Web2LLP Workshop, Coventry, 8 November 2013
Using Social Media to Foster Collaborative Work in Multi-Disciplinary Cross-Border Projects
Auhtors: Richard Moureau and Federico Fragasso
1. Web2LLP
Workshop,
8th
November
2013
Using
Social
Media
to
Foster
Collabora4ve
Work
in
Mul4-‐Disciplinary
Cross-‐Border
Projects
Web Strategy:
Magic Formula For Success?
Ju
Youn
SONG
Interdisciplinary
Centre
for
Security,
Reliability
and
Trust
(SnT)
University
of
Luxembourg
This
project
was
financed
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the
author
and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.
2. Projects
&
social
media
that
I’m
involved
in
DICA-‐lab
Research
on
Development
and
Interac:ons
within
cyber-‐physical
ac:vity
systems
sciPADS
sciPADs
Crea:ve
inquiry
through
iPads
and
Cloud
Learning
in
elementary
science
hWp://dica-‐lab.org/scipads
Web2LLP
Improving
Internet
strategies
and
social
media
presence
of
LLP
projects
hWp://www.web2llp.eu/
LS6
hWp://www.ls6.eu
3. Web
strategy:
magic
formula
for
success?
A
web
strategy
is
“a
mechanism
that
iden:fies
your
dissemina4on
goals
and
your
target
group(s),
related
to
your
unique
context
of
ac:vity,
with
the
aim
of
crea4ng
a
road
map
of
how
to
best
leverage
Internet
technologies
to
reach
your
goals”
(Milola
et
al.,
2012)
AND
THEN…
4. Opportuni4es
Web2.0
Architectures
of
Par:cipa:on
Technology
Mediated
Conversa4ons
Social
media
Art
of
Conversa:on
O’Reilly
(2005),
What
Is
Web
2.0
Solis
(2008),
The
conversa?on
map
5. Our
target
groups:
where
are
they?
2012
hBp://info.brandprotect.com/Blog/bid/
81242/2012-‐TwiBer-‐Facts-‐and-‐Stats-‐
INFOGRAPHIC
hBp://www.insidefacebook.com/2012/02/01/facebook-‐
claims-‐845m-‐users-‐425m-‐on-‐mobile/
6. Our
projects:
where
are
we?
Desktop
study
(Song
&
Zourou,
2012)
Out
of
289
LLP
projects
selected
for
funding
2010
focused
on
random
150
LLP
projects
Results
Website
139
out
of
150
Twi6er
23
out
of
150
Social
networking
sites
47
out
of
150
Media
sharing
sites
12
out
of
150
7. Overview
Web
1.0
Sta:c
web,
Connect
informa:on
Web
2.0
Web
3.0
Social
web,
Connect
people
Seman:c
web,
Connect
knowledge
Need
to
take
a
big
jump
8. Web
strategy:
magic
formula
for
success…
Web
strategy
A
successful
road
map
AND
NOW…
9. Enhancing
your
project
online
presence
1 2 3
Planning
Engaging
Measuring
By
integra4ng
web
strategy
to
your
project
plan
10. Planning
in
advance
1
The
objec:ve
Analyse
Ac:vi:es
The
target
group
By
analysing
objec4ves,
target
groups
and
ac4vi4es
of
your
project
11. Planning
in
advance
but
be
flexible
#
1
Map
By
mapping
you
and
your
partners’
exper4se
and
resources:
exis4ng
network(s),
publica4on(s),
website(s),
conference(s)
and
social
media(s)
12. Select
what
is
the
best
…
1
Select
Budget
Human
factors
Tool(s)
Web
strategy
plan
By
selec4ng
the
most
effec4ve
and
efficient
tool(s)
13. Connec4ng
networks
2
Create
&
Share
Make
social
media
more
visible
Make
your
content
more
shareable
v Nicely
edited
content
v Visible
social
media
icon
Project
Website
v Visible
social
plugin
“Add
this”
v AWrac:ve
visual
content
(pictures,
images
or
embedded
videos)
By
crea4ng
value-‐added
content
and
sharing
it
effec4vely
14. Engaging
people,
crea4ng
conversa4on
2
Engage
v Pos4ng
regularly
Social
media
management
tools
to
manage
several
social
media
accounts
v Engaging
conversa4on
Like
the
people
who
share
your
posts
Like
the
Facebook
page
that
share
your
posts
Tweet
back
Give
a
credit
By
engaging
people
more
ac4vely,
crea4ng
conversa4on
15. Looking
beyond
numbers,
measuring
impact
3
Monitor
social
media
impact
regularly
v
Not
the
final
product
Measuring
Review
key
outcome
in
integra4ng
social
media
v Not
simple
followers,
but
who
follow
you
with
ac?ons
Iden4fy
indicators
v Number
of
visitors
v Most
visited
items
Use
some
analy4c
tools
v In-‐built
tools
Facebook
insight
v Analy:c
tools
By
monitoring
the
stream
of
social
media
regularly
16. Web
strategy:
magic
formula
for
success!
Thoughjul
Planning
Smart
&
Ac:ve
Engagement
Quan:ta:ve
&
Qualita:ve
Measuring
17. References
Arina,
T.
(2010),
retrieved
from
hWp://tarina.blogging.fi/2010/
Solis,
B.
(2008),
retrieved
from
hWp://www.briansolis.com/2008/08/
introducing-‐conversa:on-‐prism/
Miloa,
S.,
Perifanou,
M.
&
Zourou,
K.
(2012),
retrieved
from
hWp://www.web2llp.eu/sites/default/files/download/
Web2LLP_Handbook-‐1_Improving-‐web-‐strategies-‐of-‐llp-‐projects.pdf
Infographic
TwiWer:
hWp://info.brandprotect.com/Blog/bid/81242/2012-‐TwiWer-‐Facts-‐and-‐
Stats-‐INFOGRAPHIC
Infographic
Facebook
hBp://infographiclabs.com/news/facebook-‐2012
18. Thank you for your attention
Email
address:
Jun.song@uni.lu
it!
it!
hWp://www.scoop.it/t/web-‐for-‐now-‐and-‐future
19. Crea%ng
an
Social
Media
Strategy
for
an
LLP
project
Sally
Reynolds,
ATiT,
Belgium
20. LLP
Projects
• KA3
-‐
Network
project
• 8
partners
in
7
countries
• 2012
–
2014
• Erasmus
• 5
partners
in
5
countries
• 2012
-‐
2013
21. Moving
images
in
EDucaAon
European
Awards
• Set
up
in
2007
–
first
full
cycle
2008
• Response
to
the
degree
of
interest
in
media
in
educaAon
• Partners
in
Austria,
Belgium,
Bulgaria,
France,
Germany,
Greece,
Ireland,
Italy,
Poland,
Romania,
Spain
...
November
13,
2013
3
28. MEDEA
related
acAviAes
Media
&
Learning
Annual
Media
&
Learning
Conference
in
Brussels
Monthly
Media
&
Learning
NewsleWer
MEDEA
Awards
annual competition
Resources
database
Media
&
Learning
Community
of
PracAce
30. MEDEA
related
acAviAes
Media
&
Learning
Annual
Media
&
Learning
Conference
in
Brussels
Monthly
Media
&
Learning
MEDEA
Awards
annual competition
NewsleWer
2-‐day
workshops
Week
long
training
courses
Resources
database
Media
&
Learning
Community
of
PracAce
32. MEDEA
related
acAviAes
Media
&
Learning
Annual
Media
&
Learning
Conference
in
Brussels
Monthly
Media
&
Learning
MEDEA
Awards
annual competition
NewsleWer
2-‐day
workshops
Week
long
training
courses
Resources
database
Media
&
Learning
Community
of
PracAce
Social
media
campaign
34. The
MEDEAnet
project
3-‐year
(Jan
2012
–
Dec
2014)
network
project
funded
under
KA3
of
the
Lifelong
Learning
Programme
Aiming
to:
• Exploit
best
pracAces
of
the
MEDEA
Awards
• Extend
its
exisAng
informal
network
• Support
the
launch
of
the
Media
&
Learning
AssociaAon
35. MEDEAnet
acAviAes
workshops
in
7
partner
countries
a
12-‐part
series
of
public
webinars
MEDEAnet
promoting
media-based learning
to organisations
and practitioners
Annual
report
CharAng
Media
and
Learning
in
Europe
knowledge
building
and
sharing
amongst
pracAAoners
a
large-‐scale
disseminaAon
and
exploitaAon
strategy
37. MEDEA
related
projects
2008-‐2011
MEDEA:EU
MEDEA
Awards
annual competition
project
2011-‐2012
MEDEA2020
project
2012-‐2014
MEDEAnet
project
end
of
2012
the
Media
&
Learning
AssociaAon
launched,
ensuring
the
sustainability
of
the
network
52. Features
of
strategy
Brand
not
project
specific
• Focused
on
acAviAes
and
not
the
project
• Social
media
as
connecAon
between
acAviAes
53. Features
of
strategy
Brand
not
project
specific
Evolu%onary
• No
clear
strategy
from
the
start
• Adapted
to
context
and
changes
taking
place
54. Features
of
strategy
Brand
not
project
specific
EvoluAonary
Strong
emphasis
on
content
sharing
• Related
to
nature
of
community
• Added
value
for
community
55. Features
of
strategy
Brand
not
project
specific
EvoluAonary
Strong
emphasis
on
content
sharing
Centrally
managed
• Single
person
also
monitoring
56. Features
of
strategy
Brand
not
project
specific
EvoluAonary
Strong
emphasis
on
content
sharing
Centrally
managed
Con%nuity
priori%sed
59. Drawbacks
to
strategy
Lack
of
engagement
and
two-‐way
dialogue
Resource
hungry
Single
person
–
lack
of
partner
engagement
60. REC:all
Social
media
strategy
• Much
more
explicit
strategy
• Took
into
account:
target
audience
–
who
and
where
located
and
perceived
needs,
skills
and
interests
of
partners
• Planned
acAviAes
• Exit
strategy
61. Content
sharing
via
Vimeo
and
slideshare
Extensive
use
of
webinars
hKp://www.rec-‐all.info/
Scoop-‐It
run
by
project
manager
62. Issues
and
Recommenda%ons
• Importance
of
a
web
strategy
from
the
start
–
recognise
that
Social
Media
goes
beyond
‘imporAng’
disseminaAon
methods
and
messages
into
a
new
media,
it’s
a
tool
for
dialogue
with
NEW
methods
and
new
messages.
63. Issues
and
Recommenda%ons
• Importance
of
a
web
strategy
• Project
iden%ty
vs.
topic
or
area
of
exper%se
64. Issues
and
Recommenda%ons
• Importance
of
a
web
strategy
• Project
idenAty
vs
topic
or
area
of
experAse
• Responsibility
and
ownership
with
the
project
team
65. Issues
and
Recommenda%ons
•
•
•
•
Importance
of
a
web
strategy
Project
idenAty
vs
topic
or
area
of
experAse
Responsibility
and
ownership
Sustainability
–
own
channels
vs
ac%ve
engagement
in
exis%ng
channels
66. Issues
and
Recommenda%ons
Importance
of
a
web
strategy
Project
idenAty
vs
topic
or
area
of
experAse
Responsibility
and
ownership
Sustainability
–
own
channels
vs
acAve
engagement
in
exisAng
channels
• Numbers
and
expecta%ons
–
by
partners,
by
the
EC
•
•
•
•
67. Issues
and
Recommenda%ons
Importance
of
a
web
strategy
Project
idenAty
vs
topic
or
area
of
experAse
Responsibility
and
ownership
Sustainability
–
own
channels
vs
acAve
engagement
in
exisAng
channels
• Numbers
and
expectaAons
–
by
partners,
by
the
EC
• Dealing
with
limited
resources
•
•
•
•
68. Stay
connected!
• Contact
me
on:
Sally.reynolds@aAt.be
• Connect
with
me
on
LinkedIn
• Download
my
slides
on
Slideshare
Web2LLP
account
• Check
out
what
we
in
ATiT
are
up
to
on
our
website
www.aAt.be