>Bringing the learning forward </li></ul><ul><li>CLOSE </li></ul>
  3. 3. <ul><li>IDEA </li></ul><ul><li>St. Louis </li></ul><ul><li>One thing you want to learn about social media for your classroom... </li></ul>
  4. 4. How we communicate has changed! 1-1
  5. 5. Mass media (1-many)
  6. 6. Social Media: (many-many) Image:
  7. 7. <ul><li>Web 1.0: </li></ul><ul><ul><li>Websites (static) </li></ul></ul><ul><ul><li>Email. </li></ul></ul><ul><li>Web 2.0: </li></ul><ul><ul><li>Architecture that supports Social Media </li></ul></ul><ul><ul><li>new dynamic websites </li></ul></ul><ul><ul><li>SLATES: Searchable, Linked, Authors, Tags, Extensions, Signalling. </li></ul></ul>
  8. 8. Image:
  9. 9. It’s about people having conversations online Image:
  10. 10. <ul><li>Its about people having </li></ul><ul><li>conversations online. </li></ul>
  11. 11. <ul><li>Characteristics of various social media tools: </li></ul><ul><li>Openness </li></ul><ul><li>Participation </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>Connectedness </li></ul>Source:
  12. 12. <ul><li>Blogs </li></ul><ul><li>Online weblogs or diaries, text/ photos/ video </li></ul><ul><li>Posts shown in order of date. </li></ul><ul><li>Liked by search engines </li></ul><ul><li>Anyone can read and comment and follow </li></ul>
  13. 16. <ul><li>Limited number of words- response to one question (e.g. What are you doing now?) </li></ul><ul><li>You can ask and respond to questions and follow others’ “tweets”. </li></ul><ul><li>Twitter is the most well-known example </li></ul>
  14. 18. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  15. 20. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  16. 21. <ul><li>Allows you to share your own videos </li></ul><ul><li>You can make your own “channel” on YouTube. </li></ul><ul><li>You can subscribe to others’ channels </li></ul><ul><li>Its possible to view your videos in your own website or blog too (embedding) </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 24. <ul><li> </li></ul><ul><li> </li></ul>
  18. 25. <ul><li>Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser. </li></ul><ul><li>Companies can use wikis to collaborate internally on projects </li></ul><ul><li>On the public internet Wikipedia is the best known example </li></ul><ul><li>There is also a Wikiversity: </li></ul><ul><li> </li></ul>
  19. 27. <ul><li>Connecting with friends and building relations </li></ul><ul><li>You are represented by your profile </li></ul><ul><li>You can instant message, share photos, videos, invite people to events, form groups.... </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 28. <ul><li>A “social utility” </li></ul><ul><li>Combines status updates with photo sharing and event invitations and more (applications) </li></ul><ul><li>350m users </li></ul><ul><li>All ages! </li></ul><ul><li>Different types of account- personal, page. </li></ul>
  21. 32. <ul><li>Ammado </li></ul><ul><li>TechSoup </li></ul><ul><li>We are Media </li></ul><ul><li>UnLTD World </li></ul><ul><li>OnRoadMedia </li></ul><ul><li>Beth’s blog </li></ul><ul><li>Tweetminster </li></ul><ul><li>TED </li></ul><ul><li>Transition Towns Ireland Ning </li></ul><ul><li>Transition Towns wiki </li></ul>
  22. 33. <ul><li>Wikileaks </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Avaaz </li></ul><ul><li>Kiva </li></ul><ul><li>You-Tube: Iranian Elections </li></ul><ul><li>Vimeo Climate Camp TV </li></ul><ul><li>Google Maps + Texting Disaster Relief (Haiti) </li></ul><ul><li> </li></ul><ul><li>Google Maps + other sources (Egypt) </li></ul><ul><li> </li></ul>
  23. 34. <ul><li>Greenpeace Campaign. Aim- to raise awareness of the destruction of habitat of an endangered species- the orang-utan </li></ul><ul><li> </li></ul><ul><li>Q’s: What role did the video play in the campaign? How were viewers able to take action to support the campaign? What makes it a good viral video? </li></ul><ul><li>A critical perspective on this campaign: </li></ul><ul><li> </li></ul>Feb2011 eimear mcnally 2011
  24. 35. <ul><li>German Aids Awareness Campaign </li></ul><ul><li> </li></ul><ul><li>Q’s: Do you agree or disagree with the campaign strategy? Was it clever or cynical? Would you employ a similar strategy? Why? Why not? </li></ul><ul><li>See also- Letterbombing on Facebook: </li></ul><ul><li>Letterbombing </li></ul>Feb2011 eimear mcnally 2011
  25. 36. <ul><li>A blog by Irish Volunteers travelling to Guatemala. The volunteers did workshops with local primary schools before and after they went. </li></ul><ul><li> </li></ul>Feb2011 eimear mcnally 2011
  26. 37. <ul><li>Huffington Post sold to AOL for $315m… the reaction from independent media: </li></ul><ul><li> </li></ul>Feb2011 eimear mcnally 2011
  27. 38. <ul><li>A campaign to raise awareness about the importance of the arts and creativity in Ireland’s future </li></ul><ul><li>Blog/ website </li></ul><ul><li> </li></ul><ul><li>Facebook- </li></ul><ul><li>Twitter </li></ul><ul><li> </li></ul><ul><li>YouTube </li></ul><ul><li> </li></ul>Feb2011 eimear mcnally 2011
  28. 39. <ul><li>Arts Participation and Development </li></ul><ul><li> </li></ul><ul><li>Trócaire- East Africa crisis, whiteboard resources </li></ul><ul><li> </li></ul>
  29. 40. <ul><li>Dóchas: </li></ul><ul><li>a set of guiding principles about the use of images and messages in communication </li></ul><ul><li>Respect for the dignity of the people concerned; </li></ul><ul><li>Belief in the equality of all people; </li></ul><ul><li>Acceptance of the need to promote fairness , solidarity and justice . </li></ul>
  30. 41. Feb2011 eimear mcnally 2011
  31. 42. Feb2011 eimear mcnally 2011
  32. 44. <ul><li>Let go </li></ul><ul><li>Facilitate conversations- do not control them </li></ul><ul><li>Involve supporters- don’t own your cause </li></ul><ul><li>Allow employees to get involved </li></ul><ul><li>Try things out, be patient </li></ul><ul><li>Connect online and offline activity </li></ul><ul><li>Remember it is a TOOL, not a miracle cure </li></ul><ul><li>Don’t OVERinvest your time- be strategic </li></ul><ul><li>Engage your community with regularly updated content </li></ul><ul><li> </li></ul>
  33. 45. <ul><li>WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim? </li></ul><ul><li>WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile? </li></ul><ul><li>WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation? </li></ul><ul><li>WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion? </li></ul><ul><li>WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?) </li></ul><ul><li>WHERE will I be working? Do I have access to a computer and high quality broadband? </li></ul><ul><li>HOW many tools do I want to use? How much time per day/ week can I spend on this? </li></ul><ul><li>HOW will I know that its working? HOW do I measure its value? (link to outcomes) </li></ul><ul><li>WHICH tool (or tools) is right for me........? </li></ul>
  34. 46. <ul><li>Social Network: NING </li></ul><ul><li>Social Network: Facebook </li></ul><ul><li>Mini-blogging:Twitter </li></ul><ul><li>Blogging: Blogger </li></ul><ul><li>Video: YouTube (Flip camera) </li></ul>
  35. 47. <ul><li>What would you like to try? </li></ul><ul><li>Time to set up and explore one of the tools </li></ul><ul><li>Feedback in Jigsaw Groups </li></ul><ul><ul><li>How easy to use? Accessible? </li></ul></ul><ul><ul><li>Potential for hosting conversations/ dialogue? </li></ul></ul><ul><ul><li>Potential barriers? </li></ul></ul>
  36. 48. <ul><li>What have you learned from today? </li></ul><ul><li>How will you use this in your work? </li></ul><ul><li>What do you still need to learn? </li></ul>
  37. 49. <ul><li>What is Social Media: </li></ul><ul><li>Wikis and Education: </li></ul>
  38. 50. <ul><li>SOCIAL MEDIA LANDSCAPE </li></ul><ul><li>KIVA </li></ul><ul><li>TWITTER </li></ul><ul><li>WIKILEAKS </li></ul><ul><li>ON AFRICA AND BLOGGING </li></ul>Feb2011 eimear mcnally 2011
  39. 51. <ul><li>IDEA, 5 Merrion Row, Dublin 2 </li></ul><ul><li> </li></ul><ul><li>+353 (0)16618831 </li></ul><ul><li>Eimear[at] </li></ul>